Company Name: red rock Traditions
Do I Recommend red rock Traditions?
I can see why you might want to make money with red rock Traditions. The company presents itself well and the products would be a perfect fit for some audiences. Even so, I don’t recommend it as a way to make money. The company isn’t open about their compensation plan and the products aren’t even as unique as they first appear. In fact, you could even promote some similar items through affiliate marketing, due to all the programs that are out there now.
What Products Does red rock Traditions Sell?
red rock traditions (yes, it is written like that), is a fairly new company in the MLM field. It was founded in 2015 and operates out of Kansas. But, it didn’t begin promoting its products and opportunity until mid-2016.
As the name suggests, the underlying concept is on traditions. Specifically, the company wants to use traditions as a way to strengthen family bonds.
With that in mind, the products are focused on celebrations, activities and faith. The idea is fairly generic, which has led to many different types of products. This includes things that the family can do together, along with items that simply make the home look good.
The company is Christian and this theme is strongly present in the choice of products and also the traditions they focus on. As such, you won’t see many traditions from other religions, nor from outside of the United States. In a similar way, the company doesn’t offer Halloween-themed products, although there are some fall-related ones.
Right now, many of the products are about Christmas, which isn’t surprising. Some focus more on the faith side of the holiday, while others are more secular, such as reindeer and Christmas socks with Santa.
The variety of products isn’t a bad thing. This does give customers more options and increases the chance that people will like some of the items. There is still a general sense of theme to the company as a whole, with the same styles showing up in many different items.
On the plus side, many people will find the products appealing. The items are also unusual enough to get people’s attention and to promote conversation.
The variation in products also means a range of prices. For example, the Family Celebrations Board above is $26.50, while there are also more expensive items like the ones below.
Even with those more expensive products, most of the catalog does fall under $50, with many items being $25 or less. These price points are low enough that most people would be able to find some products that appeal to them and are affordable.
Whether the items are worth the price or not is more debatable. Many are unusual, especially the more expensive ones. This makes it hard to compare them directly to other items on the market.
That being said, some of the items are expensive for what you get. For example, the ornaments shown in the earlier image cost $85. You do get a mat with them and the concept is interesting. But still, most people wouldn’t pay that much for ornaments – especially ones that aren’t that amazing.
Unlike most brands, there isn’t much information out there on the quality of the products. This may be partly because some of the items are on the simple side and are unlikely to break. The company is still relatively new as well, which may be another reason.
Even so, I can see how you would make sales. There is demand for this type of product and people would be willing to pay the prices. Online comments highlight this fact as well, so the items are at least attractive.
While the items are unusual, the overall style isn’t unique. red rock Traditions isn’t even the first business to focus on this angle. Another company is Mary & Martha. This is a faith-based MLM as well, although the emphasis is on products that involve verses and quotes, rather than on traditions and celebrations. Even so, there is considerable overlap and both companies target the same audience.
Other companies follow similar patterns and there are even physical stores like this. Christian bookstores may also sell some products with the same general theme.
This competition is important to consider. It can play a key role in your overall success.
Is red rock Traditions A Good Business Opportunity?
Because red rock Traditions is still fairly new, information about how you can earn money is somewhat limited. The company states that you can make up to 30% commission on sales, which suggests that the starting figure is lower than that – perhaps 20% or 25%.
There is also a Quick Start Program. In the first phase of this, you need to book one party that makes $500 of sales, within your first three weeks of membership. If you do this, you get $100 in product credit.
The second bonus occurs if you can hit $1,500 in sales in the first six weeks and book another two parties (so, three parties in total). That bonus gives you another $100 in product credit and a free item.
That’s all the information I can dig up on the company itself.
Of course, this is an MLM, so some of the patterns should be familiar. For one thing, the main income potential will come from recruitment and team building, not from outright sales. The more you can build your team, the more sales you’ll make.
You can earn some money from sales alone. But, most of the income potential is associated with bonuses and those come from your team. As a result, you would need to get others involved as well to make a decent income.
Without the figures, I can’t tell you whether red rock Traditions is better or worse than other companies in what they offer. But the max commission rate is 30%, which suggests that income is on the lower end.
