Product Name: Easy Blogging Success
Product Owner: Mustapha Yassine
Advertised Price: $4.95
What is it?
Easy Blogging Success is a 32-page ebook that was created by Mustapha to teach you how to build and manage a successful blog.
For what it is (a short ebook) Easy Blogging Success does a good job of explaining most of the basic principles needed to run a successful blog. It’s not in-depth training, but it is beginner-friendly and realistic, which is an important difference between it and similar products. For five bucks you really can’t go wrong.
Before You Buy
When you buy a product online you are often asked to purchase additional, related products. This is called an upsell. This is the section of the review where I usually tell you about them.
Luckily, Easy Blogging Success didn’t have any upsells.
If you’re interested in becoming a blogger then you might want to look at Blogging with John Chow, a product that exceeded my expectations. It received a pretty good review — 82 out of 100. Not bad.
What I Liked
I'm happy to say that I found a good bit of value in this short little ebook.
Learn the Basics Quickly
The best thing about Easy Blogging Success is that it covers all the fundamentals. The book walks you through everything from why you should start a blog and to how to set one up, to strategies for optimizing and monetizing.
It’s very concise, so there’s not a bunch of fluff like you might find in similar products. You can find all this information for free online, but not all in one place, like you have it here. At a cost of just over four bucks, it’s worth looking into.
Maybe one of the best things about Easy Blogging Success is that Mustapha is very realistic about everything he tells you. He didn’t fill this guide with a lot of hype about blogging be “easy” and making quick money. Instead Mustapha is adamant about telling you “it will take time” and “you have a lot of work to do”.
This is a very different approach that I haven’t seen a lot of product creators take. Because the fact is, blogging is hard and it will take a lot of work.
What I Didn't Like
No product is perfect. And it's even harder to create value in an ebook, especially a short one. Here are some of the problems I found with Easy Blogging Success.
There’s a lot left out
Although the information in this guide is great, it leaves a lot out. To be fair, there’s no way one product could cover everything. But Mustapha could have easily went into a bit more detail with this ebook. It would have taken a little longer, but I think it would have made a much better product with more in-depth information.
For example, here’s everything Easy Blogging Success covers on establishing authority.
Again, this is a topic that can be discussed endlessly. But writing only one paragraph on this topic is not nearly enough to relay the importance. Even just talking about being an expert will scare a lot of people starting a blog and wondering what to start it about. If that sounds like you, take a look at my Beginner Niche Marketer's Guide to get yourself started on choosing a topic and establishing authority in your niche.
Choosing the Right Software
In one section, Mustapha talks about choosing the right CMS (content management system). He suggests that everyone should be using the Blogger.com software, which is a bit outdated in my opinion. Besides being outdated, Blogger.com has a lot of problems that will hinder your ability to create a successful business as a blogger.
In fact, Mustapha calls attention to the most important one.
This means that everything your publish belongs to Google. That is not the smartest way to setup a business online.
Every online business owner needs to own the the content they publish and platform they publish on. If you don’t you risk losing your business on a whim, or even a simple mistake made by Google.
The only CMS I use is WordPress. Just to be clear I’m not talking about using WordPress.com. That’s essentially the same as Blogger.com. Instead go to WordPress.org and download the WordPress software, or refer to my link above on how to get a self-hosted WordPress site that you fully control.
Blogging is a huge topic with a lot of competition. You can find a popular blog (or three) on every topic you can think of. That means, as a beginner, you are going to have a lot hurdles to overcome on your way to becoming a successful blogger.
The problem is Easy Blogging Success is just an ebook, which means after you're done reading, you are on your own.
When you have a question or something doesn’t look quite like it was explained in this guide, you have no one to turn to. Ever heard the saying “It takes a village…”? Well, the same is true for blogging.
A nice introduction to blogging for profit, but just not enough to produce a lot of success stories IMO.
This wasn’t a bad attempt at teaching a portion of what it takes to run a successful online business, but it doesn’t show the whole picture. To see the big picture, and get a roadmap from start to finish of how to run an online business, I only recommend one website.
I would have never quit my job and started a successful online business if it wasn't for the training and support of this community. If you want assistance while building your own business on a blog, then that's the #1 place I recommend.