Product Name: FAT Stacks Niche Sniper
Product Owner: Jon Dykstra
Advertised Price: 29.95
What Is It?
Create a niche website promoting recurring subscription affiliate offers to business owners.
Another home run product from Jon Dykstra, I learned a lot from reading FAT Stacks Niche Sniper. It’s super high quality and packed with good info, plus it gives you a completely new angle on affiliate marketing.
Before You Buy
There are two main concepts that are covered in FAT Stacks Niche Sniper. One, is that you focus on promoting recurring subscription products, which is something that I have talked a lot about before on my website. This can create true passive income, i.e. getting paid while you aren’t working.
The other thing, which was new to me, was trying to target businesses rather than consumers. This means that you would promote products to businesses selling widgets rather than people buying widgets.
Jon talks a little about developing a consumer website to use as an example to show your B2B (business to business) customers, but doesn’t dig much into this topic.
Update: This product used to be called the Passive Income Niche Blog Guide, but has been updated and improved, and now titled Niche Sniper. All updates were sent to me for free, which is pretty awesome considering most of the time, a product owner will simply launch version 2.0 and try to sell you another copy. Thanks for the freebies Jon!
What I Liked
Targeting People Who Are Spending Money
Sometimes, especially on this website, I feel like getting people to spend money is like pulling teeth. I have to work really hard to get someone to spend $10. Even in other niches, a lot of the products I promote are “Want VS Not Want”.
When you target business, the game changes. They need to spend money to keep their business running. Business owners are willing to spend thousands of dollars on software, gear, or other products to make their business run smoothly and generate a profit.
If you can show people that the stuff you promote will make them money, then you will enjoy plenty of profit. Even something like tax, bookkeeping, or payroll software (things every business uses) can save an employer lots of time, and time equals money. Hopefully you’ll be able to identify niche-specific products that you can promote as well.
Still About Niches
You don’t have to be a business expert to promote to other businesses. We’re still targeting niche industries, and there are going to be business owners of all skill levels that you an communicate with.
However, with industry experience, you are going to have a huge advantage, and can simply dominate the space within a short period of time. I have met many previous small business owners that were in very niche-focused markets like vinyl covers, boat tours, and clothing shops.
Imagine that you previously ran a tour boat. Now you can start a website teaching people how to start their own tour boat business. You could not only provide insight into how to gain more customers, but also how to run their business more smoothly and how to generate more profit.
This means you’ll have insight into both the consumer and business side of things. That makes you and extremely valuable resource is a very low-competition space.
Oh, and Jon gives tons of examples of potential industries to work in.
Huge Potential For Multiple Profit Streams
Though FAT Stacks Niche Sniper focuses on recurring subscription products for businesses, there’s a lot of other potential profit areas within the B2B online marketing space.
Consulting: If you are proficient enough to provide advice to people on how to run their business, you can get paid by the hour. Advise people on how to get more customers, increase margins, and better their marketing
Info Products: Use your knowledge to write a PDF guide on how to start a business in this niche. Give people a business plan, and you can also use this guide to introduce them to your consulting offer, much like Dykstra does in his book.
Referrals: Starting a consumer website in this niche also means that you will have the ability to refer people to the businesses you work with. Some industries pay huge sums for new customers.
Marketing Strategist: Local SEO, online marketing, and building simple WordPress websites for small businesses are all things you can do for people, or teach them how to do. Charge them per item, or per hour to learn. Even someone with very basic online marketing skills knows enough to provide some of these services.
Within the guide is also a very long list of non industry specific services that you could potentially promote to business. Here are just a few.
What I Didn’t Like
Some Missing Stepping Stones
If you’re going to cross a river, you need stones lined up one by one to get across. Within FAT Stacks Niche Sniper, I felt like some of the stones were placed a bit too far apart and require a leap to reach the next point.
Sorry for the weird analogy, but it’s the best way to explain it. There was a lot of telling, and not enough showing in this guide in my opinion. For example, there's no instructions on how to set up a WordPress blog. He could have included the same videos from FAT Stacks Authority Site Guide and given a quick overview of how to set up hosting and a website. A lot of you will already know how to do this, but some people looking for passive income might be on their very first steps and need the extra help.
As an outline of how to start a business as Jon describes it, this is an excellent PDF; one of the best I’ve read this year. But I think newbies will struggle going from point A to point B with some of the instructions.
Someone with more experience in business will have an easier time grasping the concepts and following through with their own business plan.
Another example; Dykstra mentions that we need to test things to see if they work, but doesn’t really show us how to test, and how to know if it’s working.
This was a fantastic new spin on the typical niche website affiliate income business model.
Although this is a great product, it just doesn’t provide the hand holding that a lot of newbies need. You may also be intimidated dealing with businesses rather than with consumers.
If you would like to start an affiliate website with step by step training and a community of people to ask questions when you get stuck, then the Wealthy Affiliate online business community is for you. Learn how to find products to promote, and how to reach your audience writing articles for your website.