Product Name: Email Domination
Product Owner: Anthony Morrison
Advertised Price: $67
What is it?
Email Domination is an email marketing course and software, created by Anthony Morrison to help teach beginners how to write, plan and properly send email marketing campaigns.
Don't believe the hype! Anthony Morrison’s Email Domination course is a pretty typical ‘how to do email marketing' course. There are some good things about it but it’s obvious that all his time and effort went into marketing, and polishing the look of the course rather than the actual content inside. This is one of his better products, but he could have done a lot better considering his skill level as a marketer.
Before You Buy
When you buy Email Domination you’re asked to consider a few other purchases as well. These all seem to relate to the core product, which is nice, but are they necessary?
The first upsell is “Done For You Emails”. I probably don’t need to explain much here, other than to say Anthony says these emails have been written by professional copywriters and have been “proven to generate profits”.
This upsell will cost you an additional $197. WOW. Pricey.
The next upsell is a course about applying what you learn from Email Domination in CPA marketing. This appears to be an offer Anthony is promoting for another product creator, Ricco Davis.
This one will cost you another $99.
Based on those three facts (it’s CPA, which means it’s competitive, it’s a promotion for another marketer and it’s $99) I’d suggest avoiding this upsell.
The final upsell gives you access to three upcoming live webinars. The webinars take place in July — one at the beginning of the month, one in the middle and one at the end. (Yeah, I'm publishing this review a bit late, oops!)
The first webinar has already taken place so I’m not how that’s handle. Either way, paying another $199 for a few webinars is a bit…well, crazy.
Look, there’s no shortage of email marketing products to buy online. People like to create these types of products and offer them up as some sort of solution to all your financial woes but they’re not. In fact, my recommended email marketing course is called Income Blueprint X.
The truth is, email marketing is a powerful tool when used correctly and in conjunction with other important tools and marketing efforts. For example, your website should already be live and converting traffic into subscribers before you can use email marketing in your business. If not, then you are truly putting the cart before the horse.
Put simply: You don’t start with email marketing — you start with a business that somehow attracts and converts email subscribers, which you can market to later.
What I Liked
Lots of Good Information
As soon as I logged in to the members area it was obvious that there was going to be a lot of information to get through. But was it going to be good information?
As I said, Email Domination is separated into two parts: Information and software. Well, the information part of the product is also separated into two parts: Beginner and advanced.
Naturally, I wanted to skip over the beginner’s half of the information but I didn’t, I forced myself to sit through it all and found exactly what I thought I would — even the basic information is pretty good for anyone who needs it.
Anthony does a fantastic job of explaining the things any new marketer needs to think about.
As you probably know, it can be easy to focus on all the wrong things when you’re getting started with a new business online — or with anything for that matter. This is where Anthony’s basic-half of the information in this course really shines.
The beginners half focuses on everything from choosing the autoresponder, to the type of lingo email marketers throw around, Anthony included.
Then, of course, the advanced side of the course goes into a bit more depth. In this section Anthony covers everything from copywriting tips to conversion optimization.
What I really liked about this though, is that the two parts aren’t completely separated. The modules are simply stacked on top of each other so you can go right down the list from top to bottom.
All you have to do is click the module you want and it opens up right there in the same page. So you never have to worry about losing your place or bouncing around, all over the site.
The whole appearance, functionality and overall delivery of this product was great. It’s obvious that Anthony spent time and money (probably a considerable amount of both) putting everything together.
I’ll start off with the appearance. I guess there’s not too much more that I can say about that isn’t obvious in the image below.
If you’ve read any of my other reviews then you know how much importance I place on a clean members area. Why? Well, because a simple, clean members area is conducive to learning.
Believe it or not, a well laid-out site can help you learn things easier and faster than one that’s been thrown together too quickly. If you’ve ever fumbled your way through some online course you know what I mean.
Another Great thing about email domination is the videos Anthony has created.
