Product Name: Done For You Email Coaching Profits
Product Owners: Bill Hugall & Shane Farrell
Advertised Price: $9.95
What is it?
Done For You Email Coaching Profits is a PDF that gives you a series of thirty emails you can use to send to your own email subscribers. The emails are specifically for anyone who wants to offer internet marketing coaching services to clients. Basically, you copy and paste the content, switching out the names and other branded aspects to replace the with your own.
It's similar to some PLR products I've reviewed, but for email.
I can't stand the whole “done for you” concept. It's a buzzword that's infecting this whole industry with people looking to have their entire business made for them.
I think it's a very lazy way to approach building a business online and you should avoid it. However, Done For You Email Coaching Profits can provide some valuable insights into what an autoresponder series should look like, if you've never created one before.
But you don't need to buy this product for that — you can search them out online, or what I prefer, join mailing lists yourself and see what you like!
Before You Buy
After you purchase Done For You Email Coaching Profits you're taken through to a couple of upsells. It's fairly normal with products like this, but it's still annoying.
For an additional $17 you can put your name on the Done For You Email Coaching Profits course and resell it yourself. Basically you just rebrand the packaging and switch the names and pawn it off as your own.
It's no real surprise that they would offer this, but it makes you think a bit. Now that you see anyone can buy this and rebrand it, it makes you wonder if you're buying from real experts, or just some guy who copied and pasted it.
Also, why would I want to sell something that I haven't even seen yet?
This is more of a ‘downsell' but it still an additional cost of $9. If you declined Upsell #1, you have the option to buy a part of the course to rebrand as your own. This part includes only 7 of the original 30-part email coaching series.
This one was offered, Shane says, “Because the Patriots won the SuperBowl”. I'd hate to see what would be offered if they had lost, lol.
What I Liked
Despite the fact that I think this is designed for lazy people, there are some things I like about it. They all involve using the product a little differently than it was intended, but hey, you got to try to see the good in things, right?
Can Be A Good Outline
Done For You Email Coaching Profits gives you thirty emails. Each of them is numbered, and by reading them, you will understand email marketing little better. You could read the emails, and use them to figure out how to create your own autoresponder series.
I think it would be good to use the product as a case-study,to learn from, not to copy. That would be the best way to use this product, and certainly the only way I would recommend you use it.
The Messages Are Quality
The content in each of the emails is pretty good. I'm sure they used this copy, or outsourced to a professional copywriter before actually creating this product. This goes back to what I was saying above, about using the product to learn from — but by reading these emails you'll get a good idea of what gets subscribers to convert (buy things from you).
Simply reading the copy and making mental notes of things like call to actions, buttons and link placements you can become a better marketer. Again, it's not the way the product was intended, but it works.
After I made my purchase I was taken to a page with some support information. Both the owners have posted their email addresses for buyers.
This is something you don't see all that often, so it's commendable. I have emailed them, but haven't recieved a response yet. To be fair, it's been less than 24 hours. I will update this as soon as I get a response.
What I Didn't Like
The whole “Done For You/Copy and Paste my business model” is just something I don't like. Unfortunately, that's the whole idea behind Done For You Email Coaching Profits.
Doesn't Make You A Good Marketer
Starting your business this way is a little bit scary. Let's make one thing clear first though:
- It's okay to leverage a good idea that you didn't come up with.
- It's even okay to adapt content you like, to make it your own.
However those concepts are entirely different from flat-out copying someone else. If you have to copy an entire coaching course, then you're probably not going to be a good coach. Eventually people are going to figure that out. How are you going to respond to emails from people and help them out?
You're Only Selling “The Sizzle”
Coaching is one of the most intimate business relationships you can be involved in. When you're a coach you become part of that person's life. They will lean on you and depend on you for good information.
You will never be able to provide that, if you've copied everything you told them from Done For You Email Coaching. Bottom line with this method, you're not coaching anyone. In reality, you're not doing anything. You're selling the sizzle, and that's okay sometimes, as long as you've got the steak to back it up.
I have mixed feelings about this product. The quality of the product was good, and you might actually like it. In the same breath, I just don't think it's going to produce the results people expect. Done for you email sequence? Yeah. Done for you profits? No way.
Personally, I think that Autoresponder Madness (review) is a much better email marketing course, although it's quite a bit more expensive, and not at all pandering to the DFY crowd. It covers how to write email copy and create an effective sales funnel in your emails.
If you don't have a list yet, then Income Blueprint X can set you up (review) for very cheap, and send you in the right direction!