In this post I want to tell you my methods to ranking in Google quickly. While there are probably (definitely) many factors that contribute to the rank of your posts and pages, these are the ones that I've found to be a contributing factor most often.
1. Have a well established blog
Sorry guys, if you're just starting out, you're going to need to let that baby stew for a while before Google is going to give you any kind of authority. There are millions and millions of blogs or websites started every day, and you're just one of them.
You might know that the information you shared on your site is the newest, most relevant, and most accurate, but Google doesn't. It's not familiar with your site, your content, and there's nothing to help it out. For all Google knows, you may be just a one hit wonder, and then fade into no-existence like so many other bloggers.
As you write more often, get noticed by more people, and get ranked well for other things, you'll be able to write a post on a low competition phrase and get ranked high for it within the day. I've done it, but only on old, well established blogs.
2. Go for low competition keywords
The traffic stats might suck, but if you want to rank quickly, you've got to pick low competition terms. The high competition ones are going to be flooded with high-budget, professional, career bloggers who not only have great SEO (or even SEO teams), but they also have high quality content to match.
Just try competing with sites like Mashable, Tech Crunch, and these other sites that have nothing better to do than write about EVERYTHING. It's tough, I know because they outrank me all the time.
It's frustrating to see that these bland websites that hire bloggers to write all day every day can do a quick puff-piece on a subject that you care about, out rank you, and not even blink an eye, but that's OK.
You know your niche better, and you know what your audience is looking for. PC Mag might do a piece on the Top 5 USB webcams, a phrase you really wanted to rank for, but you can certainly get a video to outrank them if you do a Logitech C920 vs C910 review (Yes, pulled from real life experience).
This puts you in a great position to rank quickly, and rank well. You don't target the big, highly competitive phrases that the big-boys have thoroughly usurped, but (if you've done your proper homework) you're going to be smarter, higher quality, and have a better site than some of these individual bloggers that know nothing of SEO, user-experience optimizations, and other things that you learn here at One More Cup of Coffee.
3. Be involved in social media
If you get involved in things like Twitter, Facebook, Google+, Pinterest, YouTube or other types of social media and have your internet friends read your content as soon as it's published, you're going to get comments, tweets (and retweets), more visitors, and more exposure right out the gate.
That's not to say you should follow random people and ask them to read your post and comment on it. No. You're going to need to be active in these circles for a period of time, have a good relationship with peers in your industry, and have them WANT to read what you write.
By getting all this buzz about your blog, your posts will rank for the phrases you want more quickly than if you just waited around for Google spiders to come crawl your stuff.
So, these things I listed here today are not the magic formula for ranking fast or high in Google. They're also not easy to do, as both 1 and 3 require that you take the time to have a well established blog and social media circles.
Be patient, be vigilant, and remember than ranking is not a static thing. If you don't rank out the gate, spend time writing articles, commenting on related content, and finding people that are looking for what you've published.
If you want to get insight into how I build my sites and rank them in Google to make money online, you can sign up for my 5 day email course.