The Online Business Bureau: Can You Trust It?
There have been two companies in the last month that have called my trying to sell “opportunities” AKA various ways to make money on the internet. BOTH of them, when asked what the name of their company was refused to tell me!
Instead, they first directed me to the Online Business Bureau.
After typing in their information I was shown an A+ rating. Most folks wouldn’t think twice about what this really means, but after reading about the Better Business Bureau scam I was not so convinced.
From a first glance, the poor design of the website shows me that they are a low quality organization. If a company cannot scrape together enough funds or skill to build an attractive, user friendly website, it reflects poorly on them as an organization.
Moving further into our investigation into this organization, we of course turn to Google. In the first two pages of Google, not one single piece of information turns up except for this scam report simply telling us they are not the BBB.
There one more result, which is in fact the BBB giving the OBB a rating of F
Though I don’t 100% trust the reviews on the Better Business Bureau, it’s funny to see this review of the BBB given by the OBB. Yes, I know this is getting confusing
So now we’ve established the Online Business Bureau has no credit with any other organization, and is not well known as an accredited institution that you can trust for honest reviews, let’s take a look at how they actually rate the businesses they recommend.
You can see in this excerpt below that they try to distinguish themselves from the BBB by saying that the BBB is a scam because they charge companies hundreds of dollars per year to be part of their organization. They also say that the BBB is a private company, not endorsed by the government.
So far we know that the OBB is also NOT endorsed by the government (nothing in Google search results).
From this text below, you can see that the OBB charges $47.94 per year! If you do not pay, you cannot be reviewed in their database!
Please look at the text highlighted in RED below (The green was from the website, NOT my work). Notice that the only thing a company has to do to receive a green rating is PAY THE FEE. So, we now know that in order to receive a green rating from the online business bureau, you just need to pay your membership fees.
Does that sound like a company with a trustworthy rating system?
Let’s take a look at one specific example. One company in question was Web Knowledge LLC. As you can see below, the OBB gives them a “green” rating. Sounds good right?
I also did a review of this company, and I gave them a score of 10/100. If you read the review of Web Knowledge LLC, you’ll also see that there were several other complaints about this company, and even reports of threats of lawsuits aimed at customers writing negative reviews of the company.
Does this sound like a business that deserves a “green” rating to you?
The OBB and the BBB are not the unbiased institutions we thought they were. For profit organizations can always be manipulated with cash to modify or intentionally skew their results. Your best chance at getting honest, unbiased, and helpful reviews is turning to search engines and searching for personal blogs, forums, and even social media posts to find real customers voicing their real opinions, and sharing real results.
Need an honest review done? I’ll do it! Email me.