Product Name: Income Blueprint X
Product Owner: Kory Pearman
Advertised Price: $9
Upsells: $47, $67
What Is It?
A series of videos about how to build a list using a squeeze page and then market digital information products to those people with email marketing.
Income Blueprint X is not really a unique idea, but Kory Pearman has created a high quality series of videos to explain how to make money with email marketing. Although the quality was good and information legit, the training process was kind of a “whirlwind” which makes me wonder who Pearman’s target audience is with this product.
Before You Buy
The marketing done for Income Blueprint X was pretty standard, with two upsells, one for $47 and one for $67, and discounts available for both. Each of the products wants to appeal to a specific type of marketing. The first one claiming that they have a “done for you solution”.
The second one does the typical trick of showing you all the stuff you don’t have to do. Wow. Making money sounds easy when I don’t have to do all that stuff.
Whatever. That’s what marketing is about I guess.
Once inside the members area, we can see the basic layout of 9 steps, and 15 videos, each about 10-20 minutes long. Here are the topics broken down:
- Step 1: Pick a niche (Clickbank) 13 min
- Step 2: Creating a squeeze page (OptimizePress) 14 min
- Step 3: Creating an incentive 8 min
- Step 4: Redirect to CPA offer 13 min
- Step 5: Putting everything together (+ autoresponder) 12 min
- Step 6: Automation (setting up follow up messages)
- Step 7: $10000 Paydays (email blasts) 12 min
- Step 8: Solo ads, Facebook, Pinterest Traffic 5 min, 14, min, 13 min
- Step 9: Forum, Google, YouTube Traffic 10 min, 7 min, 8 min
Pearman is a very animated and likable presenter, and does the videos in an over-the-shoulder style of teaching. The course is very cohesive, and not chopped up from various PLR products like we see a lot of times.
The only thing that was confusing was landing on the initial welcome page with arrows pointing to nowhere. What? Not a big deal, but kind of weird.
What I Liked
Two pieces to the marketing puzzle that you’ll have to purchase separately in order to follow along is Optimize Press ($97) and Aweber ($19/month). That will be a major bummer to anyone hoping that the $9 for this product is the last thing they’ll have to spend, but you should probably expect that running a business is going to cost you more than $9.
Pearman didn’t include affiliate links for either Optimize Press or Aweber. He even suggested that other tools are possible to use, and these were just the ones he preferred. Actually, after watching him use Optimize Press, I thought it looked pretty cool. I already use Thrive, but wouldn’t hesitate to recommend OP.
There plenty of solid pieces of advice in the training, and if you are not familiar with email marketing and how it works this is a great beginners course.
One thing that was a really interesting idea was to have your opt-in redirect to a relevant CPA offer. Instead of a typical thank you page which can make you $0, or another Clickbank offer which will cost money, you can make money by sending your leads to a FREE offer that you can make money from. Pretty slick!
What I Didn’t Like
Whirlwind of Information
My main critique of Income Blueprint is that I think a lot of newbies are going to be left in the dust after completing the course. The videos are done quite quickly, and although a lot is explained in the training, there’s still a lot left out.
What happens if your list isn’t responsive? What’s wrong with my squeeze page? How much should I be spending for solo ads? What should my follow up sequence look like?
You’ll have lots of questions, and there’s really no breathing room or place to ask them. Granted, Kory covers a lot of information in a short period of time! He certainly doesn’t include any fluff and just gets down to business. But there are good an bad points to that style of marketing.
Who Is The Target Market?
As someone that works with folks that can spend weeks trying to change the color of their font, I just think a lot of newbies will need extra help on top of what’s offered inside the members area of Income Blueprint X. At the same time, if you know how email marketing works, are you really going to learn much from this product?
He basically covers how to select Clickbank products, how to set up your autoresponder and squeeze page, and how to drive traffic to your squeeze page with solo ads. Once you have a list, send them offers from Clickbank and JVZoo.
So is this for newbies or experienced marketers? I’m not really sure.
List Fatigue & MMO
The content of Inbox Blueprint X is clearly targeted towards people in the MMO (make money online) niche. There are other niches out there, but Clickbank, JVZoo, and digital information product marketplaces are dominated by MMO stuff. Most of the examples of shown in the course are MMO type products. I’m just not convinced that this strategy of product launches and solo ads is going to work for any other niche.
On top of that, the one thing that gurus seems to leave out of the picture is how the heck is this a sustainable business?
Imagine if you were in the golf niche. Would it make sense to market a new golfing product to your list ever day? That kind of trash can be done with the MMO crowd because they are easy to scam. Headlines like “Make money easily, with no work, starting tomorrow” spun 100 different ways seems to work, and it’s how all these gurus get rich.
So, I have two questions for you:
1) Do you think you can market a new product every week to any other type of niche other than MMO?
2) Do you want to be the type of marketer that sends your list a “flavor of the week” product that’s guaranteed to make them a millionaire in their spare time?
My answer to both of those is NO. I’m curious what you think.
Psh. For $9, the value of the training exceeds what I paid for it, and I actually learned a few things.
Honestly, email marketing is just not my thing. I prefer to make money by blogging about topics that interest me. I don’t have to mess with squeeze pages, paying for solo ads, or even an autoresponder. You can learn how to do what I do by starting your affiliate marketing training today!