Product Name: Find Your Perfect Niche In 7 Easy Steps
Product Owner: Stuart Walker
Advertised Price: $7.99
What is it?
Find Your Perfect Niche In 7 Easy Steps is a forty-page ebook, created by Stuart Walker, that will help you find and choose a niche to start your business.
For what it is, I think this product is great. But it doesn’t provide you with everything you need to start a business online. All it can do is help you find a profitable niche based on research so you’re more likely to succeed. There’s a lot more to building a business though.
Before You Buy
Once you buy the product you’re asked to consider purchasing another of Stuart’s products. This offer is for twenty “exclusive reports” that are supposed to show you twenty different niches. In each report Stuart says he will show you how he does his niche research and he will show you how to profit from each niche.
Basically it sounds like the reports are similar to this product, with the exception that they dive into specific niches. But what if none of them are the niche you want to know about? He doesn’t make it clear which niches he covers.
What I Liked
Before you start a business online you have to figure out what your niche is going to be. But before you can do that you need to know the best ways of figuring that out, because simply guessing at it will only lead to terrible results and possibly failure.
Good for Beginners
In the beginning of his guide Stuart spends quite a few pages on the introduction, “What is a niche”.
At first this annoyed me, because, like most people when I buy something, I’m just ready to get started with it and get to the good stuff. But instead of skipping over this part, I decided to read it and I’m glad I did, because Stuart really provides some valuable information for beginners in this section.
You see, a niche is what most people tend to look at as a market, an industry or even something like a category, but that’s not exactly right. A niche, as Stuart explains, is “the smaller part of a larger market where a customer with a problem or set of problems have been identified”.
That’s a very important distinction, and I think it’s one that a lot of beginners struggle with. But he doesn’t stop there. In fact he goes on to explain some of the most confusing elements of niche research.
Niches and markets are different things, just like niches and profitable niches are. Learning those differences, how to spot them, avoid them and hone in on the ones you want is crucial for your success.
I’ve been at this niche marketing thing 5 years and even I found a few things in Stuart’s introduction that I hadn’t thought about in a while. This is valuable information that everyone looking to start a business online should read.
I’ve mentioned before that I built several websites before One more Cup of Coffee that quickly failed. I tried my hand at a lot of different niches. Part of the reason I, and so many others, fail in the beginning is because we follow popular advice that says, “choose a niche you’re passionate about.”
Now, there’s nothing inherently wrong with that advice but there’s a lot more that should go along with it. If it was as simple as following your passions then everyone would be a wild success on their first try.
The reality is, yes, you should follow your passion but just because you like fast cars doesn’t mean you like ALL fast cars. Finding a niche you’re passionate about usually isn’t the problem, it’s learning how to direct that passion and attract others with similar interests who are willing to buy things. Stuart’s guide is full of practical advice that will help you do just that.
Before you decide on a niche you should do some research. Stuart gives a lot of great examples that show you exactly what you should do.
He starts off with some basic advice like checking social media, forums and other online communities to find people who are talking about things in the niche. But he goes on to make more advanced suggestions like doing searches for topics within the niche to find advertisers. This will show you that’s money is being spent within the niche and probably even give you some ideas for products and other ways to monetize.
Community — or more importantly, the support a community provides — is one of the most important things to consider when you’re thinking of purchasing an info-product online. Often it’s not the actual product, but what happens after you buy it that truly determines how valuable it really is.
It doesn’t matter if it’s an ebook or a full-fledged video course, if there’s no one to help when you get stuck you’re going to fail trying to implement the product’s suggestions.
One great thing about this product is that it comes with a fairly large community. You can access that community from the product’s download page. There’s an offer to join Stuart’s Facebook, which is one of the largest I’ve seen.
With more than thirty-five hundred members I’m sure you’ll be able to ask questions and get lots of help. Stuart himself, is somewhat of an authority online. His website is full of information and it even has its own community. He is also active within the FB group, and many members there are discussing different topics related to niche marketing.
What I Didn't Like
There’s More to Building a Business
Finding you niche is just one part of building a business online. Although it is important to get it right, there’s still a lot more to do.
Stuart doesn’t claim that this guide will help you with anything else but I think it’s important for you to understand that this is just one small part of what you need to do to build a business
Eight bucks just to learn how to properly choose a niche? That just doesn’t seem too smart to me. In all fairness, choosing the right niche could be worth much, much more than that. But that is my biggest problem with Stuart’s guide.
Chill on The Emails Bro
Building an email list can be important to some businesses, and it's clear that Walker has a lot of focus invested into his. I was a bit shocked at how many emails he sends though. Perhaps it works for him, and that's why he does it. But I could not keep up with the emails, and there were just too many things to read, watch and buy within just the first few days or purchasing this guide.
I get it. “The money is in the list”. I also understand that Walker provides a lot of free information on his blog, and it's his right to try to make money from the people that opt into his list.
But I think it was a bit overboard to send me 2-4 emails per day, EVERY DAY. I really like Walker's website, and he create's some awesome content. But I just had to unsubscribe. I was on vacation this month and the dude popped up in my inbox 2-4 times per day (iPhone's don't file your emails to a promotions tab).
A good product, from a great marketer! Walker delivered on his promise to deliver a comprehensive guide on choosing the right niche. But there's a lot more to learn in order to make money from your niche website.
It's important that you understand that “Find Your Perfect Niche In 7 Easy Steps” covers just one aspect of online business. However, it's only one tactic — not a full business plan! It is one small piece of a much bigger picture. Without an existing business, website, or sales funnel, you can't actually profit from learning what they are trying to teach.
If you want to actually build a real business online from ground zero, join this online community where you can get step by step training and personal support from professional internet marketers, including myself. It's an environment that has produced many success stories for almost a decade now.