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April 29, 2015 at 3:59 pm
Another great video Nathaniell, really enjoyed it. Looking forward to catching up with the Gimp ones too.
I finally got back to watch this as I have been very busy with writing my own posts. I decided to commit to writing a post or a page 4 or 5 times a week for 3 months to see what that will do for traffic. I’m in week 4 of that, sticking with it so far. With a day job, as you can imagine, it isn’t easy lol. The main problem I have is getting good ideas to rank for.
What’s interesting watching your video here is that I more or less do exactly what you do when writing a post. It’s great to confirm I am following the right process although I could probably do a bit more research in places.
I have realized that, I think, my main problem is to get good keywords for my niche. I did a long research exercise where I took gear items and did the alphabet soup technique with it. If it looked promising, I aimed for QSR < 100 and traffic of 50 in Jaxxy, so low hanging fruit.
What was interesting was that there really aren't that many rankable (getting to 1st, 2nd or 3rd) keywords in my niche with those numbers, they're usually a bit lower. What add's a further complication to it, is that even say I have a keyword like 'Hiking Sandals For Men'. This has QSR of 61 and traffic of 51, so it fits the low hanging fruit numbers in terms of Jaxxy. However, when I put it into Google, the first page is littered with paid ads and big retailers like rei, backcountry, etc. In short, not likely to get to the top of page one with that kind of company. I find this to be repeated for lot's of gear keywords and these are only for small enough traffic numbers, 50 or less and less than 100 QSR.
I am trying now to find side keywords, ones where you can link into from the side as such. So writing about a hiking information topic that I might have a chance of ranking for and then linking into the gear pages from that. It is hard coming up with ideas for that though and that's my biggest challenge currently, especially in writing every day. My guess is this is why I could have had so many posts and not really generated many sales. Again, the main 'x product reviews' qualify as low hanging fruit keywords but the 1st page or two is littered with the big boys.
On the plus side, I do rank 3rd for one pair of hiking boots and I have 5 or 6 sales through that post, so it would indicate that if I can get to the top 3 more, sales will follow.
Any other suggestions on how to get around a problem like this i.e. finding good rankable keywords that don't have major competition (even though the potential traffic number is relatively small)?
With 186 posts now it isn't for want of trying lol 🙂
April 29, 2015 at 9:08 pm
There are two ways that I would attack your “Hiking Sandals For Men” example.
One, would be to find related topics that do not contain the same keyword. For example, in what situations would men need hiking sandals. Hot weather hiking? Write a post about the Top 10 pieces of gear you need for hot weather hiking, and link back to your sandals post. What about a “Hiking Footwear Explained” type of post? Also can link back to your sandals post.
The other style of keyword posts I do is longtail keywords that contain your original keyword. Hiking sandals for me is pretty short – what related keywords are there?
-Hiking sandals for men with flat feet
-Hiking sandals for men with large feet
-Hiking sandals for men that easily sunburn
-Open Toed Hiking Shoes For Men
…OK, these are kind of lame keywords, but see if anything turns up that you can riff on and link back to your monetized post.
Thinking of new ideas every day can be a challenge. Sit down on a weekend one day and come up with a bunch of ideas, that way you don’t have to think too much when you sit down to write.
May 1, 2015 at 8:03 pm
Thanks Nathaniell, appreciate the tips.
I was thinking along those lines a bit too, try and get in from the side as such with other ideas or longer versions of the keyword.
I do plan to sit down on a day and try and get ahead of myself with ideas and posts, hopefully this weekend. I figure if I can get ideas for even 5 good posts and get them written up in advance ready to role, that buys me a weeks time to build on to work on getting more good ideas, posts etc.
Still on track as of today so week 4 completed successfully!
April 9, 2015 at 11:27 pm
After getting my computer back I got caught up and have watched your last two videos. They are so informative.
I like when you are writing you have other windows open for the research. I usually read and do all the research then write then type it up. I think your way is faster.
Thank you for taking the time to make these videos. They are so helpful. 🙂
April 10, 2015 at 4:23 am
Oh! I hadn’t even considered that (some people might not do the multiple tab thing). That’s the awesome thing about Webinars – you can really see “over the shoulder” as someone works. Glad you enjoyed it! Uh oh…I forgot to publish that article though. I need to do that this weekend 🙂
April 6, 2015 at 3:17 pm
Thanks for these trainings which continue to inspire me.
April 6, 2015 at 9:32 pm
You’re welcome Donna 🙂 Glad you appreciate them.
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