Product Name: 6 Figure Ignition
Product Owners: Bob Beckett James Starr
Advertised Price: $197/month
Other Costs: Unknown
What Is It?
An internet marketing training and mastermind group that focuses on list building and email marketing.
Starr and Beckett claim that this is the “cheap version” of personal help with your internet marketing campaigns but there are way cheaper options with companies that have longer track records.
Before You Buy
They seem to be preparing to launch or have just launched recently because there’s very little information out there about what this membership actually is about.
There are a few testimonials out there, but they are clearly fake, spouting generalized information about how great the course is. Maybe it’s just me, but if I’m going to spend $197 per month on something, I need to know more than “it teaches me different ways to have a business online.”
I also have the feeling that this is a very MMO-centric group of people. List building courses always say you can use this type of stuff with any niche, but considering that Starr has many associations with traffic exchanges and solo ads, it’s clear that “Make Money Online” people are his target audience.
What I Liked
Support is the way to go. To be fair, $200 per month isn’t that bad of a price to learn how to build a business that could potentially make you a full time income.
The issue is that I’m looking at this from a perspective of an online business owner. I know the potential of internet marketing, so I can see that a couple hundred bucks per month is not a big deal if it can grow my business.
However, I have a hard enough time convincing people to spend $19 on 30 day membership, I find it hard to believe that a lot of you will opt to pay $197 for the same amount of time.
What I Didn’t Like
6 Figure Bragging
One of the most annoying thing about the internet marketing community is the use of vague language to make yourself sound more important that you really are.
“built many successful multiple six figure companies” seems the be something they want you to focus on.
Personally, I’m not that worried about how much money they are making. I want to know what I’m paying for and how it can help me. This isn’t really reflective of what you get within 6 figure ignition, but it’s a minor gripe of mine that I feel the sales page could do without.
There’s an emphasis on the privacy of this group, but it doesn’t seem like there’s a whole lot of 1-on-1 going on.
The private hangout is for groups, In a small group setting, I could see this maybe working out. The Rankings Institute puts people into groups of 10 based on experience to form their own mastermind, but even then, there’s no “expert leader” to guide.
They do not comment on how big the hangouts are and whether or not you are guaranteed time with Starr and Beckett. Keep that in mind.
The Facebook group is also poor attempt at creating an online community in my opinion. I’ve seen many Facebook groups about making money online, including The Online Marketing Academy from Jo Barnes. That particular one was probably the best of the bunch, but still lacked cohesion of a true community.
Most FB communities I’ve seen are people posting strategy after strategy of how to “make more money” or pushing the next best get-rich-quick scheme. Without a true leader, the members are left to wait around for someone to post something of importance. I’ve never seen truly helpful Facebook community centered around the idea of making money online.
Private website communities and forums are another story, and there are actually a few that I like including IMPh0 and Chris Farrell Membership. I'd also probably recommend Affilorama, but haven't done a review yet.
Sorry to say, but $197/month is not even in the ballpark for a reasonably priced membership. You may be tempted to equate price with value, but know that Stompernet used to charge people up to $999 per month and they are now a defunct company.
$37, $47, and even $97 per month are common price points to hit for a monthly membership fee that most people can absorb in my opinion. Many of them feature similar or better features (albeit with a slightly different focus).
If you have a profitable business and want to expand your horizons and rub shoulders with experts from different backgrounds and specialities, sure a few months of two-hundred-dollar recurring fees isn’t much. Go for it and make your own choice.
But if you are a complete newbie to online marketing, I can’t see the justification behind this price point. If you are building your business on a shoestring budget, then you definitely don’t need to be paying this.
Factor in that you'll also be paying for traffic exchanges, PBN links, solo ads, hosting, an autoresponder, and whatever other stuff they promote to “supercharge your campaigns”, you could be spending $500 or more PER MONTH. You can run an entire website on a $10 domain with $8/month hosting and still make money. Personally, I run One More Cup of Coffee on an $11 domain form Godaddy, a $50/month account from Aweber, and pay about $50/month for hosting because I have a VPS.
“We will allow 1 extra question per week for the first 50 members”. Um, seriously? I’m only allowed 1 question via email. That seems a chintzy to me considering the price I’m paying.
Wait, now I have to make a video to explain myself as well?
Already covered above to some extent, but I would like to emphasize that you only have access to these guys for 1 hour per week, in a group setting.
OK, so here’s the bulk of the training. Too bad there’s not a whole lot of information about how much training there is, what format it’s delivered in or other stuff that might help me make a more informed buying decisions.
Oh, and there’s that “six figure” phrase again.
This is the biggest red flag of all – extra costs. “Deals” means that they’ll be promoting other products to you, even as a paying member. “We sometimes charge..” probably means it’s their own products, so you can expect to get hit hard in your inbox and members area when they decide to launch anything new.
On top of this, you can expect to pay for an autoresponder ($20-$50+/month), and unnecessary stuff like traffic exchanges, solo ads, and other email marketing junk like that.
Most gurus do email marketing in an unethical manner in my opinion. They build a 1-page site called a “squeeze page” to collect email addresses. These sites don’t rank in Google and are not eligible for many paid advertising platforms so they have to buy low-quality traffic from traffic exchanges or borrow lists from other marketers (for a fee).
I won’t rant too much, but I have a strong dislike for this type of marketing. If you’ve ever gotten an email claiming you can make $100,000’s easily (but don’t recognize the sender), it’s very likely your address has been passed around one of these groups.
So we get limited support, and are taught how to make money in a very limited scope. If you are not interested in blasting out emails to strangers about awesome income opportunities, then 6 Figure Ignition isn’t really something I can recommend. As far as email marketing goes (if that's really what you want to focus on), I recommend Autoresponder Madness.
Oh, and I should also mention that SFI has only been around for a few months, so has pretty much zero track record with regards to how much they actually help members grow their businesses.
If you have a business already and are looking to focus on email marketing via squeeze pages, traffic exchanges, and solo ads, then 6 Figure Ignition product would be worth you checking out.
They don’t limit you to any number of questions per week, and I personally give unlimited 1-on-1 support to anyone that signs up through my links. Live chat with other members, owners, and myself is also unlimited. They also focus on newbies, breaking things down for someone completely new to internet marketing, even helping you create your very first website.
You can get all this stuff and more for $47/month which is a far cry from $197. If you pay for the yearly membership which is $359, it means you can get 12 months of personal support and training for cheaper that two months of membership from SFI. I will admit that each membership site is targeting different audiences, and though I personally don't recommend this product, there are a lot worse choices out there.
Have you tried it? Let me know your opinion in the comments (sans affiliate links por favor)