Product Name: FounderFly
Product Owner: Ryan Lee
Price: $19.95/month ($1 trial)
What is it?
A video-based training program focused on training users in how to effectively earn money online through internet marketing.
Overall, FounderFly is community-based and contains useful information, but is nowhere near as good as it could be. In particular, the amount of content is relatively little, and updates are not all that frequent. Additionally, training is video-only and does not follow any logical pattern, making it challenging for new users to follow.
Ultimately, FounderFly might be useful for people with some experience in internet marketing, but it is likely to be too confusing and complicated for many people new to the field.
Before You Buy
Signing up for FounderFly is very simple, and I was relieved to find that there were no upsells or complexities in the process. In fact, after payment, the only thing the site asked me for was a username, name, email address and password.
An important thing to be aware of about FounderFly is that the trial is only three days in length, after which you have to pay the monthly fee.
On its own, this isn’t too bad, but the site does not provide any easy or obvious way of cancelling the service. Because the service is paid for through Clickbank, you can’t even manually cancel it through PayPal.
Instead, you have to go through the Clickbank website to cancel the service. Clickbank is normally relatively efficient at cancelling services, but people occasionally report delays in the process. This isn’t really surprising, because cancelling a subscription through Clickbank involves putting in a support request, which has to be answered manually.
In fact, when you put in a request for cancellation, Clickbank informs you that the process may take up to two days.
Because the trial is only three days in length, I would recommend cancelling after the second day if you get the trial and don’t plan on paying the full monthly fee. Otherwise, Clickbank’s slowness could end up costing you financially.
You can also cancel the service through the support desk at FounderFly, but the information on this process is not made obvious through FounderFly’s website, and it involves a similar process, which means that any delay they make could end up costing you.
What I Liked
The content of FounderFly contains around 40 videos, and the site is updated with new videos on a semi-regular basis. While some of these videos are short (less than ten minutes), others are more than an hour in length, meaning they contain a decent amount of content.
Although I did not learn much new from FounderFly, the site’s videos did contain a significant amount of useful information, much of would be helpful for people involved in internet marketing.
Any good training program involves a community, and I was pleased to see that this was the case for FounderFly. Communities are essential, because they allow members to help each other out, and members can often provide advice that the official training and moderators do not.
The forums of FounderFly provide two main areas, one is for the lessons and the other is for community. Out of the community forums, the most popular one appeared to be Main Marketing Talk, which has 1982 posts across 335 topics.
This isn’t too bad as the site has been active around two years, and suggests that the community is active. However, it is worth noting that the last post in this forum was around ten days before I took the screenshot, which suggests that the community may not be as active as desirable.
Nevertheless, the fact that FounderFly places an emphasis on community is certainly a good thing, and something that makes the program interesting and useful.
What I Didn’t Like
Training programs are one of the most realistic products for earning money online, because they teach users what they need to do and the processes to work through to actually make money online. However, actually making a good training program can be challenging, and many of the programs that I have seen and reviewed online fall short.
Perhaps the biggest challenge that training programs face is staying up to date. The online world changes constantly, and this is particularly true of search engine algorithms and the way that websites are ranked and received traffic.
Training programs tend to develop their content over time, so some of the training that the program provides may be years old. This is the case for FounderFly and the earliest content on the site is from 2012.
Now, the majority of techniques that were used in 2012 and early in 2013 are still relevant today, but some significant changes in Google algorithms mean that this is not true all of the time. This means that you have to be very careful about taking the advice in the older videos.
Having older content is something that happens with any online training site, because authors don’t want to remove old information that still provides useful information, and it is challenging to edit videos to remove the irrelevant content.
However, this problem is a more significant issue with FounderFly, because the site doesn’t actually have that much training to start off with. In total, the site hosts around 40 different ‘training products’, which are simply training videos. Most of these videos are around an hour in length although some of them are much shorter.
If this was a brand new site, this amount of content would make sense, but as I mentioned before, the site has been posting content since midway through 2012. Honestly, this isn’t much content for almost two years, and it means that the authors are releasing content slowly.
Personally, I think this is a real problem, because it makes it much more difficult for the site to remain up-to-date with changes that occur.
Now, this is largely a personal perspective. Some people love video training and some people hate video training. Personally, I find video training to be a pain, and it really annoys me that Founder Fly does not offer any training that is text-based.
My problem with video training is that it often takes the narrator some time to get to his point, and I have to either rewatch the video or take notes to actually have useful information to refer back to. Additionally, I find that I can read training much faster than I can watch it, which is important for anyone who is short on time.
Honestly, video training can be challenging for new users to follow, particularly as many of the concepts are new and can be complicated.
Additionally, many of the videos on the site are low quality, and some don’t even appear to have been designed for an online audience at all.
Some sites offer the best of both worlds, providing video and text-based training for the same topic, giving users the option of what they prefer, but FounderFly is not one of them. If you don’t like videos, I would not recommend using the training on FounderFly.
I was also disappointed that there was no way to comment under the videos, something that training sites often offer. I find that the conversations that people have about the videos can provide users with important information and help to clarify any confusing elements of the video.
Difficult to Follow
FounderFly appears to be designed to provide training for people new to internet marketing, but there is no progression to the training. This means that there really isn’t a good place to start, and many of the videos assume an understanding with the basic concepts of website creation and making money online.
For example, these are the first five training posts in the forums. If you were starting off in the field, none of these posts would help you to figure out what to do. In fact, the only one that sounds useful is the ‘How they did it’ forum, but this is actually just interviews, and isn’t step-by-step at all.
Additionally, many of the videos on the site are recorded versions of physical presentations (like at a seminar), which means they mostly consist of people telling viewers what to do, but not showing them how to do it.
Personally, if I am going to watch a video for training, I prefer it to be over-the-shoulder, which means that you see the screen of the person taking in the video and they actually show you how to do what they are teaching. Ultimately, this is much more valuable and makes the video much easier to follow.
Who Is This Product For?
This product is best suited for people with some experience in internet marketing and are looking for ideas to improve their profit or community support to help them. I would not recommend this product to people new to the field, because it is not that easy to follow.
FounderFly has great potential, but the quality of the videos and the lack of progression makes this site ineffective for most users. The product certainly isn’t a scam and it does offer a considerable amount of information, but I personally don’t believe it is worth it.
If you are looking for a site that offers training in internet marketing, then a much better option is Wealthy Affiliate. One of the key differences between the two sites is the Wealthy Affiliate is much more strongly community-drive, and training is developed by the owners of the site and the community. This results in considerably more up-to-date information.
Additionally, Wealthy Affiliate has set of lessons that progress form the very basics all the way through to expert level, which is perfect for someone just starting out in the field. These lessons provide users with the information that they need in the order they need it.
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