If you find yourself making these mistakes, don't worry. I think everyone does, especially if you're a true BEGINNER beginner. I still cringe when I see them, probably because I know that I used to do the exact same thing. The best you can do is to stop doing them right now, move on, and the internets will quickly forgive you. Remember, it's best to make mistakes in the beginning in front of an audience of two, rather than 20,000.
5 Beginner Mistakes for Bloggers and Video Marketers
1. Saying You Don't Know What to Say
I see this all the time, especially in videos – “Um, so yeah, I, like don't really know what to say.”, or “Sorry, I haven't got much to talk about, so I'm just going to tell you about what happened today.”
Sorry guys, but if you haven't got anything to say, why are you putting it on YouTube? Why should people come back to your site?
I know it can be scary to suddenly start speaking to an audience. We're used to being modest, keeping to ourselves, and most of us don't just blurt out our ideas and feelings on a regular basis. It's a weird feeling to suddenly start making videos and writing out your thoughts for others to read.
But remember, the internet is not about being modest. It's about getting attention. You don't have to sell your soul (or body) to do so, but let's take a reality check. You are producing content to share with people. You want them to see it. Produce something they want to see, and be done with it. Waiting for ‘confirmation' that it's good, or trying to be ‘low key' isn't going to get you anywhere.
Be loud. Be honest. Be who you are and unapologetic.
If you still don't know what to say, you need to think about why you want to blog/vlog in the first place. Set some goals, then start again.
2. Talking to Someone That Isn't There
This is a dilemma that everyone faces when starting out; How do you address an audience that isn't there?
The answer: You pretend they are.
Think about future people reading your post…the ones reading after your blog gets mega-popular.
Will they want to read, “Oh, hey non-existent readers, I'm not going to say anything important today because there's no one actually reading my blog. I'll write something better when someone is watching.” ?????
THEY are reading! Are THEY nobody? No.
And I see it in videos to. New vloggers admit to not having an audience and do a kind of introspective dialogue with themselves asking why they are vlogging when no one is watching.
We all know it's tough, but we don't want to hear it. We want to hear/read content, not you complaining about not having an audience. Sorry, tough love, but it's true.
3. Asking and Spamming
So we've all heard the intros, outros, and what no people put on their YouTube videos telling viewers to visit their site, comment, leave a like, favorite, and subscribe. That's fine. I'm not talking about those because advertising on your own content is a legitimate way to show people more of what you do. Plus, it's yours, and you can do what you like.
What you might not see much of is the spammy comments in forums and especially on YouTube of people begging for likes, subscribes, and visits.
“Please subscribe to my channel, I really need to start making money from YouTube”
Sorry, but that does not make me want to subscribe or watch your videos. The same would not work if you post a spammy comment with a link to your site on someone else's blog. Asking people to come to your site is nothing new. There's a lot of content out there, and people will look for what they want to see. They will not visit, like, comment, +1, share, or subscribe just because you ‘need it'.
4. Not Having a Schedule
Creating content is hard. It's as simple as that. If you are going to blog 3 times a week for 10 years, that's a lot of blog posts. Can you think of that many topics? What happens when one day, you are stumped and don't know what to write…just post nothing?
If you want to get a following, you need to give them something to follow. But high quality content and good ideas don't just fall from the sky or grow on trees. They are often the result of a lot of hard work. Part of that hard work is making a schedule.
Remember, you can always deviate from the schedule to do whatever interesting idea you just came up with, or to do something more topical when stuff happens in the news.
No one will know!
But if you skip a day, a week, a month – whatever your schedule is, people will notice. The more irregular your posting is, the more irregular your visits will be. Having a blogging or video uploading schedule written down somewhere will benefit both you and your readers.
5. Not Having a Niche
Everyone has a niche.
Some people think of a niche, then start working. Others start working, and eventually fall into a niche.
Even the so-called ‘vloggers' who just upload videos about whatever they think about have one. They might not even know it!
Honestly, the people that subscribe to your channel or read your blog are going to enjoy your writing style, your ideas, your comments, ie YOU.
You ARE your niche.
Your niche could be punk, fashion, comedy, video games, satire, pop culture, sports, politics, or a million other things. Some people will like it, some people won't.
Find a niche, and you have an audience. Without a niche, everyone is your audience, which also means that no one is your audience.
Doing something as ‘plain old you' is find for family and friends, but if you want to be super blogger YouTube superstar, you need to decide what your ‘vibe' is all about. This way people know what to expect, and know who to share your content with.
There many more noob mistakes out there to watch out for. I don't know them all, and it's very possible that I'm making some on my own blog. I am not a blogging guru. But the biggest mistake you can make is doing NOTHING, so don't stress about being perfect from day 1. Do something, and if you make a mistake, fix it. It's not the end of the world.