I do a lot of reading about Entrepreneurs, social media ‘experts', professional bloggers, and long time internet marketers. One of the most annoying things I can think of is all the good advice they have give.
It just seems like all the answers roll of their tongue. They always say the right thing, they always have a ‘proper channel', and it just always has been this way. That's just the way it's done, and you should do it too.
For some reason, my blogging experience has been much different. I've made so many mistakes, I can't even remember them all. Some have put a huge dent in my income, some are just spent hours, wasted at the keyboard.
But the worst part is that I'm still making mistakes. I often don't know what to do, or what the right answer is. And I can't give a straight answer or have a rock-solid opinion on some topics or questions, because frankly, I don't know if I will still think the same thing a year down the road.
Let's look at an example.
About a year ago, these things called ‘blog networks‘ were very popular. I had just started getting some success with a few of my niche blogs. Part of my success was due to the huge amount of content I was hand writing. I was averaging about 3000 to 4000 words per day, for a period of about 5 months.
It was insane, but it started to pay off. Then I heard about blog networks (cue ominous music)
Basically, these were huge networks of blogs where you could submit your articles and have them drip fed (slow submission) automatically over time.
I had a great idea. Why not outsource someone to write all the content for me. Get another person to submit articles to all the blogs, and then I would remove myself from the system. It was automated success!
For a while it really worked. My work load was lighter, my income increased more than 50% in a few months, I grew my business, spent more, and kept making more.
Meanwhile, I was sharing my successes with fellow internet marketers, and singing the graces of these blog networks.
Then it happened. You've probably heard of Google's Panda or Penguin (I actually for which one it was)
Well it turns out that Google didn't like these networks because it was ‘gaming the system' (ok, I DO see their point now, but at the time I was pissed). Then they deindexed all those blogs and their content. Then they penalized the businesses, websites, and blogs that were making use of these networks.
I lost 40% of my income in the following months due to losing my position on a number of awesome keywords I was ranking for!
The worst part wasn't losing money. The worst part was knowing I had told other people how great these systems were, and how much it helped my rankings and earnings.
Really bad advice, right?
How can you ever be sure that you are giving good advice?
I read these blogs every day about “top 10 reasons you are not succeeding”, “3 ways to build an audience”, “5 things you can do to grow your business“, and so on and so on.
Is it really solid advice, or just fodder for the blog reading masses?
I'm getting off point here.
Here are the following points I would like to make with this blog post.
1) Read advice with a grain of salt. So-called social media experts are often just experts in pushing confidence and mass amounts of content.
2) Many professional bloggers are very vague about what they do and where their ‘success' stems from. Their business is selling you products on how to succeed. Remember that.
3) Even the professionals make mistakes. Some admit it, but it's always a story in the past about, “Wow, I was soooo dumb back then.” They are still making mistakes today, but they will not share them with you until the event has passed. Just because you f*ck up “in real time”, doesn't mean you are some how less capable than they are.
So, I'm very inspired by this thought I had today, to share some of my bad advice with you. Raw, real thoughts about what I think about internet marketing, online business, and entrepreneurship
I want to show you what I do, not what you ‘should do' just because ‘that's just how it is'. I can't guarantee that you'll benefit from it. But I'll be learning along side you, so we can bounce ideas off of each other and maybe find success somewhere down the road.