Product Name: Authority Snap
Product Owner: Wyatt Jozwowski
Upsells: $37, $17
What is it?
A SEO approach that claims you can rank pages quickly by taking advantage of the authority of sites like Facebook, WordPress and YouTube.
The entire approach for this product is flawed and it isn’t nearly as good for ranking as Jozwowski claims. It also entirely relies on a perceived loophole in Google, one which might be closed at any time. Not only is the approach bad, but the training provided is simply one short PDF with minimal useful information.
If you are wondering what the secret is, it's basically backlinking to free exact-keyword-match subdomain websites like WordPress.com and Blogger. Oooooh. I'm so shocked (sarcasm)
Before You Buy
After paying the $27 for this product, you still have to go through a number of upsells to actually get to what you paid for. The first upsell ($37) is for a course that is supposed to help you ‘authority jack’ quickly – despite the fact that the original purchase was supposed to do that. The course is also supposed to teach you to make money from your ranking, but I highly doubt it actually will.
The second upsell ($17) is to join a SEO community. Communities are great places to learn and grow in your skills, but you have to find a good one. If you’re joining a SEO community because of an upsell, then chances are it isn’t a particularly good one.
What I Liked
It seemed like the author took more time with the sales pitch than with the actual PDF that you pay for. The sales video was very high quality! LOL
But seriously, using free subdomains can be a great way for people to actually get started online for cheap/
What I Didn’t Like
Knowing about the person behind a product is always a good indication about whether the product is good or not. The guy behind Authority Snap (Wyatt Jozwowski) was also responsible for the site Cloud PBN, which has received a lot of negative reviews (most importantly, my own)
Honestly, I wouldn’t trust anyone who makes this type of statement:
No one really wants it to take time to rank websites. If you could rank websites soon after you made them, then that would be wonderful, and it would certainly make it easier to earn money online – but it doesn’t work like that. But the rank fast and make money fast crowd will always be searching for a way to take shortcuts.
Ranking is always going to take time, because that’s the way that search engines and their algorithms are designed. If you try to find a way around this, you are only ever going to find short-term solutions and most of the time they won’t be any good.
Not only is the author’s mindset lazy, but it’s unrealistic. If you make money through shortcuts and manipulating the system you are using then you’re only going to be making money for a short time (and you may never make money).
Loopholes in SEO are never ever a good idea. They do exist from time-to-time, but they aren’t something that Google ever creates on purpose. They also never last. This is just sensationalist marketing that no legitimate website owner gets excited about.
Sooner or later (normally sooner), Google will make a change that renders the loophole completely useless. Most of the time, this change will penalize any site that uses the loophole. So, you might possibly see some short-term success with a loophole, but ultimately you will find that you lose everything you worked towards.
For me, whenever Google ‘cleans house' with an update, I benefit, because I don't use loopholes.
The basic concept here is using the authority of other sites to gain traffic. Yes, authority sites do have an advantage in Google and Google seems to be promoting this more and more.
However, Google’s approach is all about providing information to users, it’s unlikely that sites like Facebook are going to continue to rank all that well when they don’t actually provide much in the way of content.
In the sales pitch for Authority Snap, most of the ‘proof’ for the approach is focused on getting top rankings for specific keywords. He claims that these are high traffic keywords, but there’s actually no indication of this.
This is one example that he gives:
First of all, a high number of results isn’t actually an indication that a lot of people search for the term. Google’s search results include many that don’t use the exact keyword and some that aren’t even related to the topic.
Second, that number of results (around 4.4 million) isn’t really accurate. In this case, if you go all the way to the end of the search results, you’ll find that Google only displays 229 results.
So, these keywords aren’t actually as good as the author implies. Additionally, most of them are pretty bad keywords for making money. If anyone was searching for the keyword ‘Watch Pride Online’ it would probably be because they are looking for a way to see the movie for free. That’s a pretty tough crowd to try and sell something to. If you're starting a website and not just ranking keywords, this kind of keyword research is important.
These examples were obviously cherry-picked. Here is another example that Authority Snap gives:
Yes, this site does still rank first, but that’s not something to be particularly proud of. The site itself is complete and total trash, and all it has is a couple of pages with content like this:
The only reason that this site even ranks for the term is because no other site even uses that exact keyword:
In fact, that keyword is pretty much meaningless and I guarantee you that no one actually goes out looking for a site on the topic. If that is what Authority Snap is teaching – then it is complete junk and isn’t worth the effort at all.
Finally, by nature, any proof of ranking is temporary. Google changes its algorithms often and new sites are produced on a daily basis. No amount of SEO in the world is going to guarantee you rankings.
There is nothing redeeming about the members’ area for this product at all, and it doesn’t even look good.
In this area users are given an eBook that is supposed to be a guide to the whole process. This is a 29-page PDF that offers very basic information about how to ‘jack’ different types of sites. Most of the information is very obvious and I could have easily figured out at least half of it from the original landing page.
Some of it is also plain risky, as it relies on buying or building lots of poor quality links. The idea is that the authority of the websites you are jacking is going to outweigh the bad links. This might work in the short-term, but not in the long-term, as Google has been strongly focused on quality in recent updates.
Beyond that PDF, the members’ area offers:
- A link to support (whether you actually get any support is an entirely different matter)
- An expired webinar
- A list of 100 (apparently) profitable niches
- An upsell
So basically, you end up paying $27 for a single, very low quality eBook.
That’s hardly the deal of the century.
Not only is the Authority Snap system ineffective long term, but the training for the system is minimal and largely unhelpful. You end up paying money for something that doesn’t really help you make money at all. Make an authority website in the snap of your fingers? It sounds nice, but it just isn't going to happen. This is just another fly-by-night over produced, under delivering product aimed at people looking to do it quickly instead of correctly.
Authority Snap is all about taking shortcuts and avoiding how long it normally takes to make and rank a website. For impatient people this might seem like a good approach, but it really just makes it impossible to earn any money in the long-term.
It is much more effective to take the time and effort to learn how to make websites, rank them successfully and earn money from them. Thankfully, this is much easier than it sounds, and you can access a legitimate online training community that can help set you on the right track.