Product Name: Brand Authority
Product Owner: Marian Krajcovic
Advertised Price: $7
What is it?
Brand Authority is an information product made up of a couple PDF guides. The product was created to help new marketers learn about branding the businesses and themselves.
What Brand Authority provides is some basic information on a topic that isn’t really necessary for marketers who are just starting out in their business. It’s not bad information or anything like that, it’s just something the beginners don’t need to put a lot of effort into at the start. The information in this product that is relevant to newbies isn’t good.
Before You Buy
There weren’t any upsells when I bought this product. No advanced upgrades or anything like that. It’s too bad though because I would like to see a product on this topic that dove into the specific steps a new marketer could follow to build a powerful, well-known brand.
Over the years here at my blog, I like to think I’ve created a decent brand for myself. The specific steps I took to do that are outlined in my “Niche Marketing” section at the top right corner of this page. But it was all done organically, without much thought to it in the beginning other than telling my personal story.
If you start with Lesson One and follow through to the end, I think you will have a pretty good understanding of most of the specific steps you need to take to build your own brand.
That first lesson discusses how to choose your own domain name and that’s probably the most important step of all. It’s definitely the first step, if nothing else.
What I Liked
Understand the Basics of Branding
The one thing I really liked about Brand Authority is that most of the concepts it teaches are important. The power of branding, especially personal branding, has probably never been as crucial as it is today. If you’re ready for that step, then this product will help you understand some of the basic principles.
When I say “branding” I’m talking about more than just a logo or a set of colors. There is much deeper meaning to branding and it takes a lot of work to create it, and to find it. That’s where I think Marian did her best; she shows the reader that a brand is more than a few visual elements. She also give you some practical advice on how to create that kind of brand.
I guess on this level, some people might benefit from this product. I certainly don't mean to say that this was a scam, but Brand Authority is just something I wouldn't recommend to my readers. Hey, I did give it 30 points, right?
What I Didn't Like
Personally, I feel like Brand Authority will not be teaching anyone to be an authority in any industry.
Some Terrible Advice
In some parts of this guide Marian gives some pretty terrible advice. One example is her suggestion that “you have to be everywhere”, meaning, every social media platform and popular website, etc.
In reality though, that is the worst possible thing you could do, especially as a beginner. If, at some point, you grow your business to the point where you can hire people to help you manage things like that, that’s fine. As a newbie though, following that advice could be mean an almost instant-death for your business.
I have tried to “be everywhere” before, and it usually leads to a lot of stress, and low quality social media posting.
This is an example of seemingly obvious advice — advice that works in theory — but just doesn't work in reality. No one person can manage the social profiles for every-single platform out there.
*I know this “how many social networks?” question is a popular one, so I don’t want to send you away from this criticism with nothing. The best thing you can do is find between one and three of the social networks that work best for you and stick to those until you can branch out.*
Lacking Specifics Needed To Take Action
Learning about what it takes to create a brand is great, but it’s specific advice that you need to get you through it. That’s where Brand Authority is severely lacking, and Marian admits it. Take for example your logo; when you’re ready to create one you need the step-by-step information.
I don’t expect Marian’s product, or any product, to provide specific information on each and every step of building your online business, but a little goes a long way. Marian didn’t even try. This lack of “step by step” info means you'll probably just skim the guide like a non-fiction book, and not take much action as a result.
Mostly Irrelevant For Beginners (in my opinion)
A lot of what Marian discusses in her guide is going to be irrelevant for beginners. Things like logo creation, website design, picking fonts and colors is nothing more than a distraction for someone who is trying to get a new website off the ground.
These types of things cost you time at the very-least — and in all honesty, they should cost you money when done properly. So there’s really no reason a newbie marketer should be concerned with these things at the beginning. If you are a true beginner and just want to get rolling with traffic/sales generating business, any old WordPress site will do. In all honesty, worrying about branding right now will probably frustrate you.
Do you need to worry about a logo and that other stuff? Sure, that stuff is important but it all comes in time. Pick a website template that suits you, create a free logo and worry about improving all of it later on…you know, when you’re making money.
For $7, I guess if you are looking for branding info then you can check it out. If you are looking for the secrets to online business or making money online, this isn't the product for you.