Parties And Sales
red rock Traditions does also operate through the party model. If you’ve looked into direct marketing before or know anyone in this field, you’re probably already aware of the concept.
Parties act as gatherings where you can pitch the products and get sales. The design works well because there is social pressure involved in the events and people will often buy.
The style also involves the use of a host. This isn’t the distributor. Instead, the host is often a friend or a family member. The host earns bonuses from the party, depending on how well it does. These bonuses can be enough to encourage people to get involved, which increases your audience and the potential for sales.
The company does also let guests place online orders, which offers some extra flexibility. But, as I’ve highlighted in the past, parties are a double-edged sword. When they work, they can be powerful and they can dramatically increase your sales.
The problem is that they don’t always work.
In practice, people get sick of parties fast. The entire point of the event is a sales pitch. People will often attend once or a few times out of loyalty but many will stop coming after that. This is especially true here because attendees don’t get much out of the event behind a social experience and possibly some snacks.
To make the idea work, you need to consistently find new people to come to your parties. This can be easier with red rock Traditions than with other companies but it still requires legwork.
That brings me to my other point. Parties are time-consuming and they do cost. If nothing else, you’ll be buying some appetizers. You might also give away products as prizes or something similar. The time includes actually holding the party, along with all the steps in setting things up initially.
This is an issue if you make few sales. In some cases, you could spend more on a party than you make from it.
Finding The Right Audience
Any business relies on matching products to an audience. When you do this well, the sales potential can be high. If you don’t, then you end up trying to promote sales to people who simply aren’t interested.
In the case of red rock traditions, the audience is fairly specific. The company is designed to appeal to Christian moms, mostly ones that still have children at home. The ideal would also be stay-at-home moms or ones that only work part time. Women in this situation often have more time or flexibility and can use the extra income that red rock Traditions offers.
This audience has advantages and disadvantages.
One advantage is that the products are strongly aligned to the group. This can make sales easier. It can also increase your ability to recruit people into the company. You can also take advantage of wider social circles. For example, I’ve seen people in MLMs like this market to members of their church, as well as members of any clubs or activities.
This also makes it easy to find new audiences. So, if one of your hosts comes from a different church, your potential audience becomes considerably larger.
The main disadvantage is that it is a narrow audience. If your contacts already fall in the target group, then the company may be worth pursuing. But, if they don’t, sales would be that much more difficult.
MLMs are tricky enough on their own. Even if you love the idea of red rock Traditions, the company is only realistic if your audience matches. If it doesn’t, then your chances of success aren’t good. For people in that situation, you’d be better looking at other angles.
One example would be online. There are various Christian affiliate programs that let you promote similar products. With this idea, you’re focusing on an online audience. As a result, it doesn’t really matter what your local friends and family are interested in. There are also many more products to choose from, so you can pick an angle that suits your own needs.
If you do plan to go with red rock Traditions – take a moment to consider the products in your local area. Are similar products being sold elsewhere? Are there already many distributors from red rock Traditions or similar companies? If there’s not, red rock Traditions may be viable. But, if competition is high, you would be fighting an uphill battle.
On the plus side, red rock Traditions is fairly new and there aren’t many distributors out there. That could give you a competitive advantage.
Is It Viable?
With so little information on the underlying compensation plan, it’s hard to say whether red rock Traditions is better or worse than other MLMs. But, perhaps that doesn’t matter.
At the end of the day, MLMs all follow the same general model. Some are more powerful than others but there’s always a balance between recruitment and sales. The process is also a long-term investment.
To make money, you need to be regularly promoting the products. If you’re looking for decent income, you’ll need to focus on recruitment and team building as well. Those processes take time and consistency.
One final consideration, be aware of the novelty. Companies like red rock Traditions seem like fun initially and your customers are likely to agree. But, that perspective decreases over time. This can make sales harder and can mean the company is less enjoyable. So, when you’re thinking about red rock Traditions, consider whether you’d still be interested in the idea after a year or two.
red rock Traditions is a fairly new MLM but it simply isn’t exciting. For people who love the products and have the right audience, there is a chance to earn money. Still, don’t expect anything amazing.
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