Product Name: Rent A SERP
Product Owner: Devin Zander & Mario Cimmino
Advertised Price: $37 or $47
What Is It?
Create cookie cutter websites for local search terms, rank them, then rent those well ranked spots to clients in that industry.
This is a great idea, but it simply will not work for a number of reasons outlined below. This is just another hyped product aimed at lazy people looking to make money “the easy way”.
Before You Buy
To be honest, I really had high hopes for Rent a SERP. The creators had a kind of home-made, funny video, and seemed like legit guys with a legit product. However, as I continued to watch the video and read the sales page, it became obvious that this was just another fly-by-night product targeting people that still believe there's a way to automatically generate income online, with no work involved.
If that is you, you need to stop thinking that way right now. No matter what method you use to earn money with internet marketing, you are going to have to work. Anyone that tells you they have found a “loophole” to easy income is a big fat liar.
What I Liked
The concept of local marketing is totally legit. In fact, I even agree that there is a legit business model to be found within Rent a SERP. I think that it's possible to create websites based on local search terms, then sell these website to clients, or even allow them to rent space on your website.
However, it's my belief that this should be done in a much different way than outlined in this product. I'll discuss how to do it more below.
What I Didn't Like
There are so many things wrong with this Rent a SERP, so let's start from the beginning.
If you don't know how to manage a website, how do you expect to provide support for your client? What you might not know is that the vast majority of local business owners do NOT know how to or build websites. Not only that, they do not know how to upload images, change text, use WordPress, deal with plugin issues, edit meta data, and a host of other things.
If ANYTHING goes wrong with the website, who are they going to look for? Since there's no support from RaS, they will look to you. If you don't know this stuff, they will ask for a refund or stop using your service.
How do you suppose this theme/plugin/website finds buyers? Is it just the people that stumble upon your website in the search engines? Does it scrape phone numbers and email addresses? Finding clients is one of the most difficult aspects of local marketing.
These guys make it sound like clients will be knocking on your door with money in hand, but I suspect it will be a little more difficult than that. Aside from a *possible* high ranking site (we'll get to that in a moment), you'll have an amateur, cookie-cutter basic WordPress site to showcase as your work. I don't think that's going to make a great first impression.
The Silo 2.0 thing is just icing on the cake. Blog Siloing is just a way to create links to other pages on your website, and is not “new age”. It doesn't guarantee rank at all.
This statement is so ridiculous is actually makes me ill to read it. How is a website going to collect leads from every person that ever visited your website? There's absolutely no way to collect email addresses unless the person opts into an email list. Without a compelling offer, very few people will hand over their personal information.
So what you have now is a very tiny portion of people as part of an already tiny (not competitive) niche that *might* opt into your list. Of that minuscule number of potential clients, how many will receive, open, and actually want to rent your space?
Without some kind of numbers to fill in the blanks here, you are throwing time and money at some very wishful thinking.
This perhaps the most preposterous part of the deal. It is simply impossible to have an automatically generated website rank in Google nowadays. Even if you decide to reuse content instead of writing unique content (PLR articles or spun content) and generate fake links to your website in hopes that Google will rank it, any rank you gain will be temporary.
Google is on a mission to rank only the highest quality websites which means unique content that gets clicks, comments, and on-site actions.
The creators of Rent a SERP gloss over the fact that learning how to rank a website for your keyword terms is a million dollar industry, and no one has an exact answer. People dedicate their careers to trying to rank sites for clients, do you really think these guys have a special software that will do it automatically with no work on your part?
Assuming you could actually rank your local site, what happens when client replaces his website with yours? Google is going to detect that there has been a change of content, de-rank it, and find an appropriate spot for the new site. Rank is far from permanent, and Google updates frequently. Your client might have a few days in the spot he's renting from you, but it will be short lived.
This is just another example of them pandering to the easy-money crowd. Rebilling is not a new concept. But have you ever been billed for something that you were not happy with?
Be prepared to deal with clients that will have questions, ask for support, or be pissed off with automatic rebills they weren't expecting (or decided they didn't want). You are supposed to be running a business here.
This is just a pet peeve of mine. Come on guys, if you want to sell your product for a price, name the price, and be done with it. These values are completely arbitrary and have nothing to do with the actual value of the product.
$147 for a theme and $297 for a plugin are not unheard of, but if you are paying these types of prices for a plugin/theme, it usually comes with a high quality brand name attached to it. Even my StudioPress theme only cost me about $100, and of all the plugins I've bought and used over the years only ONE has ever cost me $300, and it does some amazing stuff (Optin Monster).
I think they've really overshot the value of what they are providing here.
How to Fix Rent a SERP
As I mentioned before, I think there's a solid product to be had here. Unfortunately, Devin Zander and Mario Cimmino were too busy thinking about how to create a JV product to have launch jackers at JV promote rather than create something that's actually useful.
Here's what they should have done.
Step 1: Learn the basics of WordPress
Step 2: Learn the basics of Keyword Research
Step 3: Pick a topic and local area with high search terms
Step 4: Compile a list of potential clients
Step 5: Create a website + blog and get ranked for your term (this takes time)
Step 6: Approach local clients with your offer (renting ad space or selling the website)
As you can see here, there's a lot to learn. Making money won't happen over night, but what you have here is a solid business plan. It's completely true that just one new client could mean thousands of dollars in revenue for some local businesses and they will pay good money to get that client.
But they are not dumb, and will not “throw” money at you unless you can prove that you know what you are doing and their money is paying for something useful.
The idea of using an theme and plugin to automatically create something you don't understand and then turn around and sell it for a recurring fee that will stack cash into your Paypal account with no effort on your part is far from the truth.
The reason I recommend Wealthy Affiliate for newbies is because they do not engage in BS marketing tactics like the stuff you saw in Rent A SERP. They do not give income expectations, and do not try to sell you an “automated, revolutionary system”.
They teach REAL online marketing for newbies that are actually willing to learn and take action. It's the same place I started my first affiliate website, and now that I do online marketing full time, I provide 1-on-1 support for fellow WAers.
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