Product Name: Million Hits Secret
Product Owner: Kaleb Nation + Peng Joon
Upsells: $67, $57
What Is It?
Million Hits Secret is a training guide on how to build a brand using social media, and includes some basic instructions on how to monetize your traffic.
Kaleb Nation is a great speaker and active social media user, and dishes out some good info on how to build YouTube and Twitter followers. However, there is very little information on how to actually make money.
Before You Buy
First off, you should know that this product is co-produced with Peng Joon. Although he doesn't show up anywhere in the training, I was immediately suspicious after reviewing the terrible “make money” product called Work from No Home. Kaleb has a great brand, so why he would hook up with Peng Joon to create this is beyond me.
Personally, I think Kaleb could have produced a much better “How To Build A Social Media Brand” product without the help of PJ.
The sales video was that there were a lot of the same old guru tactics mentioned: work from home, make money in your sleep, go viral, etc. etc. ad nauseam. But Kaleb Nation is a legit YouTuber and Tweeter, with a pretty large following. I was very confused as to why he would sell out his brand like this, but I have a feeling it advice from PJ that influenced him to do this.
Sometime Doesn't Look Right
Ok, so Kaleb Nation has a bit of a name for himself, with 75,000 subs on YouTube and 250,000 followers on Twitter. That's no small feat. But when I clicked over to the YouTube video he used on his main sales pages and subsequent “upsells” after you buy, this is what I saw.
How is it possible that of 250,000 + 75,000 people that there are only 1300 views for the MAIN video pitch for his product? And of those views, 30% gave it a thumbs down?
What is probably means is that he didn't share this with his followers. OK, so maybe it's the wrong niche and he doesn't want to push a product to people that are not interested in making money online.
Assuming that Million Hits Secret was paid for by Peng Joon and produced for HIS followers and/or email subscribers, how can a “marketer extraordinaire” get only 1300 views since the launch over 3 months ago?
This makes me think that this was a very unsuccessful launch, a ditched project, or both. This is speculation of course.
What I Liked
I went into this product expecting to hate it. Usually, co-ops like this are very much more about the money than the value provided to the buyer. I was very surprised to see that the members area was very well designed.
There were lots of high quality videos, written content to follow up with the videos, and everything ran smoothly. Kaleb Nation is a very confident speaker, and the videos were presented in an engaging way.
Perhaps the best part of the lessons (or at least the most surprisingly useful part) as that after each video was done, we were provided short summary of what we learned. Then, in the content area, there was actually some engaging material.
I think this shows an actual interest in teaching the viewer something, rather than just presenting the content and being done with it.
On top of this, I agreed with a lot of what they had to say. For example
- Don't sell products, sell solutions
- In the beginning, the only person that cares about you is you
- You have to give in order to receive
And there were also many insights into selling online, like
- How to turn a curious person into potential customer, then a customer
- The difference between an entity and personal brand
Throughout the videos, we were given real world examples from Kaleb's campaigns, like his website TwilightGuy.com, some viral videos he made, and his own social media brands.
The guy clearly knows his stuff, and lived up to his promise of showing you what he's doing instead of telling you what do to. It sounds cliche, but I'll give him that much.
What I Didn't Like
Just speaking about my general impression here, but I feel like there are some missing pieces to the puzzle here. I feel like the sales pitch was written by Peng Joon, as well as the “make money” spin on things. Actually, most of the content inside the members area was about how to grow a YouTube and Twitter following.
About 10 lessons each, they dominate the training topics. Other topics only include 1-3 modules, and in fact, the videos on how to make money with Amazon and Clickbank were only 1 minute long each, with 1000 words or fewer of content.
People create entire info products about how to make money on these two places, and Million Hits Secret covers it in 60 seconds?
The Gold Mine
The “traffic gold mine” that KN is talking about is YouTube and Twitter if you hadn't figured that out already. Disappointed? Yeah, me too. It's like I keep telling everyone, there are no “secrets” to making money online, and if someone tells you there are, proceed with caution!
Granted, KN's advice how to treat traffic from these social media channels differently than organic search engine traffic was solid. But don't call it a secret gold mine please. “Hey guys, I have an ultra secret source of traffic – it's called Google.” That'll be $97 please.
Good Training, But…
So the Twitter and YT stuff was legit, but did you know that's what you were buying? In essence, this is a product on how to build social media brands, and only mentioned briefly a few well knows ways to monetize traffic.
There's no real instructions how to implement those strategies, or how to troubleshoot things when you don't make any money.
It's my belief that much of Nation's success was built because he is humorous, creative, young, handsome, charismatic, and relevant (does that sound like I have a man-crush on him? LOL). I don't mean to be a hater here, I just think that's part of the formula for social. Look at the top YouTube Channels, eg. PewdiePie, Smosh, and Mystery Guitar Man.
If you are missing one or all of the above qualities, the strategies outlined in Million Hits Secret might not work out as easily as they did for Kaleb's first accidental success. The point is to say that the training in here on how to make money from your efforts is insufficient. Unless you wanted to be a YouTuber or Tweeter, this product is not for you.
Despite my criticisms, I think that $47 for this product is a reasonable price, and I've given it a good score. However, it's not worth a monthly subscription at all. There's no reason to pay monthly for something like this where there are no updates and the support is outsourced to some rinky-dink support company that probably knows very little about how to make money online.
If you are paying monthly, there needs to be a reason to renew you subscription every 30 days!
If you are into social media, it's worth $47 to peek inside and watch the videos for a month. They don't seem too bothered about locking content anyway, so I assume you can keep access regardless. As a monthly subscription product, it's not worth the recurring fee.
Funny enough, my #1 rated training center is also $47 per month. My main criticism of Million Hits Secret was that it wasn't worth the recurring cost. So what is?
- Training actually related to making money
- 4 live monthly training webinars (no selling!)
- Updated training modules
- Live chat support
- Personal support from me
- Free Starter Membership
- Free website hosting
I'm online almost every day helping people figure out ways to make money by building simple affiliate websites. I got my training here, and was able to eventually become a full time internet marketer. With the support of the entire community of experts and people just like you, you can do the same.