Amazon Secrets is a little unusual. The program has many legitimate elements and doesn’t involve the same degree of hype and manipulation that you normally see in this industry. There are still some claims, like the idea that this is a life-changing offer. Still, it’s nice to see something that acknowledges the effort involved and doesn’t have an over-the-top sales page.
Reviews for the program are incredibly mixed. Some people seem to absolutely love it, while others really don’t. My goal with this review is to take a deep look at what the program offers and whether you can make money from it.
The Money Making Approach
As the name suggests, Amazon Secrets is all about earning on Amazon. The program specifically focuses on Amazon FBA, which is used to sell physical items through Amazon. The Amazon FBA program is one that many people have found success with. It basically allows sellers to take advantage of Amazon’s warehouses and processes.
When used effectively, Amazon FBA can be a way to decrease workload and means that you don’t need to find somewhere to store all of the physical products that you sell. This also means faster turnaround and better reviews on Amazon. Amazon FBA can work particularly well for sellers who move significant amounts of products.
That’s the theory and it does work. Being successful with Amazon FBA is a different story. This is partly because you’re typically buying products and then reselling them. To do so, you need to source them at a price that allows you to sell and still turn a profit. Your sales price also needs to be low enough that you beat out your competition.
Doing this in practice takes a decent amount of research, along with trial and error. Even if you stumble on an amazing product that turns you a good profit, there’s no guarantee that things will stay that way.
There are also plenty of costs involved. This can make it difficult to know whether you have made a profit. Optimizing your income becomes more challenging still. You’re also relying on a single site – Amazon.
Amazon is notorious for favoring buyers over sellers, a practice that could easily put you out of pocket. There’s even the risk of your account being banned, which would mean you lose all income potential overnight. The process can still be worth it if you plan and research well. Just make sure you know all the risks before committing.
Advantages of Amazon Secrets
The biggest advantage is that Amazon FBA works as a way to earn. It can even be very powerful. At the same time, Amazon Secrets is upfront about how you’ll be earning and what that looks like in practice. For example, the second video on the site is almost 50 minutes long. It’s not filled with the typical sales pitches and hype either (okay, there’s some). Most of the video emphasizes the practical, like in the image below.
Another interesting thing is the testimonials. Most scam websites use video testimonials from Fiverr members and/or written testimonials paired with stock photos. The testimonials on Amazon Secrets don’t appear to use either of those styles.
The videos are longer than Fiverr members normally offer. They’re also less professional and provide more personal information. I suspect that some, if not all, of the testimonials come from actual members. That’s certainly unusual.
The people behind the product, Mike and Matthew, do seem to be real individuals who make money on Amazon (or did in the past). They also make it very clear that success isn’t guaranteed and that many people lose money instead of earning it. That’s not good news, but the honesty is refreshing.
Interesting, the website discusses traveling to China to help source products. This suggests that Mike and Matthew might have industry contacts that can help you get products at a lower cost. This does increase the potential to make money, if the items are decent.
I’m not convinced personally. If nothing else, the process would be frustrating. The shipping time from China to the United States can be quite long. That would add an extra complexity into your business processes.
One concerning aspect is the reviews. There are plenty of glowing ones, but they’re often vague in details or very carefully worded. The review below is one example.
This isn’t as over-the-top as a typical testimonial and it could be entirely legitimate. Even so, it sets off alarm bells. It sounds a little like someone who is setting themselves up for failure. The next part of the review reinforces that idea.
If these people (the reviewer and his wife) were able to sell more than 6 figures worth of product in roughly 3 months, I shudder to think what their initial investment must have been. The review talks about the idea that they ‘plan’ on margins above 30% and that every $1 spent equals $2. That all suggests a considerable investment.
The review also avoids talking about profit. They give the revenue figure, but that’s pretty meaningless. Without knowing their expenses, it’s impossible to know whether the couple is being successful or not.
This also suggests that members start hard and fast. That doesn’t seem like a good strategy for Amazon FBA, especially as product popularity, availability and prices change regularly. If you put a large amount of money into products, there’s a good chance that they’ll stop being profitable before you’ve recouped your expenses.
There are also some negative reviews that are pretty interesting. One reviewer talks about issues of censoring criticism, being unprofessional and failing to understand the legality of some decisions.
That same reviewer suggests that the training isn’t advanced or unusual either. It tends to focus on approaches that most other Amazon FBA users rely on. The most interesting aspect of the review is this:
It suggests that many people aren’t correctly estimating their costs, which makes them seem successful, even when they’re not. This brings up an important point – Amazon FBA can get expensive. It’s very easy to end up out of pocket. The risk is likely to be higher if you’re relying on a single set of training.
Another reviewer estimated that most members of the inner circle never found success.
These could be reviews that are simply trying to make Amazon Secrets sound bad, but I doubt it. For one thing, they’re posted on Quora in response to someone’s question. The people leaving reviews aren’t including affiliate links or promoting anything else, so they have little to gain by being dishonest.
That being said, I've seen so-called analysis's of products that I recommend, and whatever the people concluded was way off. Sometimes, members just get a bee in their bonnet about being a hater, and will just make up stuff to trash a product. Though these negative reviews should be considered, it doesn't mean that Amazon Secrets is actually a bad product.
Of course, I have not completed the training, so can only say so much about the “Success Stories” or lack thereof. I just received this product being promoted in a couple emails, so wanted to investigate and do a review. I do have some top products I recommend for FBA, ones which I have tried and actively recommend. There were a few things that sketched me out about Amazon Secrets though.
For one, the website for Amazon Secrets is also odd. The program is called amazonsecrets.net, but that’s not their URL, this is:
Domain mismatches like this are never a good sign and this particular domain choice is just odd. Part of the reason is that the company behind the domain name is Click Funnels, which focuses on marketing.
I still have no idea why Mike and Matthew didn’t use the correct URL, given they clearly own it. Whatever the reason, the issue makes the site look unprofessional.
There is also a disconnect on the website. Part of the signup form talks about the Online Secrets Live Coaching Program. That’s a completely different name again, for no apparent reason. Some of the testimonials use that name too. Online Secrets does have a website, which should look familiar.
It has the same testimonials too. This time they talk about passive income. That’s something you’ll never get with Amazon FBA without a detailed business system in place. Who's going to place orders, ship products to the warehouse, answer customer questions, etc etc?
Back on the website name thing… Two names and two websites? That’s never encouraging. Make that four websites – as they also own AmSecrets.com and OnlineSecrets.net.
If all of that wasn’t enough to make your run for the hills, here’s one more thing – the cost. I have no idea what the cost is, which is the entire issue. Even with an incredibly long sales video, Amazon Secrets/Online Secrets/Am Secrets doesn’t provide details about the cost.
You only find out those details by talking to them on the phone. Be careful with that one. Many people find it more difficult to say no to someone when talking to them.
Amazon Secrets is legitimate and they’re honest about what is involved. The lack of pricing listed on their website, the requirement to get a phone call, and the emphasis on how much work you don't have to do to make money has me apprehensive about recommending this product.
Most products like this last just a few short months then disappear. That's the nature of hype in the business of making money online.
The only system I've seen last more than a decade is the same place where I learned how to start an online business. They've been around teaching newbies to make money online since 2006. You can join for free and start your first website in the next couple minutes