Digital Experts Academy (DEA) is different than many of the other companies reviewed on this site. Their marketing is much more up-front, giving users details about what to expect and how the overall process works. The information isn’t complete but it is better than what many sites provide.
The idea is simply education. Members are learning how to make money online through a program that has multiple different components. This includes training curriculums, webinars, community channels, live events and mentorship.
The whole approach sounds amazing. It might seem like Digital Experts Academy will give you everything you need to be successful online. There is also considerable merit to the underlying idea. If you truly want to make money online, learning what to do is critical. This will determine your long-term success, not some secret trick or product.
While Digital Experts Academy presents itself well and follows an appealing idea, is it actually a good choice? That’s what we’re examining in this review.
What You Buy
Digital Experts Academy has made a name for one thing and that’s not their training. The company is most famous for their prices. There are four membership choices: DEA Silver, DEA Gold, DEA Platinum and DEO Black. As you can probably guess, the price increases as you go along and the higher tier memberships offer more.
The prices aren’t easy to find on the main website, a pattern that seems to be intentional. But, they look like this:
- DEA Silver. $2,500. Offers online training.
- DEA Gold. $8,000. Offers a 12-month online program and a 3-day bootcamp.
- DEA Platinum. $11,000. Also provides a website and branding training, along with a 3-day workshop.
- DEA Black. $20,000. Includes a ticket to the annual retreat.
The prices are quite simply insane. $2,500 is a lot to pay for anything – particularly training. There are cases where you might pay that much to learn. For example, highly specialized skills are costly. For general internet marketing training, the prices are over-the-top. The information provided about each tier is also fairly general. Members don’t know a lot about what they’re paying for. That’s a serious problem when the prices are this high.
Digital Experts Academy is also associated with a second site called Six Figure Mentors. The two are remarkably similar, with the same founders and general approaches. They have a similar tiered membership idea. With Six Figure Mentors, the options look like this:
- Affiliate Access. Free.
- Student Access. $29.95.
- Essential Membership. $297 up-front & $97/month.
- Elite Membership. $2,500/year & $97/month
I bring this up because you have to join Six Figure Mentors first. This is also why there is no way to directly sign up on the Digital Experts Academy site. It’s easy to see how membership gets expensive fast. In many ways, Digital Experts Academy is basically an upsell of Six Figure Mentors. That’s certainly not the most appealing design.
As some ex-members point out, the free access to the site doesn’t help you very much. It is extremely cut down and you don’t learn much about the program at all. You would need to be a paid member to truly understand the approaches, along with what is being offered.
How It Works
The main way that you make money through Digital Experts Academy is by promoting the system. This is why you’ll see some negative reviews of the company and some that are extremely positive. The positive ones will typically come from affiliates.
This approach makes it difficult to find objective information about the training and support that is provided. The people with the most knowledge are current members. As part of their membership, those individuals will be heavily promoting the company.
There’s nothing inherently wrong with a company having an affiliate program and allowing you to make money promoting a product you believe in. Perhaps there are some affiliates of DEA that honestly like the training and want to share it. Plenty of other programs in the industry follow the same style and offering an affiliate program is simply good business sense. However, the real test of a program in my opinion is whether or not the majority of people making money with a program are doing so by promoting that same program.
In contrast, many other affiliate training companies give members the flexibility to choose what they’re going to promote. Having the ability to choose what to promote is much more powerful in terms of online business training, especially as everyone has different interests and strengths.
The Good, The Bad And The Ugly
There are some appealing aspects about Digital Experts Academy. For one thing, the company is legitimate, as opposed to actual scams that I review weekly. They do also provide decent training, resources and support. These aspects give members the chance to learn more about making money online. The higher tiers also offer more personalized support than you’ll find with most other programs.
This does mean that Digital Experts Academy. Of course, you’d need to earn a considerable amount to offset the amount you pay to join and to remain a member.
The problems with Digital Experts Academy aren’t really associated with what the company offers. Most of the issues revolve around the way that the services are promoted, along with what members need to do.
As I already mentioned, the training costs a premium. There is no low-priced starting point either. The only way you get to see what’s involved is by paying for the first tier, which costs $2,500. The site also provides limited information about each of the packs. It's very frustrating to have a company ask you to spend $2500 for a “mystery system”. Even companies like Casper which makes mattresses, allow you to test out their $1,000 product for 100 days with a money back guarantee.
There is also strong pressure to upgrade. This rides the line of being a scam. Although you can't say that “high pressure sales tactics” are technically a scam, it makes the company look less legit.
Plus, like many MLM companies, your income potential is partly tied to which tier you’re operating at. For example, if you’re at the lowest tier and manage to get someone to buy the highest possible tier (DEA Black), you’ll only get a portion of the commission.
This creates a pay to win system. If you want the highest chance to earn money, then you need to invest more. The style is manipulation through and through.
The pressure isn’t just from the system either. Members have one-on-one interactions with consultants and coaches. Those people will often push the higher tier memberships. This angle is beyond frustrating. You’re meant to be earning money with Digital Experts Academy, yet they try to get you to spend it at every turn.
Digital Experts Academy doesn’t stop with membership upgrades either. The company also promotes various ‘essential’ tools. Most of these have a monthly fee. The tools are expensive for what you get. They also create a system where you’re relying on them. It becomes very difficult to swap to another tool.
Other companies have followed the same high-ticket membership program angle. One example is the program Digital Altitude. Another is My Own Business Education (MOBE). MOBE is particularly interesting, as it was recently investigated by the FTC and appears to have been shut down permanently.
Digital Experts Academy seems to be doing fine and hasn’t been subjected to the same scrutiny. That may change in time. Even if Digital Experts Academy continues to operate, potential members are likely to be warier about what the company offers.
One final issue is income. The disclaimer points out that income levels aren’t guaranteed and that some members make nothing at all. This is true of any system. After all, a person’s income will be partly associated with their willingness and ability to put the work in.
The very nature of Digital Experts Academy and the ongoing costs means there are many roadblocks in the way of making an income – more than with most other options. The price makes the program exceptionally difficult to promote and you need to make consistent sales just to break even. That’s not a good start for an online business opportunity.
Digital Experts Academy isn’t a scam and even provides okay training. Even so, it’s not something I would ever recommend based on the price. Online business training should never be this expensive. Even if you pay something ridiculous like $300 per hour for coaching, at least you can track your progress step by step, and decide the value of what you pay. I completely disagree with the large up-front cost, before you can even be sure whether you like the system or whether it is going to work for you!
If you decide to go with the flow and market similar high ticket, “make money online” products, you'll have to convince others to spend as much money as you. Then, this turns into a greater fool scenario, where it requires you to convince others to join the same dumb system you just joined.