Product Name: Fast Traffic Formula
Product Owner: Anthony Morrison
Price: $98 or $67
Upsells: $47, $47 (discounted to $17), $49.95/month (with $1 trial)
What is it?
A training product for gaining traffic through paid traffic. May be useful for experienced marketers, but not for beginners.
I wouldn’t exactly call Fast Traffic Formula a scam, but you certainly don’t get as much as the marketing implies. In general, the training for the product is decent, although there is nothing revolutionary in there, and you could find the information in many different places. It also isn’t a very good approach for people new to internet marketing and it can be confusing.
The product has a lot of upsells to navigate around, and promotes traffic generation through PPV, which may not be desirable to everyone. Personally, I think this is a low quality approach to traffic generation that may result in more traffic but not necessarily more profit.
Before You Buy
The upsells for Fast Traffic Formula are seriously frustrating, and I really hate the fact that there is a little notice above the upsell telling you not to exit. Regardless of whether exiting the upsell would or would not impact the purchase process; it is a seriously manipulative approach.
I’m used to upsells for this type of product, but three upsells seemed a little excessive. The final step was a little unusual, which involved filling out a form to quality for a coach. Personally, I would suggest being very careful with anything that asks for your phone number, because getting calls from people trying to sell you things is seriously annoying.
What I Liked
I don’t have a very high opinion of Anthony Morrison, but this product was better than most of the ones he promotes. In particular, the site did contain a considerable amount of training that could be quite useful for getting involved in pay per view (PPV) marketing.
I did also like some of the software that the product provides, particularly as some of it was actually free. One piece I found interesting was Pin Profit Multiplier. I didn’t play around the software too much, but I did like the idea behind it, particularly as Pinterest is an interesting form of social media and can sometimes be tricky to use.
What I Didn’t Like
For the most part, internet marketing products are predictable, and this was certainly the case in Fast Traffic Formula. The very first indication of this is the fact that the product page consists of nothing more than a video, which you have to sit through to get any indication of what the product actually is. The video is even promoted as being revolutionary, even though it is nothing more than a sales pitch.
To make matters worse, you can’t even pause or mute the video, so if you miss anything you have to listen to the whole thing all over again.
It probably comes as no surprise, but there is considerable hype surrounding the product, and Anthony Morrison uses students to illustrate how effective he claims his product is. As you can imagine the students did well, but this doesn’t really mean much for the average people purchasing the product.
One thing that did make me laugh was the little disclaimer that popped up multiple times during the video.
I have seen a number of products by Anthony Morrison in the past, and I’ve never noticed him put a disclaimer in there before. My guess is that the disclaimer was included for legal reasons. Regardless, it is a good indication that what students in these types of videos make is not an indication of what you will earn using the product.
Inside the Product
Much of the product is training, and some of it is decent. In particular, the videos were high quality and they did have a significant amount of detail, which made them worth taking the time to watch.
For the most part, this product focuses on paid traffic, particularly through an approach known as pay per view (PPV) or cost per view (CPV), which is where you pay a very small amount every time your ads are seen.
Some people do like using PPV traffic and find it to be effective, but it is an approach that can get expensive, and it does tend to produce pretty low quality traffic. It’s also complicated, so it isn’t particularly good for people inexperienced with making money online.
One section of the site was 8 weeks training, which basically contained links to replays of live webinars. It looks like it was possible to watch these live when they first came out, but as they have been out for a while, this isn’t the case anymore. It also looks like no more live training is being hosted on the site.
Now, there is a significant amount up there already, but to me this is an indication that updates and support for the product is gradually declining, something that often happens with older internet marketing products. The live training seminars are quite long, often over an hour, which can make them challenging to watch. Personally, I hate the fact that the product has only video training, because it means you have to take notes or review the videos multiple times.
As a general rule, this makes learning much hard, particularly when the amount of information is significant or complex.
It’s also worth noting that the information that Anthony Morrison teaches isn’t that unique, and you can find similar information from a lot of free sources. It is nice to have everything collected in one place, but don’t think you are getting access to some super-secret technique.
In fact, Google provides some training in this area itself, and there are a lot of places to look also.
As a side note, one of the odd things about the site was that there were places where it looked like everything wasn’t finished. For example, one page of training looked like this:
Clearly the page was meant to contain content, but for whatever reason it didn’t.
Targeted at Beginners
Like most of Anthony Morrison’s products, the product is specifically targeted at beginners in internet marketing. I have an issue with this because the product itself isn’t really suitable for beginners and would probably be confusing.
Additionally, the approaches that are being promoted for gaining traffic can be effective, but they cost real money, and this can be tricky if you’re just starting out. Personally, I think that there are some advantages to using PPV advertising, but this is something that you should only consider getting involved in when you are experienced at internet marketing and know what to expect.
I also hate the fact that throughout the training, the idea of free traffic is dismissed, even though free traffic is effective and much lower in cost. The use of PPV advertising also tends to produce low quality traffic and most of the traffic you get will be people who don’t actually want to buy anything.
This means you can end up paying a lot to increase your traffic, and find that the traffic you get doesn’t affect your profits. Overall, this can be frustrating.
About Anthony Morrison
If this is your first time hearing about this guy, you need to be aware of what his reputation is. He is a serial product creator, meaning that he has created several products over the years. ALL of them are supposed to be “revolutionary” and “game changing”.
In fact, many of them are outright scams. I've reviewed a few of them here on the site.
If a guy can't figure out how to help people with one product, he probably can't do it in several. Plus, not only will you get a low-quality product, you will be subject to his “list”, which means you'll get TONS of emails claiming to boost you earnings, get more traffic, and get results faster. The worst (and most expensive) are the private mentorships, which could cost you thousands of dollars. Don't believe the hype, and avoid this guy.
Who Is This Product For?
This product does provide relevant training for people interested in traffic through PPC approaches who have the budget to do so. In general, people in these situations are those who already have a website and are experienced with internet marketing.
I don’t think Fast Traffic Formula is a scam exactly, and if you are looking at getting into paid traffic, this product does have some decent training. However, the amount of upsells and promotions is very frustrating and really undermines the product. Additionally, it is something that you should steer clear of is you are new to making money online, because it is confusing and can be expensive.
Training is critical if you are wanting to make money online, but it is important to find something that is relevant to your skill level and needs. If you are a beginner in the field, I would recommend the training at Wealthy Affiliate, as it is much more focused on the needs of people new to the field. Additionally, Wealthy Affiliate has significant community support, something that Anthony Morrison does not offer.