Easy1Up doesn’t follow the common patterns of internet marketing products. Their website landing page doesn’t rely on excessive hype or unrealistic income claims. Instead, the site is presented elegantly, with a surprising amount of detail about the products and pricing.
Even so, the system isn’t quite what it seems to be either. It follows in the path of some other concerning programs, ones that have some serious limitations. Which begs the question, where does Easy1Up fall? Is it a legitimate way to make money or is something else going on?
How Easy1Up Works
Easy1Up is promoted as a training site, one that gives people the information and tools that they need to succeed. The idea is that if you learn more, you have a better chance of making money. That much is true. It’s especially relevant in the modern internet marketing world, as best practices tend to change and new strategies are developed.
The education is provided in 6 different packages:
- Elevation ($25). Teaches the basics of network marketing and affiliate marketing. Both sets of training strongly focus on autoresponders and email lists.
- Elevation Elite ($100). Teaches various ways to generate traffic and earn money, including social media, solo ads, product creation and Udemy courses.
- Vertex ($250). Digs further into affiliate marketing, including the idea of making irresistible offers and being competitive.
- Vertex Elite ($500). Access to Money Counts Live Business Building Course, some more details about traffic and also drop shipping.
- Vertex Pro Connect ($1,000). More information about traffic, mostly focusing on social media.
- Vertex ‘Live’ ($2,000). A range of specific topics, including drop shipping, internet marketing overall, product launches and two tickets to an event.
The higher tiers do provide access to the lower ones. If you spent $2,000, you’d have access to everything. Even then, the style is frustrating, $2,000 is a lot to spend on training and the topics don’t even look that unusual.
The Training Itself
By giving an overview of the areas covered, Easy1Up makes the training sound fantastic. The site does cover many interesting areas, but it’s kind of a mishmash of concepts with no clear direction.
For example, they’re focusing on affiliate marketing as a key way to earn. There are also details about drop shipping and product creation. Both are viable as well. They’re just completely different topics, which aren’t going to use the same strategies as affiliate marketing.
You’re also getting information in an odd order. The cheapest product is mostly focused on building a landing page and setting up an autoresponder, rather than creating a site that provides value. The traffic approaches start off with social media and paid ads. SEO isn’t talked about until much later on.
This style means there isn’t much in the way of step-by-step training. You’re getting a collection of different programs that all provide their own pieces of information. Many were probably created by different authors and some of the information could be contradictory.
If you’re experienced in the field, this might be fine. You could pick and choose which approaches you applied to your business. Beginners would probably find the information very confusing.
Some of the techniques may not be that good either. I’m particularly thinking about the whole squeeze page, autoresponder and social media angle. All of those areas are relevant to online business and can be used well. The problem is that many sites don’t. Instead, they focus on building a squeeze page that’s low in value and high in hype, then blasting the link out on every network imaginable.
This is reinforced by the modules that focus on irresistible offers. That sounds like users would be emphasizing promotion, rather than providing value to readers. That’s never a good plan, especially as Google continues to emphasize content quality.
The FAQs even suggest that you’re never going to be building your own site. Instead, you have a subdomain on the Easy1Up site. The approach might work for some sales, but it’s rarely a good long-term strategy since you don't own the domain.
This also means you’re limited to promoting Easy1Up itself. The main alternative would be to build your own site and use the principles from Easy1Up to increase income and traffic. If you did that, you’d have to look elsewhere for information on site building. The idea also seems pointless. There are better training opportunities out there that provide more information at a lower cost.
The training from Easy1Up isn’t amazing. It isn’t horrible either. The biggest limitations would be that it isn’t step-by-step and that you need to purchase the higher packages to get all the information. The strategies aren’t ideal, but at least you know what they are before you pay for anything.
Easy1Up isn’t really focusing on you learning from the training. You’re meant to take this system and promote it to others. This is the key goal behind Easy1Up. The sales pitch even calls Easy1Up ‘your own personal ATM’.
The compensation plan offers 100% commission on sales. This seems extremely good when you look at the prices, but it’s not quite that simple.
You get 100% from your first sale (minus admin fee), but you don’t get anything from your second sale. That’s passed up to the person who recruited you. The style is meant to make your team powerful, although that claim doesn’t really make sense. Hm, this is starting to sound like an MLM with all this recruiting.
The admin fee is $5 for the $25 package and increases from there. For example, the $1,000 package has a $100 admin fee. That’s not an admin fee, not really. It’s a way for Easy1Up to make money while still claiming to provide 100% commissions.
There’s another challenge with the system too. You can only earn from packages that you own yourself. If you want to get $2,000 commission, you’ve got to buy that package first. That’s a sizeable investment and all sales are final.
The overall style means that you need to make at least 3 sales to see a profit. The first one pays back most of your investment. The second goes to the person who recruited you and the third is profit. That’s only if all 3 are for the highest tier that you have access to. If they’re not, you’ll need to make more sales.
There is nothing unique or even unusual about Easy1Up. What makes this product unique among the thousands of others being launched on JVZoo, or Clickbank? The main sales angle you have is the chance to earn 100% commissions from sales. This probably won’t be enough. In practice, most members will buy into the program and never turn a profit. That’s how Easy1Up makes its money.
The overall angle is another reason to be very careful with Easy1Up. It isn’t the only program to take this approach. One of the most well-known examples in this field was MOBE. MOBE was incredibly controversial. Some people called it an outright scam, while others were excited about it. Reviews suggest that some members did make money. Plus, like Easy1Up, the company was up-front about the processes involved.
MOBE is important because it got the attention of the FTC mid-2018. The FTC considered the company to be misleading and manipulative. The MOBE sites have since been shut down. Similar action has also been taken against Digital Altitude.
Those two sites followed exactly the same model that Easy1Up does. The lowest tier is cheaper for Easy1Up than it was for MOBE, but the concepts are still the same. If Digital Altitude and MOBE shut down, the same could easily happen for Easy1Up. Even if it doesn’t, the pattern is enough to scare away many potential customers.
Easy1Up isn’t a scam. The training teaches legitimate ways to earn money. Some of the recommendations aren’t ideal, but members are likely to learn at least a few new angles to promote their business.
The problem is the idea of promoting Easy1Up as the main way to make money. This locks you into doing MMO instead of following your passion, and chasing money is never a great way to start a long term business.