Product Name: 4 Step CPA
Product Owner: James Canzanella
Advertised Price: $17
What is it?
4 Step CPA is a video course that promises to teach you a simple way to drive traffic to, and make money from CPA offers.
Here’s How it Works
Basically 4 Step CPA works in three steps.
The first step is to find a “Golden Goose offer”, an offer that cost the buyer at least four dollars. In CPA networks, there are a lot of “free” and $1 offers.) James is simply trying to help you avoid those low offers, because a lot of newbies are attracted to them for all the wrong reasons.
The second step is setting up a landing page and collecting information from the traffic you drive to it. Often, new CPA marketers like to link directly to the offer they’re promoting — it’s called direct linking. The problem is, you aren’t collecting any of the information for yourself. By setting up a landing page and collecting things like names, addresses, emails, etc, you’re able to market another offer to those same people again later.
Again, James is trying to help you avoid a newbie mistake.
And finally the third step is simply setting up a Facebook ad. Facebook ads are well-known for being cheap and effective. Lots of people use them.
The so-called “fourth step” is nothing more than an FAQ that James answers in his last video.
I think there’s some good basic advice in 4 Step CPA, but it’s not everything you need to know to get a business started online. My biggest problems with are the quality of the videos and the additional budget you need to use James’s advice. But even without those problems, 4 Step CPA just doesn’t give you what you need. It touches on one tactic, in one area of online business. It could be so much better.
Before You Buy
There is one upsell you’re asked to consider buying once you’ve bought 4 Step CPA.
This upsell is basically more information about how James sets up his Facebook marketing campaigns. It’s a “cheat sheet”, which probably means it’s a PDF, where James promises to show you how to dial-in your campaigns and convert more traffic into buyers.
This upsell will cost you an additional $14.97, but if you decline it (click “no thanks”) you can get a 50% discount on the next page. But even at half price I doubt its anything that will help all that much.
What I Liked
Learn Basic Principles
Throughout this course you can pick up on some basic online marketing principles that could prove to be useful later on. These tips will not only give you some insight into driving traffic and buying ads, but it will also teach you a few things about setting up basic sales funnels.
If you’ve never done any of that stuff, or you’ve never researched how to do any of it, then this product will be helpful to you.
Overall, it’s just basic advice, and scattered throughout the course, but those little nuggets are worth mentioning.
One very important aspect the at I liked about 4 Step CPA is that James has built a small community for all his buyers.
The community is nothing more than a Facebook group but that’s more than a lot of other product creators do, and it allows you to talk with others who have gone through his course and ask questions.
The group has a little more than 1,400 members, which is pretty good! That gives you a lot of people to talk to.
The reason I like this is because it’s better than some third party support desk that only offers technical support for things like, issues with downloads, etc.
You would be surprised how many product offer technical support only. And that’s their downfall because support, in any product, is the biggest contributing factor to the buyer’s success.
What I Didn't Like
The problems with this product are pretty major. Take a look at them and decide for yourself if you think it’s worth your time and money. I’m willing to bet it’s not.
Leaves A Lot Out for Newbies
Do you know how to build a website already? What about an email list, do you have one? Do you know anything about tracking PPC campaigns?
If not then the information in this product is almost worthless to you.
That’s just a few of the things James takes for granted in his course.
Without a website most CPA networks won’t approve you to run their offers. If you don’t know how to use tracking tools and email marketing software, then you will be lost with the information James gives you.
James suggests using Facebook ads to drive traffic to the offers you promote. This isn’t bad advice, in fact it’s pretty good. As I said earlier, Facebook ads are fairly cheap and effective.
When I say fairly cheap I’m comparing that to other ad platforms, namely Awords, but even Bing can be expensive sometimes. Facebook’s seems to be manageable , in most cases, for less than $1 per click. I’ve seen click costs as low as one or two cents.
What you have to understand though, is that you’re going to need to drive massive amounts of traffic to these offers, and you’re competing with all the other CPA marketers, which by nature, drives up the cost per click.
To make any real money with this method you’re going to need to spend hundreds, maybe thousands of dollars to get it started in order to test ads, funnels, and other variables in your campaign. Of course, your results may vary. In fact, you could get very lucky. But it’s not likely.
There’s also the cost of email marketing. As I said, James suggests you collect contact info from the traffic you drive to these offers. Well, that has to be done with software like Aweber, Mailchimp, or some other email marketing tool. It’s not a lot of extra money, maybe an additional $20 per month, but you also have to learn how to use the tools, which could be a significant time investment.
I like products that deliver the information through video. For a new marketer, learning something entirely different from what you’ve done in the past, video courses can make things a lot easier. You can watch instead of read. And most videos are are really screen recordings that give you an over-the-shoulder view into each step you’re being taught.
However, when the videos don’t provide that over-the-shoulder view you might as well be reading the information in a PDF or some other text-centric medium. What I mean by that is this…
That type of video is really nothing more than a Power Point presentation that’s been recorded, while the product’s creator talks over each slide. Not only is it boring, but it defeats the whole purpose of teaching newbie marketers through video.
Sometimes, product creators will do a mix of screen recordings and slides. I don’t mind those because at least you’re getting some over-the-shoulder time. But James didn’t do that.
In fact, the only part of his four-part video course that isn’t a slide show is about five minutes where he talks about Facebook ads and uses images from Facebook’s ads dashboard.
Not sure why he couldn’t have at least recorded that part, but he didn’t. Maybe he doesn’t have screen recording software. If that’s the case, it makes me question his whole “Four Step CPA” method, because the software can be bought for as low as $60 per year.