Product Name: Borrowed Authority Method
Product Owner: Derek Pierce
Advertised Price: $19.95
What is it?
The Borrowed Authority method is a video course separated into four modules that was created to teach you how to get multiple websites on the first page of Google’s search results.
There are a lot of serious problems with this product. Anyone who follows the advice given inside it is sure to find trouble. It’s chock full of bad advice that seems to be several years old. And with the sheer amount of effort put into it, there’s just no way you could build a sustainable business online. You should definitely avoid this product.
Before You Buy
There were only two upsells (additional offers) with this product. That's not a lot, considering most products have at least two upsells. But the problem I have with it, is that the upsells cost more than double what the original product costs.
The first upsell is a software called Rank Gold and it comes with a price tag that’s more than the original product. Rank Gold will cost you an additional $99 each month. It’s supposed to help you by creating automated content for your blog.
I can’t preach against this enough. Automated content will only damage your reputation and ruin your website. Please avoid this upsell.
The next offer is a little cheaper than the first upsell, but still more expensive than the core product, Borrowed Authority Method. This one will cost you another $49.
This one is a training product that promises to provide you with the “exact formula in-the-know-marketers use to improve their website’s search rankings.
Pfft. If I had a dime for every time I heard that I’d probably be a rich man. Trust me, there is no formula. Both of these upsells are pure marketing garbage. It's a tactic to get you to buy something cheap, then deliver an ‘irresistible offer' in the back end which costs more money. Unfortunately, I feel this irresistibility in this case is falsified.
What I Liked
There’s not a lot to like about this product. There are a couple things, but they don’t relate to the actual information inside the product.
The members area — which you’re taken to after your purchase — is very simple and clean. It’s easy to navigate, which makes everything come together much easier for the person taking the course.
In the images above you can clearly see how things are laid out. With a quick glance you know exactly where to start, and what to do next.
All too often I see products with terribly designed members area’s and it really makes things difficult. That is not the case for The Borrowed Authority Method.
What I Didn't Like
There were a lot of serious problems with this product.
The information given inside this course will be very problematic for anyone who chooses to follow it. The course is relatively new, but the advice seems like it’s from five years ago. That’s a problem online because things change very quickly, which you’ll learn below.
This course relies heavily on Google, which has had at least three major updates in the last two tears that totally changed the way things work online.
Let me explain.
A few years ago, it was very easy to trick Google into thinking your website was popular.
If you could do that (trick Google), you could get your website on the first page of the search results, which is prime real estate because websites on the first page get almost all the traffic, and therefore, almost all the sales.
Back then, links were a major part of what Google used to “rank” a website’s popularity. Naturally, most marketers began creating links to their own websites from anywhere they could.
Eventually Google figured this out and made a major update to their algorithm, which pretty much eliminated all those websites.
One of the tactics marketers used back then was called “link-wheels”.
Link-wheels are simple, and I used to do them all the time with good results. They work by creating accounts and profiles on web2.0 properties — basically any site that encourages social activity, but also allows you to place links in your profile or posts (Facebook, Twitter, Reddit, etc).
Those links, of course, are used to point back to your main website (the one you make money from).
This is the exact tactic Derek talks about in his course. That’s what “borrowed authority” means…basically he’s saying you can borrow the authority of sites like Twitter and Facebook by linking your public profiles back to your own website.
This just isn’t true. It doesn’t work that way anymore, and it hasn’t for quite some time. This advice is so outdated that it makes me question Derek’s motives in creating this course.
Link-wheels have been considered useless for at least three years, if not more.
One tactic that is relatively new — but equally as bad — is private blog networks, which is what I thought Derek would be teaching when I originally bought this product.
In his first video, Derek begins talking about setting up a bunch of websites for the purpose of gaining links. I assumed he was going into spiel about private blog networks, instead he starts in on something that has been considered useless for years.
Part of following Derek’s advice means multiplying what he’s showing you by recreating it several times for multiple websites. That means creating several hundred email addresses, social media profiles and websites.
This is an incredible amount of work to do, not to mention an absolutely mess to try to keep organized.
In one video Derek shows us how he uses spreadsheets to keep up with all his email addresses and social profiles.
While I watched this video — and realized how much work he was doing — I thought, “Why not put all that effort into one website and create a real business online?”.
All the things I watched him do, and all the time he spent trying to trick Google just made no sense to me.
Support is a big issue for this product. Actually, support is one of the most important factors in any new marketers success online. No matter what you choose to do, if you’re new online you’re going to need some help.
Not only does this product require you to go through all of its contents on your own, with zero help, but there’s no visible support link or email address inside the members area.
EDIT: I received a very upset email from product creator Derek. He says that there's a support link on the home page and in the header and footer of all pages. It's unclear if this support link is for tech support or if you can contact support for website reviews and other aspects of the online money-making tactics he teaches. I don't remember it being so obvious, but I could be wrong.