Product Name: Email Cash Machines 2.0
Product Owner: Henry Gold
Advertised Price: $9.26
What is it?
Email Cash Machines is an eight-part video course that is supposed to teach you how to use email marketing to make money “anytime you want it”.
Although I liked the information about writing emails, it’s just not enough to justify an entire product. That’s ell you get with Email Cash Machines. If you want to learn how to write good emails you can find that information anywhere, for free. For that reason, I cannot recommend it.
Before You Buy
After I bought this product I was taken through a number of upsells and downsells.
I find it particularly annoying to buy a product and be denied access to it until I’ve gone through all the hoops the seller feels is necessary. One or two offers I can deal with. But six, seven, that’s just too much.
In total, there was eight additional offers I was asked to buy after I had already purchased Email Cash Machines.
Some of the offers were for a “Done For You” system, which basically means the will send you a bunch of prewritten emails. Other offers included “one-on-one email marketing coaching”, which means you get access to a webinar — probably one that’s been prerecorded.
Some of the offers weren’t even related to the original product at all.
These additional offers range in price from $27 to $97. If you had bought them all you would be spending more than $500.
Needless to say, I didn’t buy any of them and I recommend you do the same.
If you’re strictly looking for email marketing advice then there are a couple courses that I’ve found to be very helpful.
The first one is Income Blueprint X. This course provides a more complete training about what it actually takes to build an email list and profit from it. Whereas, Email Cash Machines, simply talks about the writing part.
The next one is Autoresponder Madness. This course has been a longtime favorite among many online entrepreneurs. Autoresponder Madness is almost entirely about writing and planning emails, using good copywriting skills. It discusses many of the same things as Email Cash Machines, but with much more detail, and research to back it up. ARM is much more expensive, but it's a massively better product.
What I Liked
There are a few things I found to be pretty good about Email Cash Machines 2.0.
Learn Some Basics
Although there is eight videos in this course, about half of them focus on the core training. The other half is dedicated to “mindset”, bonuses and upsells.
The half that focuses on the core training talks about writing the different parts that make up an email and an email series. An email series is basically, just what it sounds like: A series of emails that’s written and sent out subscribers automatically at a specified time and date.
The thing I liked about the training in Email Cash Machines is that they teach some of the important basic principles of writing emails and sending them to achieve your goals, whatever they may be.
If you’re a beginner, email marketing can seem quite difficult. You have to come up with an end result (usually a sale) then write a series of emails that warms up your subscriber and gets them to that point. You’re never really sure how many emails you need, what to say or how to say it.
If you’re at that early stage in your business then Email Cash machines will probably be somewhat helpful because they outline a simple writing template as well as a complete series including best times and days to send.
There are quite a few things in the members area that I liked, so I want to tell you about all of them here. First though, let me say that the members area itself was laid out nicely.
When you login it’s very easy to figure out where you need to start and what you need to do for the next step and the step after that. A simple and clean members are makes things much easier on the member.
All the information is delivered through video, which also makes things much easier on the members. It’s easier to learn new information from video than it is from text like PDFs and ebooks.
Also, in the members area, there’s an invitation to join the Facebook group for Email Cash Machines. I love when product creators allow their members to form some type of community where they can talk and brainstorm with each other. A lot of product do not offer that, so it was nice to see it here.
What I Didn't Like
For the most part, Email Cash Machines is a course that tries to teach you how to write emails. That means it does not teach a number of other important factors that come before writing emails and many that are much more important.
Doesn’t Teach You How to Build a List
Although Email Cash Machines does a pretty good job of explaining the basic principles of writing a good email there is a lot it doesn’t even mention.
Writing an email is just one part of a much bigger picture. You need to have people on your email list, which means you need to collect subscriber info, which means you need a landing page and a lead magnet, and on and on.
Basically what I’m saying is, there’s a lot of stuff you need to do before you get to the point where you’re worrying about crafting a super-effective email and autoresponder series.
The problem is, products like Email Cash Machine entice newbie marketers with phrases like “personal ATM” and “Cash on demand”, which leads them to believe that what they’re about to buy is all they’ll need. That’s just not true.
To make use of the information in Email Cash machines you need a business that’s already up-and-running and converting visitors into loyal subscribers.
That’s the hard part, not writing emails. And that part most product creators don’t like to talk about.
Henry uses a few testimonials on his salespage, which are videos supposedly created by others who have used his product. However, I noticed that a couple of his testimonials come from some familiar faces.
One testimonial is from Delilah Taylor, a serial product creator and promoter. I’ve reviewed several of Delilah’s products in the past and she continues to pump out more and more. I’ve noticed a new “groundbreaking” product from her every month or so.
Another testimonial comes from James Knight, who I’ve seen testimonials from on at least three other products this week. To see what this man is up to, check out the ridiculousness of CPA Mobile Hack.
This is a fairly common practice used among product creators to boost their sales numbers. They know that most people don’t buy products as often as I do, so they won’t recognize these faces and will instead assume the “testimonials” are sincere.
Let me ask you this, how many testimonials have you left for products? It should serve as a warning to you when you see testimonials from the same people on lots of different products.
Lots of product creators like to trade testimonials. It’s misleading and it’s unfair the buyer (you). Email Cash Machines is not as amazing as it's cracked up to be, and will probably be defunct in a few weeks, then relaunched when the product owner needs another payday.
There are plenty of ways to make money online, but I’ve always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here. I know that everyone says “the money is in the list”, but I have found that you don't need a list to make money. Yeah, it goes against the grain of traditional guru advice, but whatever! It works for me!