Company Name: Disrupt
What Is It?
A MLM that seems to be mostly focused on lifestyle. Disrupt has a much stronger emphasis on the opportunity than the products, which is always a cause for concern.
Disrupt makes extensive use of hype, promoting the idea that its products and opportunity can change a person’s life. The approach is always a concerning one, especially as the company is vague about its products and what they actually are. Indeed, there is nothing particularly exciting about what Disrupt has to offer, and little to suggest that it is particularly good as a way of making money.
With any MLM, the process of making money is strongly connected to the products you sell. After all, you earn commissions from sales and from the sales that others make.
Looking at the products can often give you a good idea of just how solid the company is. After all, if you don’t think you can get people to buy a given product, then making money is going to a difficult process.
With Disrupt, the company has a strong focus on the opportunity, and doesn’t place all that much emphasis on the products. In fact, it isn’t even immediately clear what the company sells. For example, if you look at their products page, you get this:
I know those are categories, but still… The approach is an example of how this company keeps emphasizing ideas of lifestyle and business, without explaining what is actually involved. Ugh. Just like every “lifestyle” brand that came before it.
Let’s take the money category as an example. This category offers four different products and the page provides descriptions of each of them. In general, the products are things that are supposed to be useful for financing, like financial planning software.
One problem is that the information given on these products is relatively vague. For any of the products, there is three or four paragraphs giving a very basic description. But, that description doesn’t even explain what the product does and doesn’t do, or how it stacks up to other similar products.
Do people really make buying decisions with so little information? Last time I bought a $20 pair of headphones I spent about 2 hours researching online, reading reviews, comparing prices and features!
The only link for any of the products is one that says ‘Get Started’. This takes people to a page where they can choose to be a customer or a distributor. The information offered for some of the other products is a bit better, like THUNDER, which is essentially an energy drink. Regardless, the company doesn’t even give enough information for you to know whether or not their products are any good.
For those of you kiddies that are old enough to remember Thunder, it was originally sold by Wake Up Now, which imploded shortly after shooting to high fame status. It's now a defunct company, even though it supposedly created so many young multimillionaires.
Another thing is that many of the products are sold in bundles only. So, you can buy the Money bundle, which includes all four of the products in that category, but you can’t buy any of them separately. Even the page for the bundle doesn’t offer any additional information about what those products actually do. Ugh. Reviewing this product was really tough with so little real information out there.
The product line for the company is a bit odd, really.
There is a number of different products, and the company seems to be trying to cover multiple broad areas with them. This isn’t normally an encouraging sign. When a company specializes in a specific area, they have the potential to develop expertise and create something unique. With a broad approach like this that potential isn’t there.
Indeed, there is nothing to suggest that the products are worthwhile at all, and the descriptions make them all sound pretty generic.
Personally, I don’t see anything appealing about Disrupt’s product line. The company has simply assembled a mish-mash of products that support the general idea of a new lifestyle. In many ways, the product choice acts to reinforce the idea that joining Disrupt will change your life.
I highly doubt that it will.
Throughout its website, Disrupt heavily promotes the idea of a different lifestyle, a better one.
That refrain is common across many different network marketing companies as well as among other companies and products. It isn’t too surprising, because there are so many people out there who simply aren’t happy with what their life has to offer. This is an opportunity for lifestyle companies to take advantage, and promise something they cannot realistically deliver.
The idea is appealing – and Disrupt carefully markets the image so it seems like you really can live your dreams through what they have to offer. The problem is that they are offering false hope. Most people won’t be radically successful through Disrupt. In fact, many people will probably spend more than they ever earn.
In the promotion for the commission plan, the company notes that it aims to pay more at the lower ranks than other similar businesses. This might be true, as members do earn 30% commissions from people they enroll, which is a bit unusual.
Nevertheless, the commission scheme remains very similar to every other MLM out there. To make decent money from the company, you have to be actively recruiting others into it, and they really need to be successful as well.
Basically, you are trying to form a pyramid under you, where the people you recruit then recruit others, and so forth.
As your success and the success of your team grows, you progress through the ranks of the company, with each rank offering the potential to earn more money. It sounds great on paper, but this approach isn’t as easy as it sounds.
For one thing, building a successful team involves finding people who are interested in making money with the company and who are dedicated enough to put in the time and effort. Just finding people like that is going to be difficult. Getting them to stay with the company and be dedicated is much harder. Have you ever been in a supervisory position that requires you to motivate someone to work? It's tough!
Network marketing relies heavily on recruitment. The structure means that you are dependent on the people below you to work hard in order for you make a decent amount of money. For me, that’s one of the worst things.
With an MLM, your success is directly tied into the success of the company. If you invested time and money into places like Vemma or Wake Up Now, you'd be at a total loss right now. You could spend years building up your team until you had a decent income. Then, if the company went out of business, then you would be left with nothing but a group of very disappointed people looking at YOU for answers as to why the company you recommended is now bankrupt.
Regardless of their size or success, MLMs do regularly go out of business. Much of this comes from their structure. The pyramid structure means that they rely heavily on recruitment, but this isn’t sustainable in the long-term. As recruitment to the company dries up, it tends to become harder for the company to stay afloat, and then they quietly fade away.
This can be really bad news for people who invest a lot of time and money into a MLM.
MLM VS Affiliate Marketing
I’ve looked into a large number of MLMs, and they all tend to have the same patterns, like the ones I’ve talked about in this post. Those patterns make it difficult for people to earn money through any MLM.
The debate about companies like Disrupt focuses on whether or not they are a scam. In many ways they are and they are not. It is possible to make money through the company. The problem is how challenging it is to do so and how much you have to rely on others.
And the thing is, why do it at all?
There are other ways to make money online that give you control over your own income. One powerful way is an approach called affiliate marketing, which is actually what I do. Affiliate marketing lets you earn commissions from sales, but there is no team to worry about. You also aren’t as reliant on one company. So, even if a company goes under, you still have your business. You can promote multiple companies side by side, and choose your own products to promote, giving honest reviews!
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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