Product Name: Cash Flow Crusher
Vicky Sharma, Shahnawaz Sadique, Sajan Elanthoor
Advertised Price: $7.45
What is it?
Cash Flow Crusher is a guide that shows you how to setup websites and optimize them in order to get traffic from online searches for big events like a local festival or less-popular holidays, like kid’s day.
Optimizing a website for search engines is an effective way to get organic (or, free) traffic when someone searches for, whatever keywords your website is optimized for.
The Cash Flow Crusher outlines a strategy that will only be effective for marketers with some serious experience online. The idea behind is good, but it is definitely not for beginners. So if you’re new to online marketing, don’t expect to buy this product and understand how to use it. There are plenty of other, better options for you.
Before You Buy
After I bought Cash Flow Crusher, I was taken through a series of upsells and downsells. It felt like I was one a roller coaster being asked to pull out my credit card at every dip and dive.
Upsells are offers that you see after you buy a product.
A downsell is the same product but usually offered at a discount.
Most products sold online have a couple upsells and downsells associated with them. It’s common practice. However, Cash Flow Crusher had six!
That is way too many additional offers.
Three upsells. Three downsells.
With all those offers it would take too much time to explain each one in-depth. So I’ll give you a basic overview.
The first four offers were all PDFs of some sort that explained, even more SEO strategies. None of them were dirctly related to the original product, so I’m not sure how helpful they could be.
The products range in price from $9, all the to $79
The final offer is a complete “Done for you” system that supposedly creates the content, the websites and handles the optimization.
This one will cost you $297, (42 X’s the cost of the original product).
It’s been my experience that “done for you” products are a total waste of time. They cause damage to the website that you will have to invest time and money into fixing later.
Save your money.
What I Liked
This product has a few problems, but I’m happy to say there is one thing I really liked.
The strategy outlined in Cash Flow Crusher is fairly clever. It’s not new, but it’s not something a lot of marketers actually put into practice.
Before I explain why I like the strategy, let me first explain what it is.
Cash Flow Crusher’s strategy is based on search engine optimization (SEO). Basically SEO is the practice of optimizing a website for search engines so you can rank well for specific phrases people search for. These keywords are the terms you type into Google (yahoo, bing, etc) when you’re looking for something.
After you’ve typed in your search term (your keyword), Google takes you to a list of the ten, or so, most relevant websites for that specific keyword. Make sense?
Some keywords are more competitive than others because they get a lot of searches. Those keywords are usually in big markets like “weight loss” and “make money”. But you can still find keywords with a lot searches and very little competition.
That’s the idea behind Cash Flow Crusher; optimize multiple websites for various, obscure — yet semi-popular keywords — like a local festival or smaller holidays.
Now, the reason I like this strategy is because there’s typically less competition, making it easier to get some traction. That doesn’t mean it’s a total cake-walk, but it is a bit easier. Still, I'm not a fan of “one trick ponies” as I like to call this type of guides. Basically, a person thinks of ONE strategy to get traffic, then sells it as a complete biz-in-a-box-lifechanging-product.
What I Didn't Like
There are some pretty major flaws with this product. Here are the most important ones to consider.
Not for Beginners
The strategy — the one I talked about above — is not easy. In theory it’s a great strategy…if you know how to optimize a website for search engines. But most people don’t know how to do that. You can learn the basics of keyword optimization and SEO on my website, but it can take practice to get it right.
It’s a bit technical and it can take years to learn properly. So the idea that anyone can buy this product and put it into practice is outrageous.
In fact some of the tactics you’ll find in this product can do some serious damage to your website.
Inside Cash Flow Crusher they talk about link-building, which means getting other website owners to place links on their website that point back to yours. This can help your SEO, but if you’re not careful Google can penalize your site and even remove some of your pages from their search engine.
You can’t just get any website to link to yours. They have to be quality websites that are related to your in some way. There are a number of other factors too.
The point is that you can do more harm than good if you over-optimize and don’t know about good SEO practices. And since Cash Flow Crusher doesn’t teach all that SEO — it only teaches this one strategy — you’re on your own for the rest of it.
That is the #1 reason you should avoid this product. I’ve seen countless marketers lose their business overnight because of a silly SEO tactic. Actually, I’ve had it happen to me as well. So trust me when I say, this is not for beginners.
Difficult to Read
While trying to read through this guide I found myself getting more and more frustrated. It was so difficult to read because of the way they put it all together.
You can see in the image below that all the text is light-colored, which wouldn’t be so bad if the paragraphs were spread out a bit more. Big chunks of lightly colored text is the worst possible combination to try and read, especially on a computer screen.
This is another big reason I like products that use video instead of text. This isn’t a big deal, I guess. But it’s one of my pet-peeves.
In Cash Flow Crusher they suggest you monetize your websites with advertising like adsense.
There are much better ways to make money with a website than ads. With adsense you have to have large volumes of traffic to make any money, and you have to comply with the their guidelines. If not, you get banned. For life.
Adsense is notorious for kicking site owners out of their program. It happens everyday; some poor schmuck get banned from Adsense and loses his entire business. It’s just not a solid plan.