Product Name: Free Traffic Cash Surge
Product Owner: Philip Schaffer, Stefan Ciancio, Greg Kononenko
Advertised Price: $6.83
What is it?
Free Traffic Cash Surge is a fairly lengthy guide (about 100 pages) that is supposed to teach you how to drive free traffic to your website. The guide focuses on one tactic for driving that traffic: The Kindle store.
To put it simply, Free Traffic Cash Surge suggests that you buy PLR books, rewrite them a bit, then sell them on Amazon. The goal is to have the buyers click a link inside the book that will take them to your website or landing page where you get them to buy something or sign up for your email list.
Unfortunately this is a product that I cannot recommend. The advice given inside is questionable (at best) and it won’t help you build a real business. Transparency is a general customer expectation these days, with social media and the openness of the web. Free Traffic Cash Surge goes against that right from the start.
Before You Buy
Free Traffic Cash Surge is inundated with upsells and downsells (additional offers) that you’re forced to sit through before you can access the actual product you paid for.
This isn’t uncommon but I find the upsells and downsells particularly annoying when there’s more than one or two of them. Free Traffic Cash Surge has four all together. If you were to buy them all, you’d be spending close to an additional $100.
The first upsell offers you a “Done For You System”, which is probably self explanatory. Although I’m not sure what they “do” for you, since the core product already involves copying someone else’s work. I guess, they find it for you, instead of you having to struggle with with an online search.
Another upsell offers you PLR (private label rights) to the course itself. Basically that means they give you all the content from the Free Traffic Cash Surge course in an editable format, that way you can rebrand it with your name and resell it as your own.
The other additional offers are simply downsells of these two offers. If you decline the two upsells above, you’re offered a 50% discount on them.
If you’re looking for real opportunity with Amazon there are much better ways to tap into their marketplace. One product I can recommend is Jessica Larrew’s Amazon Bootcamp. It’s a fairly in-depth video course on FB (fulfillment by Amazon), which allows you to sell products using Amazon’s marketplace and shipping. It’s a pretty good idea and lots of people seem to be having success with it.
What I Liked
There’s really not much to like about Free Traffic Cash Surge. However, the idea of using Amazon to get traffic to your website could be a great idea when done right. Amazon is a well-known and trusted brand, and when people visit their website they’re ready to buy something. Tapping into that could be huge.
What I Didn't Like
I like the idea of tapping into Amazon’s marketplace to drive some of their traffic back to your own website. However, the way Free Traffic Cash Surge suggests doing it is definitely not something I agree with.
The Use of PLR (copied) Content
Buying PLR books, rewording them and selling them as your own is not good practice. There are a number of problems with this but the most important one is involves the buyer.
If you want to run a successful business (online or offline) providing value and quality to your buyer’s should high on your priority list. Selling them regurgitated books isn’t going to make them happy. Sure you might get away with it for a while — maybe you sell a few books — but eventually they will catch on, and whatever you’ve built will crumble very quickly.
I’ve always considered the use of PLR content — whether it be books, blog posts, emails or anything else — to be somewhat unethical. I hesitate to say there’s no place for it, because I’m sure someone, somewhere can find an honest use for it. For me though, I wouldn’t want to read it, I wouldn’t want to pay for it and I definitely wouldn’t want to put my trust into an author who is lying to me.
Some might argue that ghostwriters and those who hire them do the same thing but that’s not true. This is different from ghostwriting, because a ghostwriter is typically hired by someone who has an idea and either does not have the time or the skills to write it.
Selling PLR content is literally taking someone else’s work and calling it your own, but it’s worse than that because there could be hundreds of the same book floating around out there under different titles. This means the buyer could possibly buy the same rehashed garbage over and over, since readers tend to stick the genres they like.
No matter how you spin it, following this advice is harmful to your buyer/reader and damaging to your reputation and your business.
Even if you were to follow the advice given in this product (which I don’t suggest) you would still need to do a lot more to turn it into a profitable business.
The information in this product only teaches you how to get traffic (and only from one source) but you still need a website and a complete sales-funnel if you hope to convert that traffic into buyers, or at least subscribers. In order to do that you need to build a website and setup an email list, which means there are some additional costs and training involved that Free Traffic Cash Surge does not provide.
That’s the problem with products like Free Traffic Cash Surge; they all claim to have the golden ticket but most of them don’t even know where the Chocolate Factory is.
There are plenty of ways to make money online, but I’ve always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here.