Product Name: Effortless FB Profits
Product Owner: Paul McDonald?
(Art Flair, Anwesh Rath, David Kirby)
Advertised Price: $19
What Is It?
Effortless FB Profits is a 31 page PDF about creating paid advertising campaigns in Facebook.
The majority of the information in the guide is generalized and contains no concrete examples of what works and what doesn’t. As a general introduction to Facebook ads, it’s a pretty good for $6. As a teaching guide for someone to actually turn a profit doing Facebook ads, it was a poor effort.
Before You Buy
Actually, though the guide is 31 pages long, there’s 7 pages of content spent on introduction and pitching his coaching program, so the total amount of content is only 24 pages long.
Also, this guide seems to be created by Art Flair, but the receipt for Paypal says Paul McDonald, and it’s unclear what Anwesh Rath and David Kirby have to do with it other than being part of some kind of cross promotion.
The endorsements on this product are a little bit ridiculous. The number of them was a little bit overkill in my opinion, and it’s clear that most of these people don’t really care what’s inside as long as they can give a wink and a nod to their buddy over at Warrior Forum.
One example of a total shill review is from Saul Maraney. Here is his glowing endorsement of Effortless FB Profits.
It sounds legit until you go to his YouTube channel and see that the last 10 videos he’s done are the exact same format, spewing the exact same garbage about different products. No doubt he is building his stash of “favors” to have others endorse his own product launches in the future.
Once inside the members area, here is the basic overview of what the guide covers.
- Why use FB ads
- Types of FB ads
- Costs of FB ads
- Anatomy of FB ads
- Retargeting pixels
What I Liked
There were sections of the guide I enjoyed and found useful. It was not a “bad” guide, or a scam. For example, I thought that FB had totally done away with page apps, and discovered that I could modify the tabs on my FB page.
There were also some other tidbits of info like getting cheap likes from English speaking developing countries.
Lastly, retargeting does work. I haven’t personally used it, but I don’t see how it couldn’t work. You are essentially tracking who lands on your site, then targeting them with relevant ads when they are on Facebook.
Though Flair dropped the ball with regards to effectively teaching Facebook ad retargeting, the concept is legit and something definitely worth looking into.
What I Didn’t Like
I had to read to page 11 before I found anything worth writing about in the “what I liked” section. The vast majority of Effortless FB Profits is generalized information talking about how Facebook ads work. There is very little “over the shoulder” tutorial type information.
As a matter of fact, here’s a perfect example: When he said that you could change the tabs on your Facebook page and include a squeeze page or opt-in form on it, I thought he was talking about the apps that Facebook use to use. I didn’t understand what he was talking about!
I had to get out of the guide and do my own investigating on my page to figure out what he meant and how to actually do it. As far as HOW to actually integrate an opt-in form I can manage, but it’s not explained in the guide.
My own familiarity if Facebook ads and Fan Pages means that I’ll be able to figure it out. A complete newbie will struggle to actually take action on a lot of the advice in this PDF.
Now this might sound a bit complicated but it isn’t! All you have to do is copy-paste a few lines of code on the page that you’re sending the traffic to. – excerpt from Effortless FB Profits
Oh geez. Just copy/paste a few lines of code? Why don’t you show me how?!
Just Not Excellent
This was not a stellar guide that I could recommend to anyone wanting to learn how to do Facebook ads. There were many gaps in the information, details left out, typos, and room for improvement.
Effortless FB Profits really was disappointing in the fact that it doesn’t show any examples of what works and what doesn’t. I’m actually really interested in doing some Facebook ads for my non-MMO sites and haven’t really done very well with my campaigns so far.
But every single Facebook Ad product I’ve bought so far is quite similar to this one. They give some general advice on how it works, then leave you hanging. Applying this information to your own campaigns is not as easy as it sounds. It’s certainly not effortless!
Note: The one section that did include some over-the-shoulder tutorial style training was the “how to find an install your tracking pixel” section.
I’m still curious though…do I need to install it on /head of my entire WP site or just the individual page? It seems if I have multiple tracking pixels, it wouldn’t make sense to put them all in the /head of the site. But as far as I know, I cannot access the /head of individual pages. I guess this would be a good question to ask in their private Facebook group.
Yeah, it was worth $6, but no, it’s not a game changer.
I’m honestly curious to know if anyone out there has tried a good Facebook ad product that taught them everything they need to know. Every single guide I’ve read has fallen short of my expectations. I learned the basics of Facebook ads from Wealthy Affiliate in their live training webinars, but have yet to be able to create a profitable campaign.
I guess a product “teaching” you how to do something can only do so much, and I need to spend more time ‘in the trenches’ experimenting and tweaking my campaigns.