Product Name: Elite Store Builder
Product Owner: Paul Walker
Advertised Price: $30.95
What is it
Elite store builder is a WordPress theme that's supposed to help you sell products, by creating a profitable and eye catching storefront for your website.
This is one product that came up short in every aspect.
Right from the start, Elite Store Builder was problematic. For starters the website wasn't accessible the first day. Once I was able to access the website, my login credentials didn’t work. All in all, it took about two weeks after the purchase to get inside and download the product.
Before You Buy
After finally downloading the Elite Store Builder and watching the training videos I was ready to build my first elite storefront. Or so I thought.
I was once again let down when I could not install the builder theme to my website.
After trying three times, each time on a different domain name and on separate servers. I decided it wasn't worth ruining my website.
This is a problem I've never encountered before.
This was the error message I got after trying to install Elite Store Builder.
Given the lack of support and underwhelming quality of everything associated with this product, I'd had enough.
With all the trouble I had gaining access to the product, I was really hoping to try it. I never got that opportunity and I have a feeling I'm not the only one.
The members area offered a few training videos that did little to help explain anything. The videos were low quality, the sound was terrible and the voice was foreign and difficult to understand.
Other than videos, the members area is made up of a couple download links and pages for the upsells. It's obvious there was very little time, or effort put into this area. With the exception of course, of the upsells.
Believe it or not, the creators of this product would like you to buy more of their crap.
Did they really think I’d buy another product when it took more than a week to deliver the first? In addition to that, the products offered as ‘upsells’ contradicted the features of the elite store builder.
One of the upsells is a list building course, complete with PLR content (PLR content is resold hundreds of times, maybe more) and squeeze pages (pages designed to capture emails and other info).
This is interesting because the sales page claims you won’t need anything like this once you buy the Elite Builder.
The second upsell was a WordPress theme package. Again, this is odd because I was under the assumption that Elite Store Builder was going to be the last theme I’d ever need. Wrong again.
The problem of getting traffic to a new site is huge. Traffic is one of those things that even pros struggle with from time to time.
The Elite builder claims to overcome this problem with their ‘wish list' feature. With this feature, users add the things they want and share the list with friends and family.
Sure, this will work and it might help build some traffic. But it isn't ground breaking and definitely is not unique to the elite store builder. It’s a common feature that most websites selling products use. Think, Amazon.
The real problem is you need people to use the wish list first. Where do those initial users come from? They certainly don’t come with Elite store builder.
Telling users that this feature will solve one of the most difficult problems on the web is absolutely ridiculous. Actually, it’s a flat out lie.
I caught this little nugget on the sales page. Not sure what they were trying to say here.
Without a doubt, your website visitors will not like having their information shared without their knowledge. I'm not sure if that's what they meant to say, or maybe Paul (product creator) didn't understand what the word means.
Either way, it's creepy and definitely no way to build traffic.
They also claim to have a unique email feature that lets you send a “welcome to my list” email through Aweber. First of all, I really hope that’s not what the message says.
Secondly, this again, is not a unique feature. Actually, it’s not even their feature. This is something aweber does. And guess what? They'll do it for anybody.
Products like Elite Store Builder are just tools. When they work properly they are just like a handyman's hammer, or his saw. No matter how much you pay for them, no matter what the salesman tells you, proper knowledge of the tool will always be required.
In this case, the ‘tool' never functioned as promised. If I didn't have previous experience I might have thought I did something wrong. These are the kinds of problems that cause people to fail and give up.
There is no substitute for experience. Before you can take advantage of any tool or strategy you need some training.
There is no better place to get that training than Wealthy Affiliate. That's where I got started and that's where so many others learn and become successful. You can be one of them.
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