Product Name: Cash Funnel Hack
Product Owner: Taylor Rizer
Advertised Price: $17
What is it?
Cash Funnel Hack is a forty-page guide that Taylor Rizer created to show entrepreneurs how to increase profits in their business by adding a “back end” to their sales funnel.
Here’s How it Works:
Taylor says Cash Funnel Hack is more like a case study he put together after trying to sell one of his own products online. He says he sold an ebook and made a bit of many but was informed by another marketer that he could have made much more, simply by adding a sales funnel with a back end product.
The easiest way to understand this is to look at the way McDonald's runs their business.
Think of the burger as the original product — like most marketers offer an ebook, or a one-off product — but by adding a back end you can increase sales, because people are more likely to buy something from someone they already bought from.
This analogy is used a lot, and does make sense. However, what you see most marketers do these days is sell you a hamburger on the front end, then a steak and a bottle of expensive wine on the back end (more expensive).
Some of the information in Cash Funnel Hack is good but it’s nothing new. These are basic business principles that have been talked about and used for decades. To tack a $17 price tag on that seems a bit ridiculous to me as well. I think this product is a bit overpriced for what it is, and it’s certainly not for beginners. Therefor I cannot recommend it.
Before You Buy
Of course a product that basically teaches you the methods of upselling your customers would have a few upsells of its own.
The first upsell is for coaching. Taylor offers over-the-shoulder training and “hand holding like you’ve never seen”, which could be helpful. This is the type of support that I think should come with all products by default. This one will cost you an additional $17.61.
The second offer is basically a recorded version of the first upsell. Instead of personal coaching and “hand holding”, you will get a video course that you can watch and implement at your own pace. This one costs another $9.95, and like that first, it sounds appealing.
The third and final offer is the “Six Figure Formula”, which promises to give you everything you need to build a business that makes six figures per year.
This one will cost you an additional $27 but it seems to be a more complete course, instead of just another ebook. The sales page shows that it has four modules, each teaching a different method for building a business online.
What I Liked
Taylor brings up some good points in this product and I think they can be useful, depending on where you’re at with your business.
You Can Learn Some Basic Principles
I think there are some important lessons to be learned from this product. Although most of the information isn’t beginner-friendly, beginners will understand it, and it’s value.
Taylor talks about a few basic principles that I think everyone should apply to their business (or business to come). If you look at the “Here’s How it Works” section (above) you will probably agree that implementing something like that can be valuable for any business but Taylor talks about a few other things that I liked to.
For example, let’s take a look at this image to get a better understanding of some of the things Taylor brings up in his guide.
So, the first thing you see is the “tripwire”. This is the first product you’d create and try to sell. Most people stop here but that’s not really a smart business move.
Taylor recommends creating other products to compliment the first and give the first one away essentially. Really you’re not giving it away though, you’re working with other marketers and getting them to promote the product by giving them 100% of the profits. This is often referred to as a “loss leader”. It gets buyers familiar with your business and, hopefully, on your email list.
I like this whole method. It allows you to tap into other marketers success and gives them an incentive because of the 100% commission. This is a great idea and it can really jump start your business. This is the one part of Cash Funnel Hack that I think beginners will get the most from.
What I Didn't Like
These are my two biggest problems with Cash Funnel Hack…
Not for Beginners
If you read any of my other reviews then you know I strive to show you products that will help you, even if you’re starting and don’t know anything about online business. That and support are the two main things I base my reviews on. Unfortunately, Cash Funnel Hack is one of those products that isn’t necessarily “bad”, but it’s not good for beginners. A beginner picking this guide up will find no useful information inside, or at least not much.
When I’m in this situation I try to go easy on the product’s review, while still giving you the important information, because some product creators aren’t creating their stuff for newbies.
However, when you put things like this on your sales page I have to dig in a bit.
This probably isn’t meant to be misleading but it is.
When Taylor says, “thin air”, what he really means is an already well-established online business. Those are two very different things. Trust me, I haven’t spent years building thin air.
Am I being too harsh? No, I don’t think so. If you sell someone a product online (or off) you are taking their money and promising them something in return. You have a responsibility to that person and you should choose your words carefully, that’s part of your responsibility.
If I promise you a red convertible and drive up in a primer-colored Ford Fiesta with the roof cut-off you’re not going to be very happy, although, technically it is a “red convertible.”
But that’s not really the same thing is it? Thin air is thin air — it’s nothing.
Taylor promised to show us how to “make money from thin air”, but to take advantage of his guide we need a business that’s already up-and-running with quite a large email list and affiliates working for us. That’s definitely not thin air.
With something like this — a product that talks about advanced sales strategies — I think it’s even more important to have help. These are the type of tactics that have birthed countless blogs, podcasts, and forums, so that shows that they are open to all kinds of nuances. Of course it’s important to offer support with any type of product, but even moreso with stiff like this.
Unfortunately, Taylor did not do that. Once I paid for the product I was taken to a page that started an automatic download. That means there is nowhere to comment, ask questions or even send an email. What happens if I follow the instructions and it still doesn't work? Who can help me then?
Usually there’s a download page (or something similar) where you can find links to support desks, a forum or sometimes a Facebook group. Those are the bare minimums for support in my opinion and Cash Funnel Hack doesn’t have any of them.
So when you need help you’re on your own.
This wasn’t a bad attempt at teaching a portion of what it takes to run a successful online business, but it doesn’t show the whole picture. To see the big picture, and get a roadmap from start to finish of how to run an online business, I only recommend one website.
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