Selling a Product versus Being an Authority
Affiliate marketing has become highly popular as a way of making money online, and honestly, it is a very effective approach. However, people tend to make assumptions about affiliate marketing, often thinking that it is something that they can pick up overnight, and make money within the very first day of trying. Perhaps one of the most misunderstood aspects of being an affiliate marketer is the fact that you have to do more than simply try and sell a product to be successful.
Your customers are real people
When it comes to affiliate marketing, it’s easy to entirely focus on making sales and craft everything you write as a sales pitch. However, as a general rule, this is a very ineffective approach, because most people don’t trust or believe people who are doing nothing more than trying to sell items. The thing is, the people browsing your site are real people, they aren’t going to buy something simply on the basis of a really good pitch.
When it comes to purchasing products, people tend to be very critical, and it can take them many different times before they actually decide to buy something. If all you are doing on a website is trying to sell things, your visitors are simply not going to stay on the website. This means that ultimately you end up putting a lot of time and effort into creating a website that doesn’t really do a lot.
People come to your website for a reason
People don’t often go to third-party websites simply to buy products, and the decision to buy something is rarely spur of the moment. While your viewers may end up purchasing the products you are promoting, in most cases this isn’t the reason that they are going to the website. If you want to drive traffic to your website and increase the amount of sales you get, then you need to provide more for your visitors than simply a sales pitch.
Be an authority
If you want people to trust your reviews of products, you need to give them a reason to believe you and show them that you know what you are talking about. Being an authority refers to convincing your readers that you have important knowledge about the topic area. This can be partially done by telling readers why you have authority, such as because of your past experience or your education.
However, the main aspect of being an authority is about writing content. This means that you have to spend a considerable amount of time writing articles that do not promote or try to sell any product. Instead, the articles focus on providing information that the readers might find useful. For example, on this site, I might write about how to choose a niche topic, because this is something that people struggle with. On my own site, which is in the niche of fiction writing, I might write an article on how to make characters seem real or how to write realistic dialogue.
There are no shortcuts when it comes to content writing, and this is a time-consuming part of affiliate marketing, but it is worth taking the time to do and do right. I find the advice and support at the Wealthy Affiliate site particularly useful for my affiliate marketing work and content creation.