Blogging has become immensely popular in the online environment, providing a way for people to share information with a large audience, to earn money online or to discuss current news. However, some people do not realize that some blogs are never successful at attracting a large audience, and may manage little more than one or two views per day. There are some very simple tricks that you can use to improve the success of your blog overall and to increase the number of people who view it.
1. Think before you post
We are all guilty of posting something on a whim without really thinking about the consequences. Most people do this regularly to Facebook or Twitter, but some people often do this to a blog too.
The thing is, when you are blogging, you are interacting with your entire audience, and what you say can change the way that they view you and the reputation of your site in general. For example, if you post things that are highly personal you may end up distancing yourself from a considerable portion of your audience.
Likewise, if you post on atopic without fully researching it first you run the risk of getting some of your facts wrong. This can reduce your credibility. If you do this regularly, people will tend not to believe what you post and you may lose audience members because of it.
2. Post regularly, but not too regularly
When you post on a blog, think about what you would like to read yourself. I am subscribed to some blogs that update three times a day, and I can’t help wondering why. Not only does it take a lot of effort to post that often (and probably involves a team of writers), but no one is going to both reading all of the posts you make.
On the other hand, if you only post once a week or once every two weeks, people may forget that your blog even exists.
When you are blogging you need to strike a balance between these two approaches. Ideally you want to blog enough that people read your blog on a regular basis, but not so much that you are saturating them with information.
Personally, I would recommend blogging between four times a week and once per day. Unless you have something really really important to say, blogging more than once in a day will not do you any good.
3. Keep it recent
One thing to remember when you are blogging is that people are very interested in news and information that is recent. Keeping an eye on recent events is a very good way to drive traffic to your blog. It gives you the ability to discuss topics and ideas that are prevalent within current media and that people are thinking and talking about.
Ultimately, the way that you blog and the things that you share depend on your own perspectives and what you want to get out of the blog. If you are using it as a way to earn money, your approaches may be considerably different than someone who is simply using blogging to voice their opinion.