Product Name: Buyers List Arbitrage
Product Owner: Phil Steptoe
Advertised Price: $13.62 (price will change)
What Is It?
Collect emails and send offers. The method of collecting emails is quite unique.
I was very unhappy with my purchase of Buyers List Arbitrage until Step 4 of the program when I finally understood what Steptoe was actually teaching us. I think this product is not for a total newbie to the internet marketing industry, but has some value and is appropriately priced.
Before You Buy
The sales page is filled with typical hype and ridiculous claims like ‘getting on the fast track to $1,000 per day’ (paraphrase). Testimonials in the Warrior forum usually have little merit in my opinion because they tend to be one had shaking the other rather than real buyer testimonials, but that’s just me being skeptical.
It’s also not mentioned in the sales page that we are going to need an autoresponder service, which is going to cost about $20-$50/month depending on which service you use.
What I Liked
Steptoe is right on a lot of points about email marketing, including that free email lists are terrible, along with solo ads.
In the product video he shows a real example of a product he created as he is teaching us a bit about how to create our own product to offer as an incentive to sign up to a list. No surprises here though, just pretty basic stuff.
And honestly, I thought the video narration sounded very honest, and like the creator had actually done the methods taught in Buyers List Arbitrage. Very often with WSOs and other product launches, it’s clear that the person has never tried to do what they are teaching, and are just repeating what they heard (then repackaging it as their own product) or guessing at what might make some money and hoping to cash in on a product launch.
Finally, I actually thought it was an interesting way of building a list. I talk a lot about what’s actually inside the product below, but I feel like if I talk about the actual list building method Steptoe recommends then I remove your incentive to actually buy Buyers List Arbitrage (if you want it), which isn’t fair to Steptoe.
What I Didn’t Like
One of the things I can’t stand about gurus is that they give absolutely ridiculous valuations to their information to make it look like you are getting a deal. We are told that this product has a combined value of $365 but he’s discounting it to $13. Rubbish!
Total video time is only $35 minutes and it’s recorded using a very basic mic, without a pop filter or any audio editing. Prepare yourself for a humming, noisy, and poppy recording!
Those “bonuses” you get are pretty worthless as well.
Bonus #1 is just a list of chapters of what’s in the recording, and bonus #2 is just a mind map of the same thing. #3 and #4 are products that you can buy the master resell rights for $5 each.
I would say that $20 is about right for what you get, but certainly not $300+. Come on man.
What’s Inside Buyers List Arbitrage
Speaking of value, I was shocked to see that the total time for the video is only 35 minutes. There’s a lot of intro and outro as well, so I broke down the steps so you can see exactly what you are buying. The FOUR sections average out to only about 5 minutes each.
Step 1: 12:15 – 13:50 (1 minute 35 seconds)
Pick a Niche
Step 2: 13:51 – 23:15 (9 minutes 64 seconds)
Create a Product
Step 3: 23:16 – 29:00 (5 minutes 44 seconds)
Network with product creators
Step 4: 29:01 – 34:09 (5 minutes 8 seconds)
How to Build Your List
More MMO List Buliding
This is just another WSO targeted towards people in the “make money online” niche who are building lists and selling more products to people for how to…wait for it…make money online.
He does mention choosing a niche based on your interests, but based on what he’s teaching, i don’t think the methods would work anywhere else but a place where there are lots of guru product launches.
Update: I think this could also work with the other typical “evergreen” markets where there are frequent product launches as well, i.e. health and wellness (the third one being wealth or MMO)
It’s not a bad product, and appropriately valued. However, I felt it was very much something he threw together in a weekend. For someone in the MMO niche, I’d recommend it to expand your knowledge of the possibilities of promoting your own products. If you are just getting started in the world of online business, you can skip this one.