I'm selfish, so today, on Mother's Day, I'd like to think how I can turn a profit from my own mother. LOL. Enjoy.
1. Find Out What She Likes
“Women” is a very easy way to narrow down any niche, or even just find some low-competition keyword targeted blog posts: Golfing for women, yoga for women, women-interest clubs, and similar themes.
Not only that, but you don't have to just put a female spin on ideas you have. Sometimes, it's just enough to look outside of your current world to see what someone else's interests are. If you match one to your own mom, you will always have a great source of info and insight into the minds of your customers.
Ask your mom what she likes to do in her spare time, and I guarantee there's a niche in there. My grandmother likes scrapbooking and spends a fortune on it; awesome niche. I just found out today she watches History Channel 2 and is a bit of a conspiracy theorist. Think: watch the stars (for aliens), and you now have another great niche (telescopes or astronomy).
My own mother rides horses, so horseback riding is an obvious niche. She also does gardening; another niche. She hates our neighbors. Um, I guess there could be a niche in there somewhere.
2. Write So She Can Understand
My mother and grandmother are BOTH lacking in computer skills, They're the ones 3 toolbars on their browser, have tons of adware installed on their computer, and have Best Buy come out to fix their computer.
Their internet surfing skills are S-L-O-W, and they read even S-L-O-W-E-R. It's painful to watch.
But if they can make it through one of your sales pages, you've just ensured that the lowest-common denominator is a potential customer on your site.
OK, so this type of customer might not be your target audience. But know that there are not just educated, tech savvy, English speaking, young Americans looking at your site. There are a huge variety of people from all different countries around the world that will probably land on your site. Crafting your content so it can reach (and resonate) with a larger amount of people might be a way to generate more profits from your content.
You don't actually have to ask your mother to critique your sales page. She'll tell you it's great regardless, just like she always says you're handsome/beautiful even though we both know that's not that's not true. Just keep her in mind.
3. Give Her An Affiliate Website
Creating an affiliate website and earning from it isn't rocket science. Some of you like to make it seem that way, but it's not.
1. Pick a topic you like
2. Find some cool stuff to sell
3. Write about that topic on your blog
Even if your mom doesn't want to be an “internet entrepreneur”, who doesn't like pinning on Pinterest or BSing with friends on Facebook about stuff we're interested in? Your mom could totally do that.
Help her get started with her first affiliate website. It'll cost you some time, but if you sell her a subscription to an affiliate marketing training center, you'll be making 50% of every month that she continues with her training.
You'll also be a few steps ahead of her, which means every tool you buy, you can sign her up for when she's ready (with an affiliate link of course).
Bonus: The Mother Test for Scams
The best way to test if something is a scam is to make your mom sign up first, and see if it's worth the money. Just kidding. Don't make your mom a guinea pig.
The “Mother Test” is actually a way to see if what you are promoting is “legit”. If you are unsure if what you are promoting is a good product, or if you are promoting products is a fair way, think and ask yourself, “Would I feel comfortable promoting this to my mother?”
Of course, your mom might not be into whatever it is you're doing. It's very likely actually. But the basic principle is that if you would not feel comfortable selling this to a person you care about, why are you doing it to your customers? Building an honest, trustful relationship with your customers is a fantastic way to ensure the longevity of your brand and website. When you destroy that trust by telling them something is great even though you don't really know (or suspect the contrary), that trust will be quickly destroyed.
So what did you do for mothers day this year?
photo credit: lizhunt23