Company Name: Powur
Costs: Not Stated
What Is It?
A rather unusual MLM that has distributors promoting solar panel systems for houses.
Solar panels are an odd product choice for a MLM and it doesn’t seem like a particularly good one. The company offers little information about the quality of solar panels that are installed and it’s unlikely that people would want to buy a solar panel system after just listening to a distributor. The compensation side of things is fairly typical, but the product choice alone means that most distributors probably wouldn’t get very far at all.
MLMs tend to follow patterns when it comes to products. Often you will see the same products across many different companies, like cosmetics or skin care. But, that’s not the case with Powur. Instead, this company appears to be trying to break out of the mold. In fact, if you visit the company’s site, you might not even realize it is a MLM. The site is filled with statements like this:
That is a pretty idealistic goal and the company aims to achieve this by putting solar panels on 2 million home. That’s pretty ambitious really. But, it does make the goals of the company clear.
So, the products of the company are solar panels. That’s about all the website for the company will tell you. To me, that lack of information is a pretty major issue. After all, solar energy products aren’t all created the same. You really want to know if you are buying something decent before you get involved.
In reality, Powur is little more than a distributor. The actual company that you would be dealing with is SolarCity. Ironically, SolarCity offers its own ambassador program. That program is simpler though, with customers getting a free month of service for each person they recruit.
SolarCity offers a few options for their system. This includes a no-cost option where people pay for their power (rather than for the solar system) and a purchase option, where people buy the system outright.
Even then, there isn’t all that much information about the solar system that the company provides and whether it is any good. The site does have a gallery of images, but they are more focused on how the solar panels look than what they actually do.
I find that practice a bit concerning. After all, if someone referred you to a company like Powur or SoloarCity, you might not know much about solar panels at all. While they may have some advantages, it is not a decision you would want to make without knowing what you are getting into.
So, essentially, Powur is selling solar panels. It’s an odd product choice for a MLM and could potentially be a challenging product to try and sell.
With this company, the opportunity isn’t exactly spelled out on their website, but they are promoting one. Like most MLMs, distributors advance through different ranks in the company. Higher ranks are associated with higher bonuses, as you might expect.
Getting through those ranks involves building a personal downline.
A downline is a common MLM term. It refers to the people who are under you. Specifically, this is the people that you recruit, the people they recruit and so on down the line (hence, downline). The idea is to increase the size of your downline, and also increase the sales within the downline.
The requirements for each rank are tied into the sales of that downline. For example, one of the early ranks is L2 Partner. To get this rank, you have to get 7 ‘solar proposals’, which probably means getting 7 people to apply for solar panels. You also have to get a downline that generates 25 proposals each month.
As you might expect, the size of the requirements increases as you get up into the higher ranks. So, it gets progressively harder to get through the ranks as you go.
The Possiblity of Being Successful
With any MLM, you have to be able to sell the products and recruit people into the company. Both of those processes tend to be more challenging than they initially sound.
Attempting to sell solar panel systems is likely to be even more difficult than making sales in other MLMs. For one thing, not all homes can even have solar panels, and the company doesn’t even offer its system in all states. In fact, the system is only available in 16 states.
Additionally, your potential customers would be largely limited to homeowners. That excludes people renting and dramatically limits the number of customers you can potentially reach.
And don't you think solar panel sales people are kind of annoying? As soon as they knock at my door I'm just searching for a way to tell them, “no thanks”, and get back to what I was doing.
Finally, solar energy is kind of a specialist idea. Some people would be interested in it, sure, but many others wouldn’t be.
All of these factors strongly limit how many people you could sell to. In turn, that lowers your odds of being successful dramatically. Realistically, how many of your social contacts would seriously consider getting solar energy?
With Powur, it seems that the company’s product choice dramatically limits the potential for distributors to be successful. Sure, if you know the right people or are really good at networking, you might get somewhere, but most people won’t.
At first glance, Powur might seem like a good idea because it is so different than other MLMs. But, that difference isn’t necessarily a good thing.
After all, people expect to buy cosmetics and health care products from distributors. Solar power? Well, that’s something different entirely.
Another issue is the downline. Your income relies very strongly on your downline, which is an issue with any MLM. This means that your income (and your rank) can fluctuate based on how well other people do. To me, that’s one of the worst parts of a MLM. It means that you are never fully in control of your own income.
One final thing is that you end up completely dependent on the company, just like any other kind of job out there. You aren't a business owner. You are a worker bee. There's nothing wrong with that, but it's not truly “owning a business”.
Now, this MLM kind of sprung up out of nowhere and there really is no guarantee about how long it will be around. So, there is a good chance that it could go out of business or dramatically change its model. If either of those things happened, you could potentially lose your entire income almost overnight.
Personally, I wouldn’t trust the company, because the relationship between them and SolarCity really isn’t clear. They also aren’t particularly forthcoming about the company or about their opportunity. That’s definitely not a good thing for a money making opportunity.
MLM VS Affiliate Marketing
People often end up turning to MLMs because they sound great in a presentation. “Hey, you can make money the easy way, and grow your business together while everyone gets rich!” In many cases, the idea of selling products sounds easy, especially if you already have friends or family that might be interested.
The problem is that MLMs are never as easy as they sound. Distributors often find it difficult to actually get people to make purchases, let alone lots of people, on a regular basis.
A more effective and more powerful way to make money online is affiliate marketing.
That is actually what I do and what thousands of other people online do. With affiliate marketing, there is no downline. So, your income is connected to the work that you put in, not what anyone else does.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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