Blogging can be relatively easy to get into, but developing a successful blog is much more tricky. In fact, you can run and update a blog on a regular basis but never get more than a handful of people visiting your site. Driving traffic to your blog can sometimes be challenging, particularly if you don’t know what you are doing, but there are a few key tricks that can help you make your blog more successful overall, regardless of what your aims are.
1. Write a quality blog
This one pretty much goes without saying, but it’s true and should always be one of your first focuses. People are only ever going to read and follow your blog if it is interesting to read and well- written. If your blog is full of spelling mistakes, bad grammar and is generally boring to read, people won’t be interested in reading anything else you have to say.
As for the length of your blog, ultimately that is up to you. As a general rule blogs should be somewhere between 400 words and 1,000, but long-form blogs are also becoming more popular. If you have something important to say and you can write it well, then a long blog may be useful. Just remember that some of your audience mightn’t have the time to sit down and read a long piece of writing.
2. Grab attention
It is very easy to think of your blog as your own personal and private diary, but it isn’t. If you want to write what you like and not care about your readers, you shouldn’t be posting online, or you have to not be concerned about the traffic that your blog gets.
One of the most important things to realize about your readers is that they don’t have much in the way of attention spans. You’re also competing against a lot of other blogs and sources of entertainment.
Presenting your information in bite-sized chunks is one trick that works very well. If you were writing a book or paper, your paragraphs would be close to 200 words. In a blog, a paragraph is normally between one and three sentences,
Another approach to get the attention of your readers is to use bulleted lists.
- They break up the text well
- Easy for the readers to follow
- Can be used to emphasize your points
- Provides a way to focus on specific information
3. Use keywords, but use them carefully
Keywords are important for a blog because they help people find your blog in the first place. Making your blog interesting and high quality is important, but no one is going to notice if they never see your blog.
Keywords generally focus on things that people search for on a regular basis. Keywords can take a while to get used to, especially if you have never used them before, but once you get the hang of them they become second nature.
One of the most important things to remember about using keywords is that you don’t want to saturate your blog with them. If you use too many keywords in a blog, then you end up not saying much useful at all.