Product Name: 7 Figure Commissions
Product Owner: Richard Newton
Advertised Price: Free
Real Price: $17
What Is It?
Create a white-label dating website and get traffic through paid advertising.
This is a pretty unique idea compared to what I’ve been reviewing lately, but there are still huge problems that need to be addressed.
This is not a newbie friendly product, and 7 Figure Commissions requires a much bigger budget than you might imagine.
Before You Buy
About White Labeling
White labeling, if you don’t know, is basically that a company makes a product, and allows you to sell that product under your own brand/label.
In this case, it’s a dating website. You can essentially create “your own” dating site by using their platform and putting your logo instead of theirs.
About Richard Newton
This is another serial-product-launcher + guru that comes out with a new million dollar scheme every few years.
As a new person to internet marketing, or as someone that hasn’t quite learned yet, the money made by the “experts” doing product launches are made by selling the systems, not by using the systems themselves.
7 Figure Commissions is not a bad product in concept. But it’s not going to create a millionaire out of you, and certainly not in the next 20 minutes.
People spend years, maybe even decades learning how to be profitable online. Especially with paid advertising, it sometimes requires a very large budget to start out.
What I Liked
I was very surprised to find out that Richard Newton is not a fake personality, at least not as obvious as many of the other products I’ve reviewed recently. Many gurus have tarnished their name and are forced to create new names for each product launch.
I also though this was a pretty unique idea to sell. If the training and support was better, I might have given it a better score.
Lastly, from the videos in the members area, it does look like setting up your own site is pretty easy
What I Didn’t Like
Sad Sucker Story
This is a very common marketing tactic in the guru-sphere. They tell a story about how they were a total loser, down on their luck. They were uneducated, working a dead end job, broke, with no girlfriend and everyone hated them.
It was interesting the first time, but it’s been played. Get a new angle.
The other thing they do a lot is to supposedly teach a complete newbie how to start his own business in a matter of days. This serves as proof that their system works.
I can’t speak to the legitimacy of the characters in the story, but it sure seems like an actor, and I’d be willing to bet that the whole story is false. Millions in a month? I don’t think so.
Didn’t Newton tell us that this thing was going to be free at one point? I have it here in my notes, but why did I have to pay $17 for it?
Difficulty of Dating Sites
I recently joined a dating site called OK Cupid. It’s the first one I’ve ever joined, and I did so because it was free. I have had terrible luck on the site (perhaps I’m too good looking?), and have considered moving to a paid one.
If I do, the first thing I’m going to do is search in Google for the Top 5 paid dating websites. There’s a 99.99999% chance that your website will not be there.
There’s no way that I’m going to submit my credit card information to some rinky-dink sketchy website I’ve never heard of when I could join big names like Plenty of Fish, eHarmony, or Match.com. I have a suspicious that women will be the same way, wanting to avoid the pervs that join dating sites through Facebook ads.
Lack of Training
The training videos were utterly shameful. In total, there are 8 videos. 3 are how to set up your website. Fair enough, those were passable.
But having a dating website is just the beginning. You need people paying you in order to make money. All of the training is on paid advertising.
- Video 1: Facebook (paid advertising)
- Video 2: Facebook again
- Video 3: 7 Search (paid advertising)
- Video 4: 7 Search (again)
- Video 5: SociSynd $20-$30/month
Each video was only about 10 minutes (or less), and gave you a quick run-through of how to run an ad. There’s nothing about testing, writing good ad copy, or any kind of extra training on how to actually run ads that convert.
It’s like handing someone a book on Kung Fu and saying, OK, now you’re an expert.
The Budget Behind 7 Figure Commissions
So you thought $17 was the last you’d have to pay? Nope. You’re going to be spending a lot more.
Facebook and 7 search are pretty cheap places to advertise compared to other places like Adwords, but it still costs money. I recently ran some ads for a niche website I was building and spend $40 in Facebook without one single conversions.
I spend another $40 in Bing with one conversion. Remember, I’ve been doing paid advertising for about a year now and have some campaigns that are actually profitable. I’m no expert, but I know how to run a PPC campaign.
You will be jumping into this head first, into an EXTREMELY COMPETITIVE niche (online dating). I have no idea how much these clicks are going to cost you, but they will certainly be a lot more than what I was paying.
In a months time you might have invested several hundred dollars into advertising for your dating site and there’s no guarantee you will have made any sales.
Can you afford to lose a couple hundred bucks? Learning paid advertising requires a willingness to spend a bit of money to figure out what works and what doesn’t.
Three more things worth mentioning.
Newton is getting paid to refer people to Dating Factory. Here’s his affiliate link and the info related to their referral program. This isn’t a big deal, but it’s something he failed to mention.
He’s also getting paid to refer people to SociSynd. Yup, forgot to mention that too. I guess he doesn’t have to, but it’s just another example of a land mine filled members area where nothing is free and the owner’s getting kick-backs from all the stuff he’s recommending.
Also, his support team looks outsourced, so good luck getting any kind of legitimate help if you get stuck. It's go tit name on it, but I suspect that this is white label support, so who knows if the reps are outsourced to developing countries or have any experience with the what Newton is trying to teach.
Good idea, bad execution, terrible training. Not recommended.
Support and training are essential to getting started online. Without honest, helpful people looking out for your best interest, learning how to make money online is just a string of useless products you buy and forget.
Invest in an education, and meet people that have been where you are. THIS is the only newbie-friendly online community I recommend because it’s where I got started.
Build a website about something you love and create a positive online business.