This is an old post. Please visit my beginner niche marketer's guide for updated, better quality info on this topic!
There are a lot of internet marketing training programs out there, and I have no doubt in my mind that there will be more to come in the near future.
Internet marketing as a career choice is growing, and the number of aspiring internet entrepreneurs is probably going faster that even that.
But as with any product or service, quality varies.
And when you join a game where internet marketers are promoting their own internet marketing service, everything ranks well, everything sounds awesome, and it's hard to tell what are real reviews, and what are reviews put out there just to make commissions.
It's like suing a lawyer – it's going to be tough to beat them at their own game.
I have written up these 3 criteria that I think any reputable internet marketing training program should meet. If you current community/group/teacher/company/coach doesn't, you may want to consider trading them out for something else.
If you're still in the ‘browsing' phase, then write these down or bookmark this page. Trust me, it'll come in handy when comparing services.
Criteria #1: One on One Training
If you've been around the block a few times, you may not need someone to lead you by the hand, but for newbies, learning how to build an online business is heavy stuff. EVERYONE gets overwhelmed, and I think this is why most people quit.
Some people can't get their head past the idea of building an Amazon replica, and others are led astray from real marketing practices onto things like spam content scraping, and other black hat techniques because they're ‘guaranteed'.
Others just completely lose the plot and give up.
Having a mentor to tell you ‘Yes', ‘No', and ‘it's not that important' can help you get your bearings in the internet marketing world. Sometimes all someone needs is to get pointed in the right direction. Sometimes they need a step by step guide, repeated 3 or 4 times.
One on one training can make the difference between a cookie-cutter business that only fits some entrepreneurs and training that can make your ideas into a real, money-making business.
Criteria #2: An Interactive Community
Sure, making money is fun, but building a business can be stressful. How can you vent when all of your friends have ‘normal jobs', and no one really believes that you can actually make money online?
You need some internet marketing friends.
Friends that can provide you with support when you need it. Friends that can share a nerdy laugh at some SEO jokes. Friends that get what you're doing.
Having an interactive community to exchange ideas and help others (or get helped) is a great way to grow you business, as well as grow as a person. After all, we should be working to make things better, not just compete for a check from Clickbank at the end of the month.
Criteria #3: No Spam, No Upsells
How annoying is it when you are already paying for something and they ask you to pay for something else. What's worse is when you don't know that there are going to be more payments down the road.
Have you ever signed up for a service, only to find out soon after that something promised in the advertisement is actually ANOTHER fee on top of the one you already paid?
Hidden fees and upsells are standard practice among a lot of marketers, and there's nothing illegal about them.
But they are super annoying, and if an internet marketing training program can just leave me to do my internet marketing thing and not try to squeeze every possible penny out of me, that's fantastic.
And while we're at it, how about SPAM?
Actually, having no promotions within the community is a great policy because it cuts people off before they can even say, “Hey, that's legit! It's not spam!” (but it really is).
You can join my 5 Day Course on Internet Marketing to learn more about WHY starting out in internet business is easier that other types of business, WHAT you'll be doing as an online marketer, and HOW Wealthy Affiliate's Online Business Community can help.