Feel free to comment below with any questions you have. Let’s start a discussion! Remember that if you are confused about something there are probably 3 more people with the same question who are too shy to ask.
Writing for the reader is key for valuable, compelling content. But I have had success ranking for multiple keyword phrases on Google page one for the same post going the extra mile. (Keep in mind these are longer posts.)
I focus on writing for both Google and the readers. I use Jaaxy.com to find a a fairly low competitive two-word keyword phrase. (Less words make it easier to a natural sounding post then more words.) Then I make a short list of low competition three-word keyword or 4-word key phrases that include my original two word phrase.
This is just an EXAMPLE. I’m pretty sure these phrases are highly competitive. Let’s just pretend they were low competitive phrases for example sake.
Two word phrase: apple pie Three word phrase: homemade apple pie, apple pie crust, apple pie filling Four word phrase: homemade apple pie recipe, lattice apple pie recipe, cinnamon apple pie filling
The three and four word phrases fit naturally around the two word phrase, at the beginning or end.
Sounds like a lot of work, right?
It’s not that bad.
Let’s say I name the post, “10 Homemade Apple Pie Recipe Secrets Even Your Mom Never Knew”. Again an example, it’s too long to fit the entire title in a search query.
I write a naturally flowing, razor focused post that sticks to deliver on the title’s promise with the two word phrase “apple pie” then go back and add the other words from the longer phrases. I read the post a few times to make sure it sounds compelling and natural.
I use this approach for my longer posts.
The result. I currently have a post that ranks in Google page one for at least 5 different low competitive phrases (nothing about apple pie!) according to the query searches on Google Analytics AND a slew of others on pages 2 and 3.
What Nate says in the video happens to me too- I rank for shorter posts where I didn’t make a real big effort to focus on the keywords. Instead just wrote a naturally sounding post.
Play to your strengths. If you don’t get overwhelmed with longer posts you could cast a bigger net.
Very informative! We do NOT need to use the keywords to the letter, that’s a relief as it sometimes is quite difficult to write for people instead of the search engines!
Rick
Writing for the reader is key for valuable, compelling content. But I have had success ranking for multiple keyword phrases on Google page one for the same post going the extra mile. (Keep in mind these are longer posts.)
I focus on writing for both Google and the readers. I use Jaaxy.com to find a a fairly low competitive two-word keyword phrase. (Less words make it easier to a natural sounding post then more words.) Then I make a short list of low competition three-word keyword or 4-word key phrases that include my original two word phrase.
This is just an EXAMPLE. I’m pretty sure these phrases are highly competitive. Let’s just pretend they were low competitive phrases for example sake.
Two word phrase: apple pie
Three word phrase: homemade apple pie, apple pie crust, apple pie filling
Four word phrase: homemade apple pie recipe, lattice apple pie recipe, cinnamon apple pie filling
The three and four word phrases fit naturally around the two word phrase, at the beginning or end.
Sounds like a lot of work, right?
It’s not that bad.
Let’s say I name the post, “10 Homemade Apple Pie Recipe Secrets Even Your Mom Never Knew”. Again an example, it’s too long to fit the entire title in a search query.
I write a naturally flowing, razor focused post that sticks to deliver on the title’s promise with the two word phrase “apple pie” then go back and add the other words from the longer phrases. I read the post a few times to make sure it sounds compelling and natural.
I use this approach for my longer posts.
The result. I currently have a post that ranks in Google page one for at least 5 different low competitive phrases (nothing about apple pie!) according to the query searches on Google Analytics AND a slew of others on pages 2 and 3.
What Nate says in the video happens to me too- I rank for shorter posts where I didn’t make a real big effort to focus on the keywords. Instead just wrote a naturally sounding post.
Play to your strengths. If you don’t get overwhelmed with longer posts you could cast a bigger net.
Rolf Kare Bratli
Very informative! We do NOT need to use the keywords to the letter, that’s a relief as it sometimes is quite difficult to write for people instead of the search engines!
Thanks agaun!
rolfkb
Jim
Thanks for the video Nathaniell. It appears I’m on track – for the most part. Cheers…..Jim
Janelle
Thanks for the Bonus Nat…always interesting and informative
Bonus thanks …
Nathaniell
No problem Janelle 🙂
georgianne fastaia
N:
Thanks for your clear down to earth explanation. georgianne
Nathaniell
No problem! Happy to help, and enjoy Jaaxy!