There are lots of reasons that people end up writing online. For some, it is an essential part of their online business, while for others, it is a way of expressing their thoughts and ideas to a wider audience. Whatever your reason for writing online, there are some factors that you need to take into consideration whenever you write.
1. Know your audience
Regardless of what, or why, you are writing, when you are writing in the online environment you have an audience. What you are writing needs to take this audience into account, especially if you are trying to gain traffic for a website. For example, if you are writing a blog about writing, you don’t want to get very scientific all of a sudden, because your readers won’t have a clue what you are talking about.
In general, if you are writing on a website or a blog, you want your writing to be consistent. If you switch topics and perspectives wildly, your audience won’t know what to expect and probably won’t be interested in some of the topics you talk about. If you tailor your topics around your audience, you are likely to find it easier to increase the number of people who read your work.
The same also goes for other types of writing. For example, sometimes I write things for a scientific or an academic audience. If I do this I need to use different types of words and avoid contractions. The writing tends to be more technical and less like a conversation.
2. Don’t get too personal
Regardless of how personal your writing is and how much you want to share with your readers, you do need to be careful with the information you decide. Once you post something, anyone can potentially read it, and it is naive to think that everyone reading has the best intentions.
One of the things that you want to be very careful about is revealing personal information. Depending on the type of writing you are doing, you may or may not want people to know who you actually are. For example, if you are blogging about a highly personal topic, like depression or suicide, keeping your identity hidden is probably a good thing. If you are running a business website, telling people who you are makes you seem honest and can help your business.
However, no matter what type of writing you are doing, there are certain things you don’t want to tell people. Don’t give anyone your actual address or home phone number for example. There are simply too many risks involved in doing this.
3. Don’t take criticism to heart
No matter what you are writing, someone somewhere is going to disagree and they will often be rude and aggressive in the process. Remember that ultimately your writing is for you. Some criticism may be good and beneficial, but at the end of the day, you choose what you write and how you write it, and there isn’t anything that other people can do or say about that.