There are many ways in which a proper website can transform your restaurant's performance. The first place people go to in order to search for a new place to eat (or do pretty much anything else, for that matter) is the internet. If your website is better than anything else they look at, there is a great chance that they will give you a try. For older folks, this may not be the case, but for my generation, any indication of being internet savvy is a reason to check out a place.
Plus, people can preview dishes, look at the drink menu, and get excited about what makes your restaurant special. At the very least, they can feel like they are walking into a familiar place, rather than flying blind on their first trip. For repeat customers, a website can serve as a way to also highlight new dishes, changes, or upcoming events.
Also, online orders are crucial. People find them more convenient, efficient, especially they don't have to speak to anyone on the phone. No more waiting on hold for 5 minutes and spelling out your name letter by letter. Facilitating online delivery and pickup orders as well as reservations is essential today. These are 10 plugins and themes that will give you all the tools to manage your restaurant's website.
This plugin is used by over 120,000 websites. It was specifically designed for restaurants and cafes. Almost any sort of restaurant can use this plugin since the design templates vary widely. There are six templates, and the plugin allows the sharing and embedding of content from YouTube, Vimeo, Soundcloud, and even self-hosted videos and audio clips. You also get three different layouts for the menus and another four for the contact forms.
Besides the plugin's premade templates, you can use its WordPress-integrated content builder in order to create your own designs which you'll get to preview in real-time. You will also have access to several styling tools including more than 500 Google Fonts. Grand Restaurant is integrated with Google Maps, allowing you to alter the maps' designs in order to fit your overall theme. It also comes with Revolution Slider, a slider plugin that is usually worth $19 on its own.
Customers can make reservations through your website, using either contact forms or email. You get to decide which options will be available for them. The plugin is also integrated with WooCommerce, which you can use for your delivery service. Payments can be made online via WooCommerce's payment gateways (ex: PayPal, Stripe, Visa, American Express, MasterCard) or offline.
RestaurantPress too sets itself apart from the rest most particularly in its design features. The plugin comes with a design template library with multiple layout options. You can choose between single-column, double-column, and grid layouts. Besides the themes, RestaurantPress supports galleries. You can use these to create a visually-appealing menu and showcase your restaurant's attractions.
For menus, the plugin enables you to merge multiple menus together. Say you have the main daily menu, a holiday special menu, and an evening menu to be presented with the cocktails. RestaurantPress lets you organize them together in one compartmentalized menu that your customers will find quite easy to navigate through. It also lets you display your different prices for each item very clearly.
If you have a delivery service, you will definitely make use of the plugin's WooCommerce integration. By activating that, you can have an online store on your website to sell your menu items through. Embedding your menu anywhere is done using a shortcode, and all of the plugin's content is automatically responsive to all major devices as well as optimized for search engines.
- Price: $25
Foodpress is the right tool to use if there is a lot of content to be displayed in the menu. The plugin lets you create nice, organized categorized menus divided into category boxes. Each of these boxes can carry a background image to appear when hovered. Inside the menu, you get to describe each item, but you can also create menu cards to showcase each item with extra in-depth details and an image gallery. Restaurants use that feature to show the nutritional facts, ingredients, and special attribute for each item.
There is a large custom font library that comes with the plugin that you can use in decorating your menu. For the sake of making navigation easier for your customers, the plugin lets you tag multiple menus by their restaurant ID. That way, if your restaurant is open in more than one location, the customer can see the menu of a specific branch by typing in its ID.
The plugin also lets you create reservation forms that fit into your website's theme. You can include as many fields as you want in these forms. After customers make reservations, you can then manage your reservation queue through the plugin's admin dashboard.
- Price: $199
This plugin was specially designed for delivery services. It operates using WooCommerce but has extra features adapted to restaurants' needs. You can use WooFood in creating your website's theme. Its themes are quite flexible and customizable. All of its designs are responsive to any type of device, and you can access all of its features from your regular WordPress dashboard.
Using WooFood, you can even build a delivery application for your restaurant. You only need to have two lines of code changed and it will be ready for launching on both iOS and Android. The plugin enables you to provide many options to your customers. You can clarify the maximum delivery distances, set your working hours, add extra prices, and let your customers choose between delivery and pickup. If you activate the MultiStore option, customers would place the order and it would be sent to the nearest location. After that, there is a feature that you can activate in order to have orders automatically printed at the restaurant.
Although it's not all that famous, FlyCoffee Shop actually has a collection of features that can benefit any restaurant of any type. The whole plugin is bootstrap-based, and you would be amazed at how polished it can make your website look. It comes with multiple customizable templates with flexible layout options including bootstrap grid system. You can also use it to customize widgets, sidebars, and posts. The plugin comes with designs customized for pizza shops, restaurants, bistros, and cafes. Besides the templates, FlyCoffee Shop comes with a smooth drag-and-drop builder that you can use to create your own designs.
