Product Name: Build My List
Product Owner: Jimmy Kim + Tim Donovan
Upsells: $98, $97
What Is It?
Build an email list with Sendlane, and send traffic to your opt in form using solo ads.
Although the quality of the Build My List's videos is pretty good, Jimmy Kim’s offers no new insight in the world of list building and selling “make money online” products.
Before You Buy
Signing up for Build My List was relatively simple, and there were only two upsells to get through before reaching the final product ($97 and $98). Don’t buy them though – you can access them for free in the members area. I guess they weren’t valuable enough to actually code the members area correctly.
Inside, the main course is a series of videos recorded by Jimmy Kim himself (introductions) and tutorials by another unnamed guy, perhaps the co-owner Tim Donovan. The quality is pretty good. Here’s a basic breakdown of what’s inside.
- Step #1: 10 videos, 3-10 minutes each
- content: list building basics
- Step #2: 7 videos, 5-31 minutes each
- content: all about Sendlane
- Step #3: 4 videos, 1-3 minutes each
- content: finding products on JVZoo and Clickbank
- Step #4: 4 videos 5-15 minutes each
- content: setting up landing page templates for BML, MOBE,
- Step #5: 6 videos 2-10 minutes each
- content: traffic videos (reddit, Clickonomy, solo ads, buying clicks, paid traffic sources)
As you can see, over 50% of this product is the same old stuff we’ve seen before.
- Step 1: How to build a list and why
- Step 2: Sign up for Autoresponder
- Step 3: Pick a “make money online” product to send to your list
In fact, the only unique thing about Build My List is some of the traffic sources that they name. Unfortunately, they are all paid sources, and all solo ads. Based on the training, they suggest you spend hundreds of dollars per month on gathering subscribers, so if you don’t have the money to pay for traffic, you won’t find this product very useful.
What I Liked
Jimmy Is Kind of Cool
This is the first product I’ve reviewed from Kim, or at least the first one where I’ve seen him on camera. I wasn’t expecting much because I know he’s a “guru” that works with Anik Singal (I’m not a fan), but I found Kim to be pretty likable and knowledgable.
I actually wish he had done the training videos himself!
Emphasis on Support
I didn’t take the time to test to the support system, but I will give this product the benefit of the doubt here. In the very first video, we are told WHERE the support button is, and that getting support when you have questions is important to being successful.
I totally agree! I wonder how much internet marketing knowledge the support team has, and if they will be able to help you optimize your campaigns. Usually ticket support is only for technical issues, but anyway, at least there is some kind of support button there.
I don’t really like solo ads because I think most people abuse them, and it contributes to a lot of the email spam I get. How many freakin’ “make a million bucks” emails can you send out. Ugh. So annoying.
However, one service that is recommended within Build My List is called Clickonomy. Although I do not recommend you invest a bunch of money into solo ads, this service has a pretty cool setup with the way sellers can be rated, and it’s kind of a “social network” for solo ads.
I believe people should be held accountable for the quality of their lists and clicks!
Sendlane (the good)
Although I don’t recommend Sendlane as an autoresponder (see below), there is one good thing about it – it includes squeeze pages that you can use without needing a website or hosting package to run. You also get 90 days free when you sign up through BML.
What I Didn’t Like
Thought the quality of the videos were good, it’s obvious that Kim hasn’t put a whole lot of thought into Build My List. There are premium sections which are unlocked, there’s content from back in May that’s still accessible, and the it’s seriously lacking some resources in the FAQ.
I mean, if this thing was launched six months ago, wouldn’t you think that the “frequently asked questions” section would be filled with interesting an helpful queries? There’s a few, but not many!
I also noticed that Kim is the CEO of Sendlane (the recommended autoresponder), which is fine, but the training video section for Sendlane seems to be part of Sendlane’s normal setup tutorials. That’s like 20% of this product that I could get for free!
#2 Traffic Source Is Dead
They named the #2 “secret” traffic source of their product as Reddit ads. However, as a big disclaimer above the video, they say that Reddit no longer works for the “make money” niche.
Ummm, you just spend a whole section talking about promoting MOBE, Clickbank, and JVZoo products. Didn't you highly recommend that we promote BML for 100% commissions? What did you think we were going to promote?!
So we’re pretty much stuck with solo ads. This is because Build My List teaches you to build a soul-less squeeze page promoting junky internet marketing products.
The Cost To Build A List
The advantage of using paid traffic is that you can build your list fast. The disadvantage is that it costs a lot of money. You could end up spending hundreds or thousands of dollars building this list…are you confident that your emails can convert?
In the training videos, the presenter makes it seem easy, but it’s not! He just says makes it seem like if you spend $500 that you will make $400 in the worst case scenario. What happens if you spend that money and make $0 in return?
This is why I tell newbies to start with organic, free traffic. It takes longer, but at least you can do it on a tight budget.
Sendlane (the bad)
Sendlane is a new autoresponder, and owned by an internet marketing guru. I personally would not build my list on a service like this because I don’t know where it’s going to be in 10 years.
Kim is right – building a list is building an internet marketing asset. I’d rather build it on a trusted and proven service like Aweber, Madmimi, Mailchimp, or Getresponse.
Apparently the money back guarantee offered by Kim and JVZoo isn't actually followed either. Here's a complaint I found
It's a typical guru bureaucratic situation where everyone you contact says they can't do anything about it. If they don't offer refunds, just say, “we don't offer refunds”. It's that simple. Instead, they beat around the bush and hope you forget about it. So if you plan to buy, then refund if you don't like it, that plan is not going to work!
I’ve you’ve never heard of building a list, and have a bunch of money to buy traffic, then this product could be for you. If you are sick of promote “get rich products” and buying solo ads, then you can skip this.
For newbies on a budget, I recommend you start with free traffic in Google. Heck, I’ll shock you and say that I don’t recommend newbies build lists (unless you have the money).
When I got started, I had no list, and got all free traffic and was able to build my income up enough so that I could quit my job. Now that I have time, experience, and money, I do have a few lists. But it took me YEARS to get to this point.
I know that a lot of old school marketers will say I’m an idiot for not building my list earlier, I think it’s a great way for newbies to start on a budget and learn things building a funnel and writing persuasive content the cheap way.
I also think that the MMO industry tough for newbies to jump into, and would rather see people pick something they are passionate about.
You can learn how I got started in online marketing and where I picked up all these “crazy” ideas here in this community. It’s a membership community that teaches online business and it’s been around for 10 years. I’m still a member, and have been for five years now!
Create a free account, check out what they teach, and see if it’s something you want to pursue.