Turning Traffic Into Sales
Beginner Niche Marketer's Guide Vol. 9
If you have learned about online marketing anywhere before, you have probably heard “the money is in the list”. This is kind of misleading in my opinion, and selling products via email is not all its cracked up to be in my opinion. Yes, it is a strategy of making money online, but it’s not how I make most of my money, and we’ll be focusing on the non-email stuff for now.
Not only will this strategy save you $19-$50/month on an autoresponder, but it’ll help you focus on your writing skills, and creating content that converts to sales.
Basic Sales Funnel #1: Product Review
This is the most basic way to earn money online. Depending on the niche and product you’ve chosen to review, ranking could be very easy, or very difficult.
This is why we do keyword research!
Finding a product to review with low competition in the search means that you can probably make it to page 1 with little effort. We don’t need to be page 1 position 1 just yet! Usually, if you write a good in-depth review and make it to page 1, you can creep you way to spot 1 in time without backlinking.
- Find a product you like
- Look for competitors in search
- Write a 500-1000 word review
- Share on social media
- Move on to next review
You may think this is oversimplified, but it works. There is no guarantee of rank, and it will certainly take time to gain authority.
SEO people will say “But it’s too random. I don’t want to wait for rankings. I only want to write stuff that will guarantee sales”.
My view is this: I could spend 1 hour trying to artificially boost rank to 1 review, or I could spend 1 hour writing another review and now have 2 reviews that can rank naturally. Some will rank, some won’t. No one can guarantee they dominate search for every post they make, so why not spend time writing as many reviews as possible and increase your chance of ranking?
We aren’t losing money by writing reviews, and doing MORE of them can only increase our chance of ranking, not hurt it.
I wrote a review called “TeKu Glass Review” and am currently ranked on Page 1 Spot #2 after about 3 months, with no backlinking. It’s very low searches, and almost no competition.
Do 100 of these over the next year and you now have 100 page 1 rankings. Do you think Google will look favorably on a site with 100 page 1 rankings, regardless of the traffic they get? Of course. This will not only increase you chances of sales, but also of ranking for other terms on your site.
Basic Sales Funnel #2: Problem – Solution – Product Review
Now that we have some good product reviews on our site, we need to drive traffic to them. I will admit that 1-2 visits a day to your 1000 word review seems like the odds are not so good that you will make a sale. Let’s increase those odds!
Brainstorm 10 problems people may have related to a review you do. Not all problems have to be a direct relationship to your review, as long as you can find an opportunity to link back to your review.
The example above won’t really work for this (not all do), so let’s think of a new one.
Let’s say I write a review called “Yeast Wrangling Tool Kit Review”. Now I need to think of 10 problems related to people that want to harvest and grow their own yeast for brewing. You can find these topics with the methods listed in previous BNMG posts.
- How To Harvest Yeast In Your Backyard
- Can I Brew With Yeast From My Fruit Trees?
- Is My Beer Infected With Wild Yeast?
- … etc
Again, these are low competition keywords, and I will write 500-1000 words on each topic. Within each of those posts, I will look for an opportunity to link back to my yeast wrangling kit review.
Now, instead of 1-2 visits a day to my review, I have 10-20 visits a day going to my review (assuming a minute trickle of traffic for each blog post). Do that x100, and now you have 100-200 visits a day going directly to your monetized blog posts.
I never said building a business was fast or easy! But success snowballs, so your painstaking work in the beginning will pay off later.
Basic Sales Funnel #3: Top Ranked Post
Both above examples are assuming you are promoting several products. However, I have found a lot of success with having just ONE or just a few main products I promote. This can be a really simple way to set up your funnel: Basically, all routes lead to your main review.
This could be a review of your top ranked product, or a “Top 3 post” where you review your top 3 picks in a range of products.
My beer site is not set up this way, so it’s a bad example. Let’s say you made a website about antivirus software. You could have a top ranked type of antivirus that you do an in depth review of, or a top 3 (or top 10, whatever) post where you rank and rate all of you favorite softwares.
I like to have a top 3 post, and have the top 3 post link link to both the vendor (via affiliate link), as well as to full reviews of each. This way impatient people can buy from you top 3, and those that want more detail can continue to read, but also have an opportunity to buy through your link.
Write on whatever topics come to mind or you find in your keyword research. They should ALL be at least mildly related, and that should afford you an opportunity to link back to your main review or top ranked post.
From then on, your job is pretty simple: Keep producing content, and keep linking back. Every new post is more potential traffic to your ‘money page’.
Thanks for reading another post in my Beginner Niche Marketer’s Guide. If you have any questions, let me know in the comments. In Vol. 10 we are going to do a recap to make sure you are on track.
Other Posts In This Series
- Vol. 1: How to Choose a Good Domain Name
- Vol. 2: Best Hosting For Newbies
- Vol. 3: How to Build a Website for Cheap
- Vol. 4: Choosing a Profitable Niche
- Vol. 5: Get Free, Targeted Traffic
- Vol. 6: Finding Profitable Products
- Vol. 7: What To Write About Next
- Vol. 8: Keyword Research & Rank