There’s two types of videos in this course: White board (like the one the image above) and screen recordings. Both of these are much better than the simple Power Point presentations I see in so many other video-based products.
Videos are great when you’re learning something new, especially screen recordings, because you get to see the things you have to do.
His white board videos give you that 30,000-foot view of what you need from start to finish, and they’re a great compliment to the screen recording videos.
It’s very important advice and Anthony does a great job delivering it to you.
What I Didn't Like
After I logged into the members area I faced with so many different options that it was a bit overwhelming and I got lost. For a while I just clicked around trying to find the software, which also isn’t clearly defined.
The problem is, the salespage made almost no mention of the course information associated with the product, so I thought it was just going to be a tool. So I’m clicking around, looking for the software and wondering if all this other information is part of an upsell, or something else entirely.
There was no clear starting point, nothing that says “start here”. There is an introduction tab in the menu but it takes you to a video that explains the software, so that left me even more frustrated and overwhelmed.
Once I finally got my bearings I was able to see Anthony’s thinking about the layout but I still think he should have done more to clarify the many parts of this product, when to use them and their location in the members area.
I mentioned earlier that this product comes with a course and software. That software is something I’ve never seen before and I’m not quite sure how useful it’s going to be for beginning marketers. Let me explain what I mean by that.
Basically, the software works by having you setup “seed” email accounts at all the popular email providers, like gmail, hotmail, yahoo, and so on. You setup those account to test your emails — but what you’re really testing is the inboxing.
You’re testing your message, subject line, send address and all the other parts that make up an email. So you start with a very generic message that Anthony says “should get inboxed” at every provider.
If the email does not get inboxed (lands in the spam folder) then the software suggests changes you should make to your message, subject line, etc. You make those changes, one at a time of course, until the message reaches the inbox or until you reach the worst case scenario — the domain name is at fault.
If that happens, you’re supposed to buy a new domain name. Hopefully you don’t already have an established business running on that URL.
Actually this is a good practice, and if your sending emails that are going straight to the spam folder, your email marketing efforts are wasted. And if it’s the fault of your domain name then you need to know that pretty quickly.
The thing is, this is something I’ve only ever seen hardcore spammers worry about. So I’m not sure how practical it is for a beginner who has probably never even sent one email, much less a series of spammy “Get rich quick” schemes or Viagra emails.
It seems like Anthony is catering to spammers.
One of the biggest problems with Email Domination is the lack of support. With the sheer amount of information in this course you would think that there would be a forum or some type of community but there’s not.
There’s not even a FAQ or troubleshooting page. That’s a problem.
The only thing you get is a clickable image, which simply provides an email address to you.
Once you click that image you can copy the address and paste it into whatever email service you use and send your email. However this isn’t real support. It’s a third-party support desk that Anthony has hired to handle things like tech-issues, refunds, downloading problems, etc.
This is the type of support that’s offered with a lot of products but it’s not helpful, especially for newbies. Third-party support can’t help you with questions about strategy or the implementation of Anthony’s advice. It’s nothing more than tech-support.
Just to show you how unhelpful third-party support is, take a look at this message I got after sending an email to Email Domination’s “Support” address.
You’ll notice that the email is delivered “via helpscout”, which is a clear sign of technical support company. That means their business is to provide support the product’s creator, not you.
The message also says they keep banker’s hours. It’s been my experience that success typically happens outside those hours, and anyone who has ever run into a crucial problem didn’t do within guidelines like these.
I’m not telling you all this to bash on Anthony or his product. I’m telling you because I know how hard it is to build a business with support like this.
I have reviewed tons of Anthony Morrison products in the past, all of which got very negative reviews. This is the first product I've reviewed which actually has a good set of positives about it. However, I'm very skeptical of being on his email list, and would be wary about anything he recommends. He's a slick marketer, which I'm sure makes him a good amount of money, but considering his history, I personally wouldn't trust him.