The business of essential oils is booming. People are interested. They can be a natural remedy for common ailments or used around the the house just because they smell nice. But how exactly do you start a website that taps into this growing trend?
The internet is the best way to reach out to people who care about the same things you do. Asking friends and family to buy your stuff is old-fashioned and frankly can be annoying. If you have a passion for essential oils and their benefits, then you need to reach out to like minded people who share your passion.
The internet is the best place for you to do this. You need to start an online business. As a professional internet marketer who's been working full time online for half a decade, I am telling you with 100% confidence that you can create a successful business selling essential oils online.
Though there are a lot of different business models you could potentially try, I'm going to focus on affiliate marketing. All you need is a website to get started, and it doesn't require that you stock any inventory, or even deal with shipping and customer service.
Why Essential Oils Is A Great Business To Be In
I already run a few of my own websites, but when I have time, I like to research other potential markets. Over the years, I have done research into hundreds of industries to see where I can possibly start a new website. Very rarely do I find one that is as clear cut of an opportunity as with essential oils. Here’s proof.
Those two lines represent Google searches over the past ten years. The red line is the general trend of “natural remedies”. you can see that it stagnated for a while, but has been slowly growing recently.
The blue line represents searches related to “essential oils”. Interest quickly ramped up in 2012, and there was an explosion of interest around 2013. There was a slight dip earlier in 2015 but it looks like the market is starting to recover. Even if the trend doesn’t continue to increase over the next few years, that still represents a huge international interest.
As if you didn’t believe me already, here’s even more proof that RIGHT NOW is the best time to get into this business. Using a special search analyzation tool I use, I can get an approximate number of how many people are making monthly searches for phrases typed in Google, Yahoo, and Bing. Here was the results:
Normally, I get excited about an industry of there’s anything over 5000 searches per month. As you can see from the results above, there’s over 206,000 searches every month looking for essential oils.
Not only that, but there are literally thousands of related searches that you could potentially take advantage of to grow your business (more details below).
Aside from that hard data, just think about it – how many things can you use essential oils for? Hundreds! They can be used to ease stress, increase happiness, relieve pain…they can even be used as insect repellant or as an additive to your cleaning supplies.
I’m a pretty simple guy and don't really care about natural remedies or how my fridge cleaner smells. However, I even buy this stuff to put in my diffuser so my house doesn’t smell like a dirty bachelor house when people come over, lol. My personal favorites are peppermint and lavender 🙂
That just goes to show you that anyone and everyone is your potential market here – not just moms! Girls, guys, parents, singles, healthy, ill, happy, depressed, elderly people, young people…everyone! It all depends who you want to market to, and who you personally want to reach out and share your passion with.
Why Build A Website?
Building a website might seem scary right now, but actually, technology has advanced a lot in the last decade. There are many different push-button website builders that can give you a ready made website in minutes, and allow you to easily customize the website to how you want it to look. You buy “skins” for your site to make it look nice, or even pay someone to design it for pretty cheap. Creating a beautiful website is actually the easiest part of building a business these days, and you might be surprised to find out that pretty websites are not that important.
People don’t surf the web to “look” at websites. They surf the web to READ them! The most important thing on your website is going to be the articles you publish to it. If you have ever heard of ‘blogging’, then you know what I’m talking about.
These days, blogging is not just for keeping an online diary. Blogs are businesses. I have several blogs that earn money from advertising and sales, and you can definitely achieve this amount of income or more within the essential oils industry.
By creating your website on this page, you will also be enrolled in free online business training that will show you how to create your first website, get traffic to your website, and even a few different ways to make money from it. Also included in your free membership is access to other online marketers building their own businesses, and you can ask them any questions you have.
5 Ways To Make Your Website Into A Business
There are so many ways to turn your website into a profitable business, it’s crazy. I don’t want to totally give you information overload, so I’ll just talk about 5 basic ways right here. If you decide to build out your essential oils business on a website, you’ll learn about more ways as you talk to people on social media or get ideas from other websites.
This is the most exciting way to me because you can make some big commissions depending on what you promote. The concept is that you promote a product on your website, but the buyer purchases it from a different website. You simply say, “I recommend this product” and link to the vendor’s website (via your affiliate link).
For essential oils, you could recommend things like different oil brands, diffusers, books on how to use oils effectively, online meditation videos, courses on how to use the oils effectively, and other natural remedies that you find online. The possibilities are endless!
Payments are usually done through Paypal or direct bank deposit.
This is where Google, Yahoo, or similar companies will give you some code to place on your website. Then, ads are displayed automatically when a visitor lands on yoru site. You don’t have to do any promotional content at all. As long as you get traffic to your website, you get paid!
You are paid per click for your ads. Payments mailed to you as a check, or done through direct bank deposit.
You may find that some companies are will to pay you to write an article about their product on your website. Usually you need a large amount of followers on social media and proof of traffic, so this will be an option for later in your business venture. It’s also important to remember that all paid content is marked as ‘sponsored’ so your readers know that you’ve been paid to write about a product.
Payment method will vary based on which companies you work with.
Create an Info Product
Creating your own product may sound a bit scary, but it’s pretty easy these days. If you have some specialized knowledge and you want to share it, you can consider selling it for a small fee. A good example for the essential oils industry would be a person who has experience in aromatherapy. They could write a short ebook about how to do aromatherapy in your own home, and sell it for $17 through Amazon or a digital info-product marketplace like Clickbank.
Selling Your Website
Once your website is getting traffic and earning money, you can actually sell it on a website marketplace! You’d be surprised at how much money you can get for a website these days.
A website that earns just $1,000 per month could fetch between $20k and $35k! Then you have a choice – you can continue to earn $1,000 in passive income every month, or opt to take a big fat payday.
Is it hard to build a website?
Building your basic website is very easy! Adding graphics and learning the interface will have a slight learning curve but all of the lessons come with video training so you can follow along withe the instructor.
Can I change my topic later?
You can certainly start a different website about something else later on, but you need a new website for each topic. You cannot combine multiple unrelated topics because it will be confusing and maybe even boring to your visitors.
How long does it take to be profitable?
This is a tough question to answer because it’s different for everyone. Some people see earnings in just a few months. Others take more than a year. It really depends on how much time you spend growing your business each day.