Product Name: Email Ninja Academy
Owners: Anwesh Rath & Reed Floren
What Is It?
Email Ninja Academy is a training course designed to make you a better email marketer. Most of the content is downloadable PDF content. There are a few videos but mostly it’s text.
Email Ninja Academy was obviously created for the sole purpose of marketing. At no point is there any attempt to make it easy on you, the buyer to consume or interact the course. However, there are actually some good tips here. If you can get through the daunting task of reading through multiple, long PDF forms you can find some good nuggets of information.
Before You Buy
Probably the most important thing you should know is that this course isn't for beginners. Although the creators did their best to market to online newcomers, the actual content within the product is riddled with jargon and techniques beginners would need to research before understanding.
What I Liked
Email Ninja Academy comes with a lot of content. That’s always a good feeling when you've paid for an informational product. $17 isn't a bad price for the sheer amount of information in the course, and he holds true to his “NO Fluff” statement.
Throughout the course Anwesh does a great job of making you feel like you can do what he’s done. I have no doubt that given a little experience anyone could pick up one of his techniques and make a few bucks with email marketing.
His passion really shines through and surpasses the fact that english isn't his native language. In fact he embraces that in his disclaimer at the top of each PDF by saying…
“This is a NO Fluff report and is coming from a Non English writer who has seen it all and done it all himself.”
Despite that fact – he does a pretty good job relating his message. Even better is that he really makes you believe he has seen it all and done it all when it comes to email marketing. You can tell Anwesh is passionate about what he’s teaching and he believes he’s offering real value to you(the reader) and he is…to a point.
What I didn't Like
The Warrior Forum is brought up several times throughout the course, even on the sales page. This is a big indicator that the product was created with marketers in mind. The warrior forum is home to some of the sleaziest marketers on the web.
Members of the forum are constantly pushing out new products for other members to market. I haven't seen an active member of this forum who was concerned about anything else but pushing products.
Why PDF Anwesh, WHY?
I lost count of how many PDFs were actually in this product. What’s worse is the upsells all seem to be in PDF format.
At a time when YouTube reigns supreme and many people have the ability to watch video anywhere, why on Earth would you create that much of your product in a format that is practically impossible to view on most devices. Especially if you're marketing to beginners.
This is a major flaw for the course and it proves, yet again that the creators were mostly interested in developing a product to market to people, not a product that helps people learn to market.
The few videos that you do get with this course need to be downloaded. Again, it just doesn't make much sense to offer a training course this way. Doing so leaves a lot of room for error and support issues.
Which brings me to my next point…
It's been two days since I made a support ticket and still no word from them(not that I'm surprised). The funny thing is that they sure had the time to send me 6 marketing emails.
What does surprise me is that they ignored me in spite of the nature of my request; I asked for support with their upsells! I've found doing this, sometimes gets a quicker response and I can give them the benefit of the doubt. Not in this case. Again this proves the product is one-and-done kind of deal.
Blah, blah, blah…
In addition to the format, the complicated language was at times, too much to bear. I know a thing or two about online marketing and even I had to Google a few things mentioned in this course. Not a good way to market a product to beginners.
The Real Problem
Maybe the biggest problem I had with Email Ninja Academy was the amount of offers needed to promote to your list. Anwesh says he sends out multiple offers to his list regularly.
Using his method, you will be constantly looking for new subscribers and new offers. Not to mention, the average return rate for products marketed like this are astronomical.
Part of the “Ninja” technique is moving people to another list before they have a chance to unsubscribe. He does it in such a way that they don't recognize most of what’s going on. Even so, I'd hate to be on his list.
Getting a bunch of marketing email is annoying, nobody likes it. It doesn't matter how cleverly you hide it, people will unsubscribe from that list. Moving them to another list doesn't make you a hero, it makes you a spammer.
The golden rule clearly states “Do Unto Others as You Would Have them Do Unto You.” Because of that, I cannot recommend much of what he teaches. The “meat” of this product is made up of doing something that would annoy me. Therefore it is useless. What a shame.
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