Product Name: Email Marketing Made Easy
Product Owner: Danny Le
Advertised Price: $4.97
What is it?
Email Marketing Made Easy is an ebook that teaches you how to be successful at email marketing by giving you tips on how to improve your email marketing campaign.
Email Marketing Made Easy is just too simple and vague. The majority of information in this ebook can be found in a few minutes with a quick Google search. If there were statistics to support some of the advice or even examples of successful emails, this would be worth the time.
It doesn’t include any information or guidance on how to actually setup an email marketing campaign, despite its salespage claiming it will provide you with everything you need to be successful with email marketing. The only thing you will find in this ebook is general information such as use images and keep your emails concise.
Before You Buy
This is another email marketing guide that falls short. If your goal is to learn email marketing only (you already have a business online) then there is really only one product I can recommend to you.
If you already have an online business and you’re simply looking to increase subscribers or improve your conversions then ARM might be just what you need.
In my review of Autoresponder Madness I rated it a 90 out of 100. A pretty good score for something that’s simply an email marketing product.
If you don't have a list yet, then Income Blueprint X what I recommend for getting started. It'll show you how to build a squeeze page, get traffic, and convert people to subscribers.
What I Liked
If I had to choose one thing I liked about this product it would be the writing.
Email Marketing Made Easy is a well written ebook. You can tell that the author has a good amount of experience with email marketing and the tone is very natural. There isn’t a lot of bolded words and exclamation points or any other unnecessary distractions, like you sometimes find in lower quality ebooks.
It is simply a short ebook that’s very easy to read. The table of contents lists all the chapters, then it’s down to business. There are a few images thrown in which makes it easier to understand the points he’s trying to make as well as making it a little easier to read.
Ebooks like this are nice because you can read them in just one sitting and easily rescan the content to pick up things you may have missed or haven’t given much thought to.
For those who are completely new to email marketing, this ebook could serve as a great guide and give you a general idea of how you should approach email marketing and things you should think about when composing email.
What I Didn't Like
The ebook comes with a resource guide that consists of an ebook that links you to different marketing tools. Even though it’s an additional part of the product it should still hold some value.
I’ve seen this same guide offered with quite a few other products I’ve reviewed recently. What that tells me is that Danny probably bought a PLR package and is simply giving it away as a “resource” to his buyers.
It just shows how little Danny Le cares about his buyers.
Linking to a bunch of software, the majority of which is actually not directly related to email marketing itself, is a very lazy way of doing things.
I was actually a little excited when I found the resource guide and was looking forward to learning about some new email marketing resources. Too bad I was let down with links to software like AVG antivirus and Firefox.
What exactly do those programs have to do with email marketing? Well if the author provided more context with the bonus it would look a little more decent. Firefox, or an alternative browser could of course be used to test and make sure your emails will open properly across different browsers. You aren’t told this though, you are just given a bunch of random links most of which will probably not be relevant at all.
Email Marketing Made Easy does give you tips on how to get better at email marketing, but it mostly tells you how you should think about different aspects of email marketing. The problem with this is there are no solid examples.
He says things like “Send emails often.” Alright sure, but how frequently and what’s the sweet spot? Do you have any examples?
Email Marketing Made Easy provides you with a lot of tips, but without examples you are left to figure out how often to send emails or what the best action words to include in titles are on your own.
Telling you how to approach writing an email is great, but you don’t really have a sense of what a potentially successful email looks like if you aren’t at least provided with an example email structure to analyze.
Again, it tells me that studies show that emails that have catchy headlines are more likely to get opened than ones that don’t. Cool, so what does a catchy headline look like? It doesn’t tell you, it just says to “be creative”.
Although the ebook itself is well written, it seems that there was actually very little effort put into making this a worthwhile ebook that someone would recommend to their friends.