I’ve been learning affiliate writing for some time, and I’ve noticed that one of the things that people have problems with is content writing. Most forms of online business require some level of content writing, because quality content is the single most effective way of getting traffic to a website. This doesn’t mean you have to be an expert at writing to run an online business, but learning to improve your writing can really help for being successful in an online business.
There is no set formula for how to write a blog post, and in reality, you can write any way you choose. In general, you want your writing to make sense and have decent grammar and spelling, but aside from that, go your own way. In fact, writing where the personality of the author is visible tends to be best for content, because readers develop a relationship of trust with the author. This can really improve the popularity of your site, and how many sales and repeat visitors that you get.
Write for your audience
A lot of people argue that when you write content, you should focus on having a good keyword density and always picking a good keyword. Actually, this isn’t the case, and this emphasis was based on Google’s algorithms at the time. You can find a good infographic about ways of making sure your content ranks in Google here, but the single best piece of advice I can give you is to write for your audience.
The truth is, no one is going to be interested in reading your website if it is difficult to read, boring or even worse, constantly trying to sell them something. New content writers often think that the best way to make money online is to use every single post to sell something. Have you ever read a website where all the writer is doing is trying to sell you things? Odds are, you didn’t stay on the site long, because you aren’t actually gaining anything from reading it. The same applies when it comes to writing content. You have to give readers reasons to keep coming back to your site, so your content needs to reflect the interests of your readers.
Hire a content writer
Hiring someone to write your content for you might sound like taking the easy way out, but it does have its advantages. There are a lot of people online who do content writing for a living, and you can either have them as a guest blogger on your website or pretend to be you. For many people, hiring a content writer is really good if they are running multiple websites, giving the website owner the time to work on other sites while someone else writes all or part of the content for one of their sites.
Honestly, it can take a while to find a good content writer, but you have found someone that writes well and you get along with, you will find they can make things a lot easier. After all, people like me (I’m a freelance writer), spend all day every day writing, which makes content writing relatively easy.