The plugin also facilitates the creation of news and special offer pages. That way you can have your customers constantly updated about what you are offering. Photo galleries can be created an embedded anywhere, separately or with other content. Because it is integrated with WooCommerce, you can also use it to create delivery and reservation pages.
WooCommerce is not this plugin's only integration. It is also integrated with Sucuri, a security plugin, as well as WPML, which means that all of the content can be translated into any language. The last integration to mention here is Pingdom, which is a real user monitoring plugin. Using Pingdom, you can collect data from your website's visitors, and so this plugin, besides helping you manage your restaurant, can be an amazing insight-gathering tool.
- Price: Free
This plugin was made for pizza delivery services, but it can work with pretty much any type of restaurant since all of the essential features are there. It is fully compatible with WordPress and is adaptable to all of its themes. What WPPizza lets you do is showcase your menu online, and you can do so with multiple prices, menus, and offers. You also get to set the categories under which your menu items will fall. The frontend can be made multilingual since WPPizza is compatible with WPML.
For online orders, the plugin is designed to provide a shopping cart and keep track of your orders. You can choose from 20 different payment gateways to let your customers pay through. These include PayPal, Stripe, Authorize.net, Sofort, and many other payment services from various countries. That being said, you can have payments made to you in several currencies.
Besides these features, there are a number of premium extensions (vary in prices) that you can buy and add to your website. There is one that lets you list the ingredients for each item on the menu. You can also add pickup prices, enable preorders, and display a timed menu. One of the extensions allows you to offer your customers coupons and discounts, and you can set up the delivery orders to be sent to your restaurant's branch that is nearest to the customer's zip code.
This plugin is not concerned with anything but reservations. It is not for delivery or pickup orders. Using Restaurant Reservations, you can manage your entire reservation list for all of your restaurant's locations from inside your admin panel. Whenever a customer makes reservations you are notified and then you can either approve or decline the request. Based on your opening hours and days off, the plugin can automatically block reservations for invalid timings. You can also manually add reservations to the panel in order to avoid overlapping reservations. On top of that, the plugin lets you ban customers if they haven't been showing up for previous reservations or have caused any other sort of inconvenience.
As you can see, the plugin itself is offered for free, but there are several premium add-ons that can increase the benefits of using it. For example, there is an add-on called MailChimp for Restaurant Reservations that lets you add emails from restaurant reservations to your MailChimp list and another that provides you with email templates to use in notifying your customers about the status of their reservations. Another add-on enables you to export reservations to PDF and CSV files.
This theme gives restaurants the capability to offer an appealing display of their menu items. The installation requires no effort on your part whatsoever. After installing the theme, you can play around with its designs. You don't have to stick with its templates, though. The plugin comes with Visual Composer, which you can use in customizing the theme however you want it. You also get to create galleries for your menu items that can be displayed in full-screen mode. Adding items to a gallery or to the menu itself is extremely easy, and each item can be displayed with a feature image, the description, and any other details you want to give your customers.
Although the plugin does not support delivery services or online purchases in general, it lets you create contact forms for customers to reach out to you. You can list all of your details on the website, including pinning your location so that they can find you easier. The theme is also designed to support a blog for your restaurant. Putting out interesting content is currently the best way to engage your customers with your brand, and having the blog all set up by the plugin, you can only concern yourself with creating the content.
Here's another WooCommerce-based restaurant plugin. WooRestaurant comes with templates for each type of page. For instance, there are templates for the home page, another for the menu, and so on. The templates also differ based on what your website is for exactly. It supports both restaurants and food courts. You can integrate your brand into the themes, list your menu items, and set up your online store using WooCommerce.
The plugin's search engine is Ajax-based, and besides the speed, it provides your customers with filters in order to make the ordering easier. As is normally the case with WooCommerce, the plugin lets you include multiple prices for each menu item, provide offers, and include extra items in the menu to be added with the main courses. It also enables you to showcase images of your menu items unlimitedly. The best part is that your frontend will be accessible from any device, and customers will never find a hard time placing an order through it.
If you're comfortable with the WordPress dashboard, you should give this plugin a try. All of its features are accessible from the WP admin panel, and you will find the interface very convenient. MotoPress provides you with multiple layout options, from single to six-column layouts. On top of that, it helps you in creating widgets and sidebars where you can display offers or certain sections of your menu to make them more reachable by your customers. That's all done using shortcodes.
Inside the menu, you can create categories for your items and you can add tags to each item which will make them easy to search for. There is a collection of icons that come with the plugin that you can use in marking these categories. Each menu item can also be displayed with a featured image, ingredients, and nutritional facts. The plugin will give you ideas on how to sort your menu. Delivery and pickup orders can be enabled as well. You can let users place their orders right through the menu interface or using a shopping cart, and payments can be made in whichever currency you choose.
What About Traffic & Conversions?
Plugins are great when they solve specific problems in an elegant way. They can make your website work better, engage your audience, and build your brand.
A plugin won't autogenerate traffic or guarantee conversions though. It won't magically turn your website into a thriving, cash-generating online business
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