Product Name: 10k Ebook Formula
Product Owner: Angela P.
Advertised Price: $7
What is it?
The 10k Ebook is a short PDF that promises to teach you how to create a quality ebook that you can sell on your website, without having to write anything. The idea is to interview people who are experienced in the topic of choice and use that interview material for for your ebook.
This product only talks about how to get others to do your writing for you, it never even discusses how to sell the thing. There’s no advice given on marketing at all. I feel like the point Angela made could have been elaborated on a lot more. There’s really no substance to this product.
Before You Buy
Believe it or not, there are quite a few upsells you’re asked to consider purchasing once you buy this product. In fact, I think there’s more content on the salespages of these upsells than there is in the actual product.
Most of the upsells are for other, unrelated ebooks. You can see some of them below — each one costs about the same as 10k Ebook.
The final upsell though, is related to the core product, at least a little.
This upsell is for an audio version of the 10k Ebook. Supposedly it will cost you 50% less than the original version, which is $7. However, the audio version cost $6.50, so I’m not sure who did the math there.
Another issue I noticed is that the salespage says the audio is broken up into different files for each chapter. The thing is, the ebook didn’t have any chapters. It didn’t even have a table of contents.
Additionally, the ebook is only ten pages long, so I’m not sure how long each mp3 file would be, but it can’t be much longer than about sixty seconds, or so. It’s just an odd upsell that seems more like a desperate attempt to gain a few more bucks on each sale.
What I Liked
What Angela has created here isn’t much more than an idea. If you take that idea and back it up with some common internet marketing practices you could probably create something that will help you build your online business.
Reaching out to experts and asking to interview them is a great way to build awareness for whatever you’re trying to with your business. Getting them to commit to writing — or at least recording — content for you to publish on your website and give to your subscribers is a clever way of creating a product that is likely to get a lot of interest.
There’s nothing wrong with this as ling as everyone involved knows exactly what’s going to happen with the content. While other sites in your niche are trying to think of ways to create better content for their readers, you’re publishing content from well-known experts. It’s smart, I’ll give Angela that much.
She even gives you a few basic methods for reaching out to these experts and getting them to commit to working with you. Along with the best places to look for them, she also gives you a few email templates you can send.
What I Didn't Like
There’s really no substance to this product and that’s a shame because the idea isn’t too bad.
There’s Still Lots of Work to Be Done
The problem is, most people aren’t going to write out their responses to your questions. So there’s still the matter of the manual part of actually writing this whole thing.
Basically you’d be stuck transcribing hours of audio — rewinding, pausing, playing over and over until eventually you get it all — but you would still have to proofread and edit the content if you want to ensure a quality product.
Angela markets this idea as if it’s some sort easy method to creating tons of great books written by experts, but it’s not. There is still a lot of work to do and if the people you partner-up with are true experts they will expect a high level of quality and commitment on your part.
That means that not only does the final product need to be immaculate, but the marketing side of the project will need to produce real results. Otherwise, you risk ruining your reputation with that expert(s) and/or losing your rights to the content.
The Problem of Rights
In the world we live in today people are quick to take legal action when they feel like their rights have been stepped on or ignored. I’m not saying that they shouldn’t, but I am saying that you need to make sure your interests are protected as well.
When it comes to publishing content online, those rights are many and they are vague (unless you’re a lawyer). By the way, I am not lawyer. My opinions on the rights of published works and the rights of others are just that: My Opinions.
When you enter into an agreement like this one with an expert (or anyone, in any field) legal things need to be considered. When you’re publishing things with others’ names included it’s not hard to muck something up.
You should have a written agreement (which Angela does not mention) that covers as many thing as you can possibly think of. And even then, agreements can be broken, and they can be broken legally, especially by someone who is considered an “expert”.
I guess what I’m saying here is that Angela should include more advice (with disclaimers of course) and resources to help you in case of any legal disputes. Remember, you're publishing a book including information from other people. You don't think they want a cut of what you are making by publishing their words?
Just to be clear, not all legal disputes have to be bad or end with someone losing tons of money. Many legal arguments take place over something small and seemingly pointless. But they take time and money to resolve, which, if you’re building a business, you don’t have